2. Curriculum Vitae of Rhonda M. Smith
1. Contact Details
Rhonda M. Smith
Rhegal Consulting, Inc.
1234 Euclid Avenue, Suite 3
Miami Beach, Fl 33139
Phone: 305-812-2573 Fax: 786-513-4686
Email: rmsmith@rhegalconsulting.com
2. Academic Qualifications and Background
Professional Qualifications:
MBA in Marketing and Operations Management – The Colgate Darden School of Business,
University of Virginia
B.S. in Civil Engineering – Virginia Polytechnic Institute (Virginia Tech)
Professional Memberships:
American Society of Training and Development (ASTD)
American Marketing Association (AMA)
Commonwealth Institute of South Florida - CEO Forum Member
Publications/Research/Public Speaking:
Speaking:
Best Practices Global Benchmarking Council Conference, Toronto, Canada – Presentation and
Roundtable Discussion on “Developing Talent to Create a Marketing and Customer Focused
Organization”
Association of Clinical Research Professionals (ACRP) North American Conference, San
Diego, CA -“The Virtues of Marketing”
Research/Articles:
“What is Marketing Effectiveness?” 2007 Rhegal Consulting eNewsletter
“Marketing Learning and Development”, 2008 Rhegal Consulting eNewsletter
“Workforce Development Issues in South Florida”, Independent Research
3. Experience in Business and Working Globally
Rhonda M. Smith has over 20 years of experience that includes sales and marketing management and
learning and development consulting. As President of Rhegal Consulting, Rhonda is responsible for
overseeing learning and development projects, client relationship management and business development
activities. She has broad international consulting experience and has facilitated workshops and seminars,
and managed client engagements in 5 continents and more than 20 countries, including Brazil, India,
China, Israel, Turkey, Japan, and the United Kingdom. Through her international consulting experience,
Rhonda has worked with adult learners from many diverse cultures and nationalities. In addition, with
Miami being a diverse cultural mecca, Rhonda is accustomed to networking, developing, maintaining
business relationships, and working with colleagues, clients and business associates from diverse cultures
from a variety of countries.
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3. Rhonda has worked for the last 14 years as an independent consultant under the company name of Rhegal
Consulting, and has created and implemented learning and development solutions for a variety of clients
in a multitude of industries, on a global basis. Rhonda designed and developed a training program for a
top-three pharmaceutical company’s marketing executives, at all levels. This program was rolled out to
train brand teams in Europe, Asia, Australia, and Latin America on the new Global Brand Planning
Process. Prior to founding Rhegal Consulting, Rhonda was a Senior Consultant at StratX International, a
Paris, France based marketing training and development firm. Prior to joining StratX Rhonda held
positions in sales, marketing, and market development at E. I. Dupont DeNemours & Company, and in
sales and marketing at Eli Lilly. Rhonda’s work experience also includes Strategic Planning at Scott
Paper Company. She is proficient in English language only.
4. Industry Knowledge and Subject Expertise
Rhonda’s industry knowledge, through her work practical experience, is in sales and marketing. Her
business background has enabled her to translate “real world” experience into relevant and practical
training and development programs for clients at StratX and Rhegal Consulting. Rhonda has developed a
strong competency as a learning and development strategist. She helps clients achieve greater cost
savings, drive greater revenue growth and profitability by taking a more strategic and holistic approach to
learning and development; an approach that integrates people, process and performance. As a learning
and development consultant, she has designed, developed, and managed learning and development
projects for clients in the business-to-business arena, the pharmaceutical, medical diagnostics, building
products, and retail industries as well as the government and not-for-profit sectors.
5. Experience in Learning and Development
Rhonda has extensive experience and a highly successful track record creating and implementing learning
and development solutions for multi-million and multi-billion dollar companies. These solutions range
from new hire orientation/on-boarding programs and functional training curricula to integrated learning
and management development strategies that drive individual, team, and organizational performance and
effectiveness.
Rhonda’s experience as a senior consultant for StratX International includes designing, developing, and
delivering marketing training workshops and seminars for mid- to senior level marketing professionals.
Through Rhegal Consulting, Rhonda has created and implemented training and management development
programs for U.S. based companies such as Office Depot, South Florida Water Management District, GE,
Dow Chemicals, Johnson & Johnson, Glaxo SmithKline, Abbott Laboratories, Kodak, DuPont, Xerox
Corporation, and many European-based companies including Novartis, Siemens, Rolls Royce, and Sonae
Industria.
Design:
Rhonda’s philosophy and approach to the design of learning and development programs is as follows:
Teach: Enhancing skills and capabilities begins by establishing a foundation of knowledge and
understanding. The most effective teaching methodology in presenting fundamental concepts for adult
learners is through interactive discussion and facilitation, which promotes shared learning and critical
thinking among training program participants.
Practice: Deploying a “learn by doing” approach is effective in building the knowledge, skills and
capabilities that can lead to a behavioral change back on the job. In addition, active learning engages
adult learners in the course content, helps re-enforce the learning, and enhances retention of the subject
matter.
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4. Apply: An effective course design must not only be highly engaging but also incorporate realistic
situations that allow participants to apply what they have learned to their day-to-day roles and
responsibilities. This ensures that job applicability is a critical part of the learning and that course content
is based on real life scenarios, case examples and client processes.
Using the above approach, Rhonda has designed learning and development solutions that vary from the
very simple to the complex. Simple solutions include topic specific training programs and workshops for
sales and marketing executives. More complex solutions include the design and launch of a learning and
development portal for all employees of a $1 billion medical diagnostics company, and a strategy to
create a Sales Training Academy for a multi-billion dollar office supply retailer. In addition, Rhonda has
achieved many accomplishments through her role at Rhegal Consulting and StratX International. At
Rhegal Consulting, she designed and developed a marketing training classroom-based program and a
complementary online suite of courses for product management professionals at Janssen Pharmaceutica, a
Johnson & Johnson operating company. The Janssen classroom program was recognized by the Johnson
& Johnson corporate training organization as a company “best practice” and was adopted as the model to
train all product management professionals across the pharmaceutical sector, which is comprised of four
operating companies.
Facilitation/Teaching:
Rhonda has facilitated marketing strategy workshops and seminars and delivered simulation-based
training programs to over 1000 marketing executives during her tenure with StratX International and
Rhegal Consulting. In addition, she has taught marketing courses at institutions such as:
Chartered Institute of Marketing (United Kingdom)
IMS Marketing Strategy Seminar (Portugal, Hungary)
St. Joseph’s University Pharmaceutical Executive MBA Program Capstone Course
(Philadelphia, Pennsylvania)
Jack F. Welch Leadership Center (Crotonville, New York)
Coaching:
Rhonda has conducted one-to-one coaching with sales and marketing professionals in nearly all of her
major consulting projects, as well as with small business owners. The coaching sessions typically focus
on enabling individuals to become more effective in their jobs, think through various business challenges,
and close the gap in their professional development needs.
6. Relationship Management
Rhonda excels at client relationship management. She has developed this skill from her experience in
guiding Rhegal Consulting to success over the past 14 years. One of the most complex sets of
relationships she has managed was meeting the needs and objectives of 3 different internal clients
(President, VP of Sales and VP of Marketing) simultaneously for the same project. While each had their
own agenda, Rhonda was able to rally them all together to agree on a single goal for the project, and to
gain buy-in for outcome of the project.
7. Logistics and Planning
Rhonda has extensive experience and superior skills in designing organizational learning and
development strategies, and workshop/seminar planning, management, organization, logistics and
coordination. She is a master orchestrator of learning events and experiences for adult learners.
8. References
Available upon request
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