The Importance of Visualisation – Mapping the Way Forward

1. MAPPING THE WAY FORWARD The importance of visualisation - Richard Ingram @richardjingram Friday, 13 September 13

2. ©TrusteesoftheBritish Museum Babylonian map of the world Clay tablet, probably from Sippar, southern Iraq (c.700-500 BC) Babylon Friday, 13 September 13

3. ©TrusteesoftheBritish Museum Hereford Mappa Mundi (‘Sheet of the World’) Inked parchment, the largest medieval map known to still exist (c.1300) London Edinburgh Friday, 13 September 13

4. Friday, 13 September 13

5. Administrative Friday, 13 September 13

6. Administrative Social Friday, 13 September 13

7. Administrative Social Military Friday, 13 September 13

8. Administrative Social Military Political Friday, 13 September 13

9. Walt Disney’s business map,1957 Depicts a central ﬁlm asset and its supporting entertainment assets Friday, 13 September 13

10. Growth of Las Vegas, NV 1984–2012 Google Earth timelapse constructed from satellite imagery Friday, 13 September 13

11. Radial hierarchical organisation structure About as complex and contradictory as its name suggests Friday, 13 September 13

12. John Rocque's map of London, 1746 Rocque deliberately left out the city’s unsavoury elements Friday, 13 September 13

15. Map of organisation-wide content distribution Or that giant hairball the cat coughed up yesterday. Equally yucky. Friday, 13 September 13

16. MAPPING OUT A STORY Beyond physical geography - Friday, 13 September 13

17. Wabash river Ohio river Mississippi river ©TrusteesoftheBritish Museum Native North American buckskin map Possibly used in land negotiations with the British (c.1744) Friday, 13 September 13

18. Distribution Distance Overlap Direction N A B C A B Friday, 13 September 13

19. LIGHT HEAT SUN gives gives Exploded view Concept map Different maps, same basic building blocks Friday, 13 September 13

20. Topological map Star map Different maps, same basic building blocks Friday, 13 September 13

21. North South EastWest Find your coordinate system Anything can be mapped using pairs of opposites Friday, 13 September 13

22. Expensive Cheap Slow Fast Find your coordinate system Anything can be mapped using pairs of opposites Friday, 13 September 13

23. High Low Small Large Find your coordinate system Anything can be mapped using pairs of opposites Friday, 13 September 13

24. N Plot your landmarks Start with the most prominent feature, then move outward Friday, 13 September 13

27. FINDING OUR WAY The unfamiliar environment - Friday, 13 September 13

28. Content ProcessesPeople Tackling that complex trinity Content governance is an important tool for this end Friday, 13 September 13

29. web

30. site? We

31. use

32. ‘website’ Oh

33. well

34. ... ✓ ✗ Maintaining content consistency is hard Particularly when many contributors have other responsibilities Style

35. query Content

36. Control

37. filter Publish

38. to

39. web web-site? Friday, 13 September 13

40. Regional English Council Approx. 15,000 staff 7 departments Serving approx. 700,000 people Scenario: Design a new content workﬂow Friday, 13 September 13

41. Digital Services department (Our heroes) Our varied, siloed environment Some departments are responsible for 100s of pages, while others only a few Friday, 13 September 13

42. Follow

43. me! Map Expert guide (Mandy) Our varied, siloed environment How to ﬁnd our bearings in unfamiliar surroundings Friday, 13 September 13

44. Our varied, siloed environment To discover how content decisions are made and how they could be improved, we need to ﬁgure out who best to talk to Mandy ? ?? ? ? Friday, 13 September 13

