Ric L. Anderson is a senior executive with extensive experience in consumer products, retail, and wholesale sales and marketing. He has expertise in strategic business modeling, brand positioning, P&L management, and multi-channel revenue strategies. Most recently, he served as VP/GMM of Footwear for Sears, where he led his team to achieve the best performance in the Softlines Division for the last two years. He is currently seeking opportunities to use his skills and experience to add value, drive sales, and increase profits at large or mid-sized firms.

1. RICL.ANDERSON
2110Augusta
McKinney,TX75070
P.214-632-9652
E.rla@andersonbrand.com
www.linkedin.com/in/ricanderson11
wwwww.andersonbrand.com
RicL.AndersonisaSeniorExecutivewithextensive
experienceinConsumerProducts;RetailandWholesale
SalesandMarketing.Ric’scareerhasevolvedintoa
focusonbuildingstrategicbusinessmodels,brand
positioningandtheuseof“thePowerofCulture”.To
completehisstrategies,Ricuseshisskillsandexpertise
inP&Lmanagement,multi-channelrevenuesmodels,
mamarketing,distribution,wholesaleandmulti-store
operations.Heiscurrentlyseekingopportunitiesin
largeandmid-levelfirms,wherehecanusehisskillsets
toaddvalue,drivesalesandincreaseprofit.
ItisRic’sfacilityfordeveloping,achievingalignment,and
executinginnovativestrategymodelstopositionanorganizationfor
aggressivemarketsharegrowthandprofitabilityinanintensely
competitivemarketplace,thatshowcasehisabilities.
AAforwardthinker,Mr.Andersondemonstratesthe
uniqueskillsetsneededtoanalyzeamarketplacefor
mostproductcategoriesandadeptlytransitionthe
brand,withincontinuallychangingenvironments.He
hasbeenratedbyPsychologicalAssociates,asbeingin
thetop10%ofSeniorExecutivesforhisabilityto
understandcause/affectrelationshipsandstrategic
ababilities.
Mostrecently,Mr.AndersonservedastheVP/GMMof
Footwear($750M)forSears,whereheledtheteamto
thebestperformingSoftlinesDivisionforthelasttwo
years.Heinitiatednew,innovativeprocessesand
revenuechannelstoachievethedivision’sgoals.
PriortoSears,RicworkedwithaPrivateEquityfirmto
createamerchandising,marketingandbranding
templateforaretailchaininvestmentthatallowedthe
companytoachievesustainablegrowth,increaseprofits,
andhavescalability.
RRichasabroadbackgroundasaSeniorExecutivein
merchandising,productdevelopment,andbrand
marketing;havingexperiencewithsuchcompaniesas:
Harry&David,SaksInc.,FederatedDepartment
Stores,Fossil,MayCo.,andNeimanMarcus.
MMr.AndersonlivesinMcKinney,Texas,withhiswife
Judy,sonAndyanddaughterAmy.Inadditionto
involvementwithhisfamily,Ricenjoystennis,reading,
movies,andopportunitiestohaveapositiveimpacton
people’slivesinthecommunity.
KEYACCOMPLISHMENTS
&
CORECOMPETENCIES
INNOVATION:Identified&andexecuteda$50Mchocolate
wholesaleopportunityatHarry&David;Developedrevolutionary
opensellFootwearDepartmentatSears;increasedsalesby1000bps.
EENTREPRENEUR:Pioneeredandledteamsthatcreated:Fossil
LeatherDivision,Harry&DavidChocolate,andIntimateDiv.for
RussellNewman.
SSTRATEGICBUSINESSMODELS:Createdmaster
merchandising,brand,andmarketingstrategyforspecialtystore
chain,resultinginincreasedsales,reducedinventory,higherturns,
and$1Msavingsinmarketingexpenses.IncreasedGM%by600bps
over4years;
PP&LRESPONSIBILITIES:$750MdivisionofSearsFootwear;
Achievedhighestmarginrateinhistoryofthecompany.P&L:
FossilLeather,Harry&DavidStores,andRussellNewman.
MMULTI-CHANNELREVENUEMODELS:Initiatedand
developedE-CommerceStrategyforSearsFootwear(120%growth);
Developed$100MB2Bstrategy;creatednewdirecttocustomer
E-mailstrategyincludingvirtualcatalogs;Re-establishedDirectMail
asaproductrevenuechannel.CreatedstandaloneStoreModelfor
Footwear.
LLEADERSHIPandCULTURE:Achievedhighestcultural
surveyratingforallSearsMerchantswithateamof30+merchants
andsupportpersonnel.
INTERNATIONALEXPERIENCE:Richasshoppedtrends,
developed/sourcedproduct,andnegotiatedpartnershipswith
leadingmanufacturersin14countriesand4continents.