17. 8. Promo: Olay. Challenge what’s possible Olay Regenerist is sold exclusively in Watsons and SM department store and advertised in all magazines. This print ad was taken from Good Housekeeping
26. 10 STEP Marketing Plan for Olay Regenerist Ma. Victoria Carmela B. Dela Paz January 19 2011
Hinweis der Redaktion
Patients need To feel like they belong again in society To be cured Patients choose The Medical City Services, confidentiality, convenience Patients expect Proper treatment, good services
Patient’s Family need Help in taking care of their loved one Guidance on coping Patient’s Family choose Services, Confidentiality, Convenience Patient’s Family expect Proper care, Good Services
The marketing opportunity lies in the need for a psychiatric facility that offers not only quality medical services but it also goes beyond basic psychiatric set-up