1. Session 6 Marketing & PR For Startups

2. What we’re looking at today Marketing Marketing you can do for free PR

3. Marketing (the traditional way) Customer Value Proposition Product Differentiation Product Life Cycle Price Skimming Penetration Pricing Price Discrimination Advertising & PR Sales Promotion Direct Marketing Personal Selling Distribution Strategy Channel Coverage Channel Partnerships Product Price Promotion Place

4. Outbound marketing W: designcouncil.org.uk/resources-and-events/Business-and-public-sector/Guides/ Brand Target customers

5. Inbound marketing W: designcouncil.org.uk/resources-and-events/Business-and-public-sector/Guides/ Brand

6. Marketing (the new way) Be DIFFERENT Be REMARKABLE Be UNUSUAL Blogs, Video, Search Engines, Press, Local streets, Wikis, Facebook, Twitter, E-mails, Viral marketing, Sponsorships… Swap contact details Let them tell you what they want Make it easy to tell others Make it easy to tell you Get EXCITED about your company Find people who will tell others HOW GREAT YOU ARE Experience Everywhere Exchange Evangelism

10. Q: What is GaBoom’s unique story?

11. Q: What is GaBoom’s unique story?

12. Where does Jess tell it?

22. Google Insights

31. Course programme 2pm-4pm in Arts Building S21 Finding role models and teams 20 Oct 1 Generating ideas 10 Nov 2 Planning your first year 24 Nov 3 Branding and building a website 8 Dec 4 Pitching and raising finance 12 Jan 5 Marketing and PR for startups 26 Jan 6 Selling and negotiating 9 Feb 7 Accounting and legal issues 23 Feb 8 Running an office and bookkeeping 9 Mar 9