Power of social media job search - web

The Power of Social Media For
The Job Search
Presented by:
Rich Sauser, PMP, CPA, CISA, MBA
http://www.twitter.com/richsauser
http://www.linkedin.com/in/richsauser
http://www.thepublicyou.com

Copyright © 2011 The Public You

This presentation is designed to be presented in person and has
been uploaded as reference material for those who attended the
presentation.


Presenters

 Rich Sauser, CPA, CISA
 Rich is a business leader with over 20 years
of experience that includes the management
of multi-million-dollar technology projects and
the maximization of productivity, quality and
profits for Fortune 500 corporations.
 Rich founded “The Public You” a company
specializing in teaching people how to use
social media and he has trained thousands of
people on social media.

AGENDA BENEFITS
 History of Social  Increase Knowledge
Media  Career Development
 LinkedIn Overview  Build Relationships
 Twitter Overview
 Facebook Overview
 Questions


1969 CompuServe
Launches

$6 per hour access fee
$24 per hour long distance phone

$30 per hour access fee


1985 1997 AOL
Quantum Link Launches
IM
aka AOL


Unique Monthly Visitors


Personal branding is
how we market
ourselves to others.
Each and every one of us
has a brand because we are
constantly being judged
based on first impressions
Dan Schawbel - Author
Me 2.0


Micro Blogging
• Providing short
status updates
and/or sharing
links
• Twitter is 140
Characters


50%
of HR departments say that a strong online
reputation influences their hiring decisions to
a “great extent”


3 FACTORS

The Klout Score How many people you influence
measures (True Reach)
influence based on How much you influence them
your ability to drive (Amplification)
action How influential they are
(Network Score)


Regardless of site, the
approach is the same:
 Build Your Profile
 Connect with People
 Find Experts & Ideas
 Explore Opportunities


http://www.linkedin.com/


What Is LinkedIn?
 LinkedIn is the world’s largest professional
network on the Internet
 LinkedIn has over 120+ million members
in over 200 countries and territories
around the world representing 170
industries
 Executives from all Fortune 500
companies are LinkedIn members.

People with more than

20 connections

are 34 times
more likely to be approached with a job

opportunity than people with less than 5

Recruiters are

30
times more likely to get a response
than cold calls or emails.


Users with complete profiles are

40 times more likely
to receive opportunities through LinkedIn


Regardless of site, the
approach is the same:
 Build Your Profile
 Connect with People
 Find Experts & Ideas
 Explore
Opportunities


LinkedIn: Professional Profile
• Create a 100% complete
LinkedIn profile
•Experience
•Your current position
•Two past positions
•Your education
•A profile summary
•Your photo
•Your specialties
•At least three
recommendations


LinkedIn: Profile: Additional Information

 Volunteer Experience  Presentations
 Certifications  Books Read
 Skills  Events
 Websites  Travel
 Interests  Personal Information
 Groups


18
Applications


Power Of The Network


LinkedIn People Search


Ways To Connect – Part 1 If you don’t share
a group, you can’t
send a message

Select someone
to introduce you.


Ways To Connect – Part 1

Always keep your message
to your contact
professional, as it gets
forwarded to all people in
the chain.


Search Results

Look for people
you share groups
or contacts with.


Ways To Connect – Part 2 If you share a
group, you can
send a message

Shared groups


My Connections: LinkedIn


Job seekers who
display the Job
Seeker Badge on their
profile get

50%
more profile views on
average.


Move To The Top Of The List


Contact Decision Makers
You’re

30x
more likely to get a
response to an
InMail than to a cold
call.

Organize Your Contacts


OpenLink members
get, on average,

7x
more career related
messages per month


Profile Stats Pro


LinkedIn For Outlook


My Connections: Outlook


LinkedIn Groups
Quickly discover the most
popular discussions in your
professional groups.
• Have an active part in
determining the top
discussions
• Follow the most influential
people in your group
• See both member-generated
discussions and news
• Easily browse previews
• Find interesting discussions


Application Support


When your
answer is vote
#1, you have
“Expertise”
added to your
profile


Apply With LinkedIn


INFOGRAPHICS


Free Help From LinkedIn
Webinars
To help you get started using your account or to learn more about the features and
functionality that LinkedIn offers, we invite you to attend the following free online
presentations.

