How online video can boost quality traffic to your website. My WordCamp Montreal 2013 presentation.

1. How Video Can Boost Your
Traffic
Richard Martin
WordCamp Montreal 2013
http://richardgmartin.me
@richardgmartin
Wednesday, 12 June, 13

2. How Video Can Drive and
Convert the Traffic You Want
to Your Business
Wednesday, 12 June, 13

3. Who Am I?
Wednesday, 12 June, 13

4. Who Am I?
• Online entrepreneur
Wednesday, 12 June, 13

5. Who Am I?
• Online entrepreneur
• Help people build their online business
Wednesday, 12 June, 13

6. Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
Wednesday, 12 June, 13

7. Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
Wednesday, 12 June, 13

8. Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
Wednesday, 12 June, 13

9. Who Am I?
• Online entrepreneur
• Help people build their online business
• Product Marketing
http://richardgmartin.me
Twitter: @richardgmartin
Wednesday, 12 June, 13

10. Video Bona Fides
Wednesday, 12 June, 13

11. eLearning
Wednesday, 12 June, 13

12. eLearning
Wednesday, 12 June, 13

13. eLearning
Wednesday, 12 June, 13

14. eLearning
Wednesday, 12 June, 13

15. Publishing
Wednesday, 12 June, 13

16. Publishing
Wednesday, 12 June, 13

17. Publishing
Wednesday, 12 June, 13

18. Publishing
Wednesday, 12 June, 13

19. Promotion
Wednesday, 12 June, 13

20. Blogging
Wednesday, 12 June, 13

21. My Video Stats
Wednesday, 12 June, 13

22. My Video Stats
• Produced ~400 videos for the web
Wednesday, 12 June, 13

23. My Video Stats
• Produced ~400 videos for the web
• 40+ hours of video published
Wednesday, 12 June, 13

24. My Video Stats
• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
Wednesday, 12 June, 13

25. My Video Stats
• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
• 500 to 600 views per day
Wednesday, 12 June, 13

26. My Video Stats
• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
• 500 to 600 views per day
• Attracts prospects and converts them to clients
Wednesday, 12 June, 13

27. My Video Stats
• Produced ~400 videos for the web
• 40+ hours of video published
• 300,000+ views on YouTube
• 500 to 600 views per day
• Attracts prospects and converts them to clients
• Compresses the sales cycle
Wednesday, 12 June, 13

28. Video Categories
Wednesday, 12 June, 13

29. Wednesday, 12 June, 13

30. • Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
Wednesday, 12 June, 13

31. • Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
• Product or Service Pitch
• Educate and stimulate through video and screencast
Wednesday, 12 June, 13

32. • Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
• Product or Service Pitch
• Educate and stimulate through video and screencast
• Narrative: Documentary, wedding, elearning
• Informative, persuasive, emotional ...
Wednesday, 12 June, 13

33. • Talking Head: Straight-on or Interview
• Conveys authority, personality, know how ...
• Product or Service Pitch
• Educate and stimulate through video and screencast
• Narrative: Documentary, wedding, elearning
• Informative, persuasive, emotional ...
• Artistic: Music, sketch
• Entertaining, engaging ...
Wednesday, 12 June, 13

34. You Should Have Video
Wednesday, 12 June, 13

35. You Should Avoid Video
Wednesday, 12 June, 13

36. You Should Avoid Video
Wednesday, 12 June, 13

37. You Should Avoid Video
• Expensive to produce
• Complex
• Labour intensive
• Fussy media
Wednesday, 12 June, 13

38. You Should Have Video
Wednesday, 12 June, 13

39. You Should Have Video
• Long shelf life
• Searchable
• Communicates your story, personality, authority, brand,
and positioning
• Compresses sales cycle
Wednesday, 12 June, 13

40. Workflow
(A Seven Step Process)
Wednesday, 12 June, 13

41. 1. Prep
Wednesday, 12 June, 13

42. Be sincere, be brief, be seated.
Franklin D Roosevelt
Wednesday, 12 June, 13

43. Wednesday, 12 June, 13

44. Wednesday, 12 June, 13

45. Wednesday, 12 June, 13

46. 2. Shoot
Wednesday, 12 June, 13

47. Location
Talent
Camera Audio Lighting
Wednesday, 12 June, 13

48. 3. Post
Wednesday, 12 June, 13

49. Final Cut Pro X Finisher by CrumplePop
ScreenFlow Compressor
Wednesday, 12 June, 13

50. 4. Distribute
Wednesday, 12 June, 13

51. Wednesday, 12 June, 13

52. Wednesday, 12 June, 13

53. Wednesday, 12 June, 13

54. 5. Publish
Wednesday, 12 June, 13

55. Wednesday, 12 June, 13

56. Wednesday, 12 June, 13

57. Wednesday, 12 June, 13

58. Wednesday, 12 June, 13

59. Wednesday, 12 June, 13

60. Wednesday, 12 June, 13

61. 6. Promote
Wednesday, 12 June, 13

62. Wednesday, 12 June, 13

63. Wednesday, 12 June, 13

64. 7. Analyse
Wednesday, 12 June, 13

65. Wednesday, 12 June, 13

66. Wednesday, 12 June, 13

67. Other Considerations
Wednesday, 12 June, 13

68. Wednesday, 12 June, 13

69. Resources
Wednesday, 12 June, 13

70. • fstoppers.com/category/video
• izzyvideo.com
• lynda.com
• Google Webmaster Tools video best practices
• Yoast SEO for WordPress
Resources
Wednesday, 12 June, 13

71. http://richardgmartin.me
@richardgmartin
Wednesday, 12 June, 13