My WordCamp Ottawa presentation on how to choose a WordPress theme.

1. WordPress Themes and
Frameworks Explained
Richard Martin
WordCamp Ottawa 2013
http://richardgmartin.me
http://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained

2. Who Am I?

3. Who Am I?
• Online entrepreneur in Ottawa

4. Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing

5. Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing

6. Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing

7. Who Am I?
• Online entrepreneur in Ottawa
• Product Marketing
http://richardgmartin.me
Twitter: @richardgmartin

8. eLearning

9. eLearning

10. eLearning

11. eLearning

12. Online Client Programs

13. Online Client Programs

14. Online Client Programs

15. Online Client Programs

16. Physiotherapy Services

17. Physiotherapy Services
Function to Fitness
Physiotherapy and Fitness

18. Physiotherapy Services
Function to Fitness
Physiotherapy and Fitness

19. Why WordPress
• Get found
• Build credibility
• Create
evangelists

20. WordPress Themes
and Frameworks

21. For what its worth ...

22. For what its worth ...
• Want “your look” and you are a DIY

23. For what its worth ...
• Want “your look” and you are a DIY
• Prepare to invest the time and money

24. For what its worth ...
• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience

25. For what its worth ...
• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience
• Hire an expert

26. For what its worth ...
• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience
• Hire an expert
• Want a safe solution and limited money

27. For what its worth ...
• Want “your look” and you are a DIY
• Prepare to invest the time and money
• Want “your look” and no time or patience
• Hire an expert
• Want a safe solution and limited money
• Purchase a theme from leading vendor that matches “your look”

29. Foundation: WordPress

30. Structure:
WordPress Themes &
Frameworks
Foundation: WordPress

31. Structure:
WordPress Themes &
Frameworks
Functions: WordPress Plugins
Foundation: WordPress

38. • Themes and plugins
• WooThemes Playground (test.woothemes.com)
• WooFramework
• studiopress.com
• Scribe, Premise, Genesis, hosting service
• Child-Parent design with Genesis Framework
• Widget oriented
• 3rd party themes

39. What kind of website are you
building?

44. Down to Brass Tacks

45. Pricing & Licensing
• Price bundles
• Upgrade options (lifetime support)
• License restrictions

46. Structure
• Layout
• Sidebars/Content/Full width
• Slider support
• Templates
• Blog
• Landing page
• Columns page
• Home page design

47. Documentation

50. Ease of Configuration (and
Customization)

54. http://www.woothemes.com/2013/04/case-study-
stavanger-golf-club/
WooThemes Canvas
customization case study.

56. Support

60. Case Study

66. hughmorgan.net
• Goal: develop platform for personal brand and profile
• Blog oriented - seo, social, and email marketing
• Clearly communicate his services and qualifications to VCs, CEOs, marketing
and sales VPs
• Responsive
• Originally on WordPress.com

69. Summary
1. Type of site are you building
2. Pricing
3. Licensing
4. Structure
5. Documentation
6. Ease of configuration and customization
7. Support

70. http://richardgmartin.me
@richardgmartin
http://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained