Do's and Don'ts of Design with real life examples, by Uday M Shankar.

1. Crafting
Delightful
Experiences
The little ‘extra’ that really matters
Uday M. Shankar
September 2012, Chennai

2. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 2

3. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 3

4. udayms
about.me/udayms
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 4

5. WHAT IS ‘DESIGN’?
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 5

6. A SOLUTION
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 6

7. How do you evaluate this solution?
DOES IT SOLVE THE
PROBLEM?
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 7

8. How do you evaluate this solution?
IS IT USER FRIENDLY?
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 8

9. How do you evaluate this solution?
IS IT BETTER THAN OTHER
OPTIONS?
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 9

10. How do you evaluate this solution?
IS IT WORTH THE MONEY?
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 10

11. WTF IS THIS???
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12. BY MF HUSSAIN
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13. I am a regular guy
I DON’T UNDERSTAND ALL
KINDS OF ART.
IN OUR CONTEXT - DESIGN
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14. I LIKE DESIGNS
THAT MAKE ME
SMILE
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15. How do you evaluate this solution?
DOES IT MAKE ME HAPPY?
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 15

16. Humans have always made choice based on that ‘chemical’ in their brain!
THIS IS NOT A NEW
CONCEPT
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17. DOES IT ‘DELIGHT’
ME?
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18. GOOD DESIGNS
SOLVE PROBLEMS
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19. GREAT DESIGNS
REDEFINE
EXPERIENCES
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20. AWESOME
DESIGNS DELIGHT
USERS!
October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 20

21. IT’S ABOUT THE
*EXTRA
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22. source: jpegy.com
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24. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 24

25. IT’S NOT JUST
ABOUT GETTING
IT DONE. IT’S
ABOUT ENGAGING
THE USER!
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26. LET’S LOOK AT
SOMETHING
CLOSER HOME!
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37. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 37

38. I am not associated with cleartrip or any of their products or services. Nor
am I vouching for their product or services.
I AM JUST A DESIGNER
APPRECIATING AWESOME
DESIGN & EXECUTION!
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39. Why am I talking about cleatrip?
AWESOME, DELIGHTFUL
DESIGNS + AS-PROMISED
SERVICE PAVE WAY FOR
BRAND TRUST
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40. TO CREATE GOOD
DESIGN, YOU NEED
TALENT & SKILL
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41. TO CREATE A
DELIGHTFUL
EXPERIENCE, YOU
NEED TALENT,
SKILL & PASSION
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42. Word of CAUTION / ADVICE
DO NOT OVERDO DESIGN IN
THE NAME OF *EXTRA
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43. October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 43

44. Questions?
KEEP DESIGNING.
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