1. • Demographics are 'the statistical characteristics of human populations (as
age or income) used especially to identify markets'
• These are called social demographics.
• It can be used by the producer to take note of what social group are most
likely to watch their movie therefore helping shape the creation to appeal
to specific target audiences. The class system consists of 6 levels.
• Producers need to use demographics of their potential audience so they
can know their viewing habits and shape their film to appeal to them.

2. Grade
Social Class
Occupation of income earner
A
Upper middle class
Higher management, administrative or professional
B
Middle class
Teachers, creative media figures such as graphic designers
C1
Lower middle class
Juniour managers, nurses
C2
Skilled manual workers
Specialist clerical staff
D
Semi skilled and unskilled manual workers
Plumbers, builders
E
Lowest level of subsistence
Students, unemployed, pensioners and casual workers
•
We believe the level E would be the best to aim our thriller at, as it includes students
and young people who would be the most likely to enjoy a thriller film. Younger people
buy into the realism of thrillers much more. However as there are contrasting social
groups of people within the demographics- as pensioners also come in to the level E
group of whom aren’t very likely to invest in a thriller film. It would be wise to aim to
include groups A and B as they will be able to invest in our film the most.
Rhianna Griffin