 LinkedIn 101: The basics of LinkedIn
When: Wednesdays at 1 pm CST

 Job Seekers: Tips for using your LinkedIn Account to help you land your next great
opportunity
http://learn.linkedin.com/jobseeker/

To register for any of these webcasts please click on the link associated with the session
you are interested in. Please note that you must register at least 24 hours in advance for
the webcast you would like to attend.

http://learn.linkedin.com/training/


http://twitter.com/


Is This All Twitter Has To Offer?


Twitter Has A Lot More To Offer


Twitter.com - Sample


Getting Started
 Determine why you want to use Twitter
 Choose a username
 Write a short bio
 Check out followers & read tweets
 Tweet
 Add friends/followers


Creating A Bio
 Limited to 160 characters
 Use key words
 Be transparent
 Use proper Twitter Etiquette
 DO NOT USE ALL CAPS
 Don’t compress/abbreviate words (imaritr)
 Add your name if needed


Mari ‘like Ferrari!’
Passionate Leader
of Social Media,
Relationship
Marketing &
Facebook Mastery.
Globetrotting
Speaker & Author.
Bubbly Scottish-
Canadian.


Beginner Mistakes


A Better Beginning

Copyright © 2009 The Public
You

Twitter Lingo – The Basics
 @<username>: Respond publicly to someone
 DM <username>: Respond privately to someone
 RT @<username> Retweet someone else’s
tweet
 #<term> Add a hashtag for searching


Tweets
 BAD: Feeding my goldfish
 Better: Feeding Goldie my goldfish – how I
wish he would just die!
 BAD: Eating Lunch
 Better: Found a fantastic new place to eat
love their liver & onions! Check it out at
tinyurl

You

Finding People


People To Follow
 @thejobsguy
 Online Recruiting and Job Search Resources. New
job postings everyday.
 @Keppie_Careers
 As a career coach and resume writer, I encourage,
enlighten and empower job seekers by offering job
hunting and networking tips, interviewing advice and
more.
 @danschawbel
 The leading personal branding expert for Gen-Y.

You

Some People To Follow
Craig Fisher a.k.a. @Fishdogs - Craig is an IT and executive recruiter who co-founded A-List
Solutions staffing firm. On Twitter he offers tweets on how to find a job in the web industry, hiring
tips and tricks, along with professional career advice.

Jim Durbin a.k.a. @smheadhunter - A social media recruiter, Jim is active on the Twitter scene.
His goal is to partner “social media gurus” with the right companies. Jim responds to followers’
questions, offers general recruiting advice and sends out “teaser” tweets for positions he thinks
followers might be interested in.

Jennifer McClure a.k.a. @CincyRecruiter - Jennifer is an executive recruiter/coach. She often
tweets out specific advice for job seekers, including words not to use on a resume. Jennifer is
accessible to her followers and tweets about non-recruiting topics as well.

Laurie DesAutels a.k.a. @biotechjobs - Laurie recruits a specific niche, looking for senior level
leaders in the biotech and pharmaceutical industry. Her tweet stream includes links to other job
search resources and lots of Twitter information.

Source: http://news.cnet.com/newbies-guide-to-twitter/

You

Others To Follow
 @charlotteitjobs
 @JobsCharlotte
 @Charlotte_Jobs
 @CharlottGotAlot
 @execSearches
 @exectweets
 @microjobs

You

www.hashtags.org

You

Job Search Hash Tags
#____jobs (fill in the blank #job #needajob
with your city or state)
#jobadvice #negotiate
#career
#jobhunt #recession
#careercoach
#jobhunting #recruiters
#careerconsultant
#jobinterview #recruiting
#careermanagement
#jobpostings #resume
#careers
#jobs #resumes
#employment
#jobsearch #resumeservices
#greenjobs
#jobseeker #resumewriter
#hire
#jobseekers #resumewriting
#hireme
#jobtips #salary
#hiring
#laidoff #success
#hr
You

Searching Twitter


Job Search & The Public You
 Design your page with your target audience in mind
 Reduce your elevator speech to 160 characters and put it your bio
 Professional Picture
 Custom background with additional information
 Promote Yourself
 Share your knowledge and experience
 Answer questions
 Share items of interest for you profession (e.g., articles, links, etc)
 Use memes in your messages to be found by a search
 Add Appropriate Links
 Include a link to an online CV or resume in your bio. Use a tool like VisualCV.
 Add a link for your LinkedIn profile
 For more information on building an online resume, see Dan Schawbel’s post
HOW TO: Build the Ultimate Social Media Resume)