45. Let’s map our environment Digital Services Chief Executive's Corporate

46. Resources Children and

47. Young People Adults

49. Communities Environment

50. and

51. Transport Community

52. Planning We’ll begin by marking out each of the seven departments Friday, 13 September 13

53. LargeSmall Fast Slow Let’s devise our coordinate system Digital Services Chief Executive's Corporate

58. and

60. Planning Friday, 13 September 13

61. LargeSmall Fast Slow We’re on the move! What can we see? Digital Services Chief Executive's Corporate

66. and

69. LargeSmall Fast Slow We’re on the move! What can we see? Digital Services Chief Executive's Corporate

74. and

77. LargeSmall Fast Slow Digital Services Chief Executive's Children and

78. Young People Community

79. Planning Adults

81. Communities Corporate

82. Resources Let’s map those pathways Environment

83. and

84. Transport Friday, 13 September 13

87. Planning Adults

90. Resources What can our marked pathways tell us? Environment

91. and

92. Transport FASTER SLOWER Friday, 13 September 13

95. Planning Adults

98. Resources Where are the opportunities for improvement? Environment

99. and

103. Planning Adults

106. Resources Our map: Simple, but effective Environment

107. and

109. MAPPING OUT A PROCESS The unfamiliar environment - Friday, 13 September 13

110. Requirements for an effective CMS workﬂow Meet the needs of the organisation and your content players Friday, 13 September 13

111. Conducting content player interviews Ask them to walk you through several different content creation and publishing scenarios Digital Services Mandy Content Ofﬁcer Friday, 13 September 13

112. The ensuing conversation Mandy talks us through the typical process for publishing a press release on the council website On

113. Monday

114. I

115. received

116. a

117. request

118. from

119. John,

120. Highways

121. Manager

122. at

123. the

124. Environment

125. and

126. Transport

127. department,

128. to

129. publish

130. a

131. press

132. release

133. to

134. inform

135. the

136. community

137. of

138. the

139. start

140. of

141. major

142. road

143. improvement

144. work. I

145. first

146. called

147. Helen,

148. Technical

149. Services

150. Manager

151. at

152. the

153. Environment

154. and

155. Transport

156. department,

157. who

158. emailed

159. through

160. the

161. source

162. material

163. and

164. directed

165. me

166. on

167. the

168. technical

169. details

170. that

171. needed

172. to

173. be

174. included. Friday, 13 September 13

175. The ensuing conversation cont. Mandy talks us through the typical process for publishing a press release on the council website After

176. completing

177. the

178. draft

179. in

180. the

181. CMS

182. environment,

183. I

184. marked

185. the

186. press

187. release

188. as

189. 'ready

190. for

191. review'

192. and

193. emailed

194. Rachael,

195. a

196. Content

197. Manager

198. and

199. colleague

200. in

201. the

202. Digital

203. Services

204. team,

205. and

206. Helen

207. again

208. for

209. their

210. feedback.

211. After

212. one

213. or

214. two

215. line

216. edits,

217. I

218. was

219. ready

220. to

221. mark

222. the

223. press

224. release

225. as

226. 'ready

227. for

228. publishing',

229. so

230. I

231. emailed

232. David,

233. a

234. Digital

235. Media

236. Officer

237. to

238. prepare

239. and

240. publish

241. the

242. press

243. release

244. to

245. the

246. test

247. server. Friday, 13 September 13

248. The ensuing conversation cont. Mandy is still talking us through the typical process for publishing a press release on the council website John,

249. Helen

250. and

251. Rachael

252. were

253. all

254. emailed

255. to

256. help

257. me

258. perform

259. a

260. second

261. review

262. of

263. the

264. content,

265. where

266. they

267. duly

268. approved

269. its

270. publishing

271. to

272. the

273. public

274. website.

275. David

276. then

277. got

278. all

279. the

280. glory

281. as

282. usual

283. by

284. hitting

285. the

286. button

287. marked

288. 'publish'. I’m

289. completely

290. lost.

