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2. “A highly motivated and enthusiastic professional with
a successful track record in both B2B and B2B2C
Insurance, consumer finance, training and retail
management.”
“An intuative individual with a proven ability
to design, develop and implement, innovative
customer centric sales strategies, which
embrace the regulatory operational
framework.”

4. Account Manager I Automotive F & I Software I
COIN Financial Systems (Kalamazoo Europe) I St Albans
Roles and Responsibilities:
•Sales Manager to a territory containing 156 PAG retailers across the 5
franchises within the Geographic‟s of the East Midlands, East Anglia &
Essex.
•Support franchised Dealer Account Managers to increase F&I
performance via utilisation of the financial software.
•Co-ordinate and conduct national training programmes to an audience of
3 levels of compitancy.
Major Achievements
•Achieved outstanding first year-end results – 163% of Margin and 151% of
Revenue objectives.
•First UK Account Manager to sell Network Software Solutions into Jaguar,
Volvo & Land Rover.
•Pioneered a customer facing sales strategy for poor performing retailers.

5. Business Development Manager I Automotive F & I
Capital Bank Motor Plc. I Liverpool
Roles and Responsibilities:
•F&I Management of 22 core accounts including a high profile used car supermarket group with an
annual target of £19m, across Nottinghamshire, Derbyshire, Lincolnshire, & Leicestershire.
•Coaching and development using of key retailer staff, incorporating account acquisition and retail
package tender negotiations.
•Support internal underwriters with the provision of CRA data to manage delinquency rates within my
territory.
Major Achievements
•Promoted from Account Manager to Business Development Manager within
first year.
•Regional „Super User‟ for Capital Bank‟s web based showroom technology
“Connections”, thus becoming accountable for the training and integration of
the system into the retail network.

6. Account Manager I Automotive F & I
GMAC (UK) Plc. I Luton
Roles and Responsibilities:
•Accountable for £26m of retail paper and £530k of insurance premium
within a select portfolio of key accounts.
•Develop retailer profitability and identify key requirements, whilst
matching these business needs to the GMAC products and services
•Assess and identify potential commercial growth with retailer sales
strategies, recommending compliant improvements to compliment their
business model.
•Assist internal underwriters with CRA balanced scorecard data
validation and CIFAS referrals to eradicate fraudulent activity and
improve retailer‟s internal delinquency results.
Major Achievements:
•Rewarded with key retailer group accountability following the successful development of
numerous independent franchised accounts.
•Achieving personal hard and soft Key Performance Indicators on a consistent basis.
•Successfully managed a regional insurance incentive for the UK North team, which resulted in
a significant increase in insurance penetration.
•Multiple account acquisitions within the Saab and Chevrolet brands.

7. Assistant General Sales Manager I Automotive Insurance
Cardif Pinnacle Insurance Plc. I Borehamwood
Roles and Responsibilities:
•Responsible for the largest and most prestigious clients within
Intermediaries division – Volkswagen Financial Services (UK) Ltd. &
Mercedes-Benz Financial Services (UK) Ltd totally a Gross Written Premium
of £21m
•Pro-active relationship management between key Stake Holders and
National Sales Departments and board members
•Project manage product launches and technology enhancements
Major Achievements:
•Promoted from Sales Manager to AGSM within 17 months of recruitment
•Coordinated formal tender responses for motor partnerships including BMW, VWFS, Honda
and Banque PSA
•Devised, launched and managed client incentives to drive compliant incremental growth
•Co-created and published a market bespoke quarterly insurance newsletter
•Selected to represent Cardif Pinnacle at the BNP Paribas „Global Think Tank‟ in Paris
•Facilitated Training & Development workshops for the Motor Partnerships team