You

Third Party Sites & Tools
 http://twitjobboard.blogspot.com/2009/02/
welcome-to-twitjobboard.html
 http://www.twithire.com/
 http://www.tweetdeck.com/jobdeck/
 http://www.tweetmyjob.com/

You

HootSuite


Hootsuite


Social Media Used For Recruiting


Companies Using Twitter
Employer / Twitter Account Employer / Twitter Account
ACULIS, Inc. @aculis Keller Williams Realty @KWCareers
ADP @ADPCareers Kissito Post-Acute Care @kissitocareers
Allstate Insurance @AllstateCareers KPMG @KPMG
Assurant Solutions @AssurantCareers KPMG @KPMGUSCareers
AT&T @ATTjobs Wipro, LTD @WiproCareers
Burger King @BKCareers Kroger @KrogerWorks
comScore @comScoreJobs LexisNexis @LN_Recruiting
Davita, Inc. @DaVitaJobs Mattel @MattelRecruiter
Deloitte Touche Tohmatsu @JoinDeloitteUS Mattel @mattelmba
Ecolab @Ecolab_Jobs McCormick & Schmick @Careers_At_MSSR
EMC @EMCCareers Microsoft @JobsBlog
EMC @EMCCollege MTV Networks @MTVnetworksjobs
Ernst & Young @Ernst_and_Young MTV Games @MTVGamesJobs
Follett Software Co. @FSCCareers Raytheon @Raytheon_Jobs
Forrester Research, Inc. @forresterjobs Razorfish @RazorfishJobs
Fullhouse Interactive @fullhousecareer Sodexo @SodexoCareers
Hershey Company @HersheyCompany Spotsylvania Medical Center
Hewitt @HewittCareers @CareersAtSRMC
Hyatt Hotels & Resorts @Hyattcareers Thomson Reuters @TRCareers
Hyatt San Antonio @HyattSanAntonio Twitter (of course!) @jobs
Intel @JobsatIntel United Parcel Service @UPSjobs
Accenture @Accenture_Jobs UPMC @UPMCCareers
J.B. Hunt @WeHaveFreight US Dept. of State @DOScareers
Kaplan Test Prep Services @KTPA_Careers Verizon @VerizonCareers
Warner Brothers @WBCareers
Wipro, LTD @WiproCareers

You

Tweet My Jobs


Job Search on Facebook
 Let your friends know you are looking for
work by sharing information in your
status update
 Ask if any of your friends know someone
within your target companies
 Find and “Like” pages of employers you
are interested in working for so you can
see what they are up to
 Investigate apps such as BranchOut
which may make it easier for you to find
connections to employers
 Build your personal brand by writing and
sharing topics related to your expertise
 If you don’t know about Facebook’s
Friend lists, you should…it helps with
privacy settings


Questions
 What is Google+
 Google+. The service launched strong,
quickly reaching 25 million users. But in less
than three months' time, daily posts made by
these users have dropped an alarming 41
percent


 Question: Are there any additional
seminars in the future?
 Yes. Maximize Your Career Workshop,


Maximize Your Career
Workshop
4 hour career workshop planned for Saturday
November 19 from 8:30 a.m. to 12:30 a.m. at Calvary
Church
Registration includes 80 page "Maximize Your
Career" Workbook, Only $20
Perfect For You If You Are...
In your 20's into 30's wanting to accelerate
In your 40's on to 50's seeking change
In your 60's and planning for "retirement"
Fruitful If You Are...
Unemployed searching for the right job
Misemployed wondering what to do next
Happily employed seeking God's plan
Meet Your Workshop Speaker
Brian Ray, Founder and President of Crossroads Career
Learn 6 Steps to Walk in the Work God Prepared for
You!

To Register:
Call Mitzi Koch at (704) 341-5417 or visit
www.CalvaryChurch.com


 Question: How do you find the infamous
“hidden jobs”?
 There is an “app” for that for you iDevice.


http://hiddenjobsapp.com/


 How do you stay informed of current job
search practices and tips?
 Podcasts
 Blogs
 Follow people on Twitter


 What resume tips do you have and what
job search books do you recommend?


Power of social media job search - web

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