An overview of current (and future) trends in location awareness on mobile, prepared for Mobile Monday Oslo, December 2010 with extracts from my book (with co-author Murat Aktinhanoglu) "Location Aware Apps", by Manning Publications (2010, US).
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Location Everywhere -Mobile Location Trends 2011
1. ‘Location everywhere’
by Ric Ferraro
Mobile Monday Oslo
6th December 2010
Ric Ferraro
for Mobile Monday Oslo
6th December 2010
2. About me....
-VP Sales & Business Development at Golden Gekko
- Previously co-founder of LBS Startup GeoMe and Director at GSMA
- Entrepreneur, book writer, speaker
- Official blogger for MobileMonday, W3C Mobile Web Initiative
and LeWeb Conference
3. So who are the Key Stakeholders in Mobile 2.0?
=
5. Where does location fit in Mobile 2.0?
The Contextual Holy Grail
I am connected
to… the phone
network and am
visible to others
I am
experiencing
…winter and
would benefit
from a snow
report
I am at…the ski resort
Photo Credit: Lazar Simeonov
6. Example 1: Japan’s Otetsudai Networks
- Japan’s first resale market for manpower
- A combination of eBay and Location-based services
- Employer pays a finder’s fee of 50% of the job’s salary
11. Monetisation Location
The Freemium Model
= Free today but pay tomorrow
= Basic free but pay for advanced features
= Discriminatory free : consumers get it free, businesses pay
12. Example 4: Locationary (US)
- Creating ‘the World’s Place Database’
- 50% of incremental revenue obtained from user data input is shared with the user
- 30,000 new places added every day
15. Where is my app?
Discovering your “star app” amongst a
galaxy of app stores requires:
- App Reviews
- App Rankings
- App Analytics
- App Discoverability Services
16. Thank you!
Ric Ferraro (info@mobverge.com)
Follow me @ twitter.com/ricferr_mobile
Mobile Trends Blog:
www.mobverge.blogspot.com
Location Aware Applications by R Ferraro & M Aktihanoglu
Online Version Available from Manning Publications
Print version Available for pre-order from Amazon.com
40% Off for MoMo Oslo Members!!!