291. Let’s

292. make

293. a

294. map. Friday, 13 September 13

295. Who are the players in our story? Mandy Content

296. Officer John Highways

297. Manager Helen Technical

298. Services

299. Manager Rachael Content

300. Manager David Digital

301. Media

302. Officer Friday, 13 September 13

303. Mandy Content

306. Services

309. Media

310. Officer Environment

311. and

312. TransportDigital

313. Services MAKE

314. REQUEST SOURCE MATERIAL PROVIDE MATERIAL CREATE DRAFT REVIEW DRAFT REVIEW DRAFT REVIEW DRAFT EDIT DRAFT PUBLISH

315. TO

316. TEST SERVER REVIEW

317. APPROVE REVIEW

318. APPROVE REVIEW

319. APPROVE REVIEW PUBLISH

320. TO

321. WEB Friday, 13 September 13

322. Mandy Content

325. Services

328. Media

330. and

332. Services MAKE

334. TO

336. APPROVE REVIEW

337. APPROVE REVIEW

339. TO

341. Mandy Content

344. Services

347. Media

349. and

351. Services MAKE

353. TO

355. APPROVE REVIEW

356. APPROVE REVIEW

358. TO

360. Mandy Content

363. Services

366. Media

368. and

370. Services MAKE

372. TO

374. APPROVE REVIEW

375. APPROVE REVIEW

377. TO

378. WEB WHY

379. THE

380. DELAYS? Friday, 13 September 13

381. Mandy Content

384. Services

387. Media

389. and

391. Services MAKE

393. TO

395. APPROVE REVIEW

396. APPROVE REVIEW

398. TO

399. WEB CMS

400. INTERACTIONS Friday, 13 September 13

406. Resources Breaking down the department Environment

407. and

408. Transport Transportation Environment Highways Helen Technical

409. Services

410. Manager Friday, 13 September 13

416. Resources Why is John’s sub-department failing? Environment

417. and

419. Services

420. Manager John Highways

421. Manager I

422. have

423. no

424. access

425. to

426. the

427. central

428. CMS! Friday, 13 September 13

434. Resources CMS workarounds adding unnecessary time and cost Environment

435. and

437. Services

438. Manager John Highways

439. Manager I

440. have

441. no

442. access

443. to

444. the

445. central

446. CMS! Friday, 13 September 13

452. Resources Where else could improvements be made? Environment

453. and

455. Planning Chief Executive's Children and

456. Young People Corporate

457. Resources Environment

458. and

459. Transport Adults

461. Communities SPEED

462. UP

463. PROCESSES =

464. POTENTIAL SAVINGS Friday, 13 September 13

465. MAPPING THE WAY FORWARD The power of drawing - Friday, 13 September 13

466. Remember: We are not completely bound by what has happened before Content ProcessesPeople Balancing that complex trinity Friday, 13 September 13

467. Suggestion: let’s not always rely on the old established categories, we can always invent new ones New ideas won’t always ﬁt neatly

472. ?!? Friday, 13 September 13

473. Suggestion: let’s not always rely on the old established categories, we can always invent new ones New ideas won’t always ﬁt neatly

478. Aha! Friday, 13 September 13

479. Suggestion: let’s all step away from our screens and draw together. Encourage those innate inventive qualities Friday, 13 September 13

480. Make use of basic shapes, arrows, and faces. Find your axis. Above all: Embrace your mistakes. Mapmaking is a basic human instinct Friday, 13 September 13

481. KIITOS ! / THANK YOU ! Richard Ingram @richardjingram ringram@ingserv.com www.ingserv.com +44 1424 205 383 Friday, 13 September 13

482. Communicating Design: Developing Web Site Documentation for Design and Planning by Dan M. Brown (@brownorama) You Are Here: Personal Geographies and Other Maps of the Imagination by Katharine Harmon Blah Blah Blah: What To Do When Words Don't Work by Dan Roam (@dan_roam) The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam Maps of the Imagination: The Writer as Cartographer by PeterTurchi Recommended reading Friday, 13 September 13

483. You have been watching... David Helen John Mandy Me Mr

484. Ed Rachael Friday, 13 September 13

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