8. Business Development Manager I Automotive Insurance
SMART Insurance (UK) Ltd I Leeds
Roles and Responsibilities:
•Spearhead strategic product & distribution innovation
•Instigate sales growth within Pendragon, Jardine Motors and Listers Group
•Drive new business acquisition across existing distribution model
•Implement client Business Plans to effectively manage client relationships
and performance
•Identify and explore alternative sustainable distribution markets
•Host development sessions for all levels of dealer personnel to enhance sales and technical knowledge
•Analyse management information to identify sales, claims and complaints trends
•Write and present commercial propositions and supplier agreements for all new business oportunities
Major Achievements:
•Remodelled the corporate training material into core modules
•Influenced sales growth of 71% within Jardine Motors as a direct result of
launching the remodelled development sessions across only 42% YTD of their
franchised network
•Co-created and published a consumer research paper surrounding market
perceptions of SMART repairs
Designed and managed the production of visual product presenters

9. Head of Sales I Automotive Warranty I
MAPFRE Warranty I Bristol and London
Roles and Responsibilities:
•Establish commercially viable lines of ethical business within Manufacturers
and AM Top 50 dealer groups
•Develop, drive and own the annual plan in consultation with Departmental
Heads of Business, reporting directly to the Managing Director.
•Formulate an innovative prospectus to demonstrate the strategic vision,
capabilities and product solutions for the automotive insurance market
•Identify commercial campaign opportunities to stimulate brand awareness
•Oversee the development of commercial propositions and customer relationships. This includes agreeing
appropriate operational solutions and gaining internal sign-off for proposals;
•Through effective relationship management, build bespoke product solutions, services and practices with
prospective and existing business partners.
Major Achievements:
•Founded a unique client joint venture and „first for MAPFRE‟ on-line B2B
warranty distribution platform
•Generated a forecasted business volume of £1.3m GWP across 11,000 policies
within the intermediary sector
•Intuitively created an avant-garde „end-to-end customer journey‟ blueprint, to
maximize customer and client retention via the integration of technological
advances to fulfill our principals around customer centricity
•Instigated a strategic UK marketing campaign to stimulate brand awareness
and sales traction

10. CIBD: „Certificate in Insurance Specialist Automotive TAP Certificate in
Business Development‟ 1 & 2 Finance „Competence Test‟ „Training Delivery‟
SHL „Occupation Tetramap
Personality Questionnaire‟ „Behavioural Modelling‟

11. “Richard is a polished, true sales professional. More importantly he provides depth to complex
opportunities and is able to find a solution that meets the needs of all parties involved. His
knowledge of the industry and the experience he demonstrates on a daily basis, are a true
reflection of his character and drive to make a difference, deliver and succeed. I wouldn't hesitate in
recommending Richard - he would make a valued member of any team.”
Charles Coburn, Head of Sales (Finance & Insurance), MAPFRE Assistance
“Richard is a very professional and focused
individual who is able to see and shape the bigger “Richard sits in the 'top talent' box in any sales
picture whilst concentrating on the detail. A very focused organisation. He understands great
talented communicator, presenter, influencer and product development and positioning; he's brilliantly
sales person. He always represents himself and the creative in packaging a sales proposition and sales
company he works for with enthusiasm, passion messaging; he's a strong, strong communicator -
and integrity. Richard is someone I trust and have both in developing and in delivering a message; he
respect for, and is an asset to any organisation.” builds strong sales relationships. He absolutely gets
Gary Lee, General Manager, Daimler Insurance 'route to market' thinking right through to sales
delivery - he's committed and he delivers - a
great, great bloke to have on your team!”
Dennis Foley, Business Channel Head, Mapfre
Assistance
More recommendations received via
“Richard is a great professional and an impressive ambassador for your
business. Calm under pressure, eloquent, attentive to the needs of a customer
and with great communication skills Richard is most definitely one of those
people that you are delighted to have on your team.”
Nancy Rignall, Head of MAPFRE ABRAXAS

12. “Home life in Nottingham is centered around my
wife Lyndsey, son Ruben and daughter Florence”

13. Championship and event winning Rally Co-Driver
“For the past 20 years, Motorsport has been an
integral part of my family life, from co-driving to
Clerk of the Course”

14. Father
Son
“At just 7 years old, Ruben is one of
the youngest kart drivers in the UK
“Team Manager > Web Designer > Chief Engineer >
Sponsor > Logistics Manager > Father Figure...”
My role encompasses multiple facets...