The document discusses upcoming trends in social media, including continued growth in social networks and blogging. It notes that Asian markets are leading in social media participation and content creation. Emerging trends include improved location awareness features, live video streaming, and more sophisticated approaches to advertising on social platforms. The document also provides an overview of the company RHED Pixel and the services it offers related to video, film, and multimedia production.

2. What’s New in Social Media
Five Upcoming Trends You Need to Know About
Richard Harrington - RHED Pixel | www.RHEDPixel.com | www.RichardHarringtonBlog.com
twitter.com/ facebook.com/ youtube.com/
rhedpixel RichHarringtonStuff rhedpixeltv

3. Richard Harrington
RHED Pixel (www.RHEDpixel.com)
Adobe Certified Expert & Trainer
Apple Certified Trainer
Avid Master Editor
Project Management Professional
Teach courses on digital media production and web
content
Personal blog – www.RichardHarringtonBlog.com
Social media – rhedpixel

6. Social Media

7. Social Media Growth
Social media is a global phenomenon
Happening in all markets regardless of economic, social and cultural development
Asian markets are participation leaders, creating more content than any other region
57% have joined a Social Network, making it the number one platform for creating and sharing content
55% of users have uploaded photos
22% of users have uploaded videos

8. Social Media Growth
Blogs are a mainstream media world-wide and a collective rival to traditional media
184m bloggers world-wide
China has the largest blogging community in the world with 42m bloggers
73% have read a blog, 45% have started a blog
Social media has strong impacts on reputation
34% post opinions about products and brands on their blog
36% think more positively about companies that have blogs

9. Social Media and Government Policy
GSA Recommendations
Use technologies in your life
Start where you can
Use examples to show it can be done
Develop & borrow interim policies. Keep flexible
Proceed

14. Social Media Overview
What’s social got to do with business?

15. Social Networking
Good for reconnecting
with colleagues and former co-workers
Do not overstep
Share your personality and passions
Use good taste

16. Social Media Outlets
Blogging
Business Networking
Social Networking
Mobile Networking

17. Social Media Outlets
Twitter
Facebook
Meetup
Ning
Online Forums
Community Help

18. Business Networking
Clearer boundaries... still there’s opportunities

19. Business Networking
Designed to be for professional usage only
Often have membership fees applied
Can serve as online “Rolodex”
Great for recruitment

20. Business Networking
Linkedin
Plaxo Pulse
Meetup.com
Govloop.com

21. Mobile Networking
Keep in touch while on the go

22. Mobile Networking
Smart Phones
iPhones
Text Messaging
Twitter
Dedicated Apps

23. Mobile Networking
Good for immediate leads
Utilize downtime to stay connected
Important to syndicate content

24. LinkedIn at Work

37. Mobile
Devices
•Dedicated
Applications
•Apple
iPhone
•Palm
Pre
•LinkedIn
mobile
(m.linkedin.com)
•Blackberry
•Android
•WAP
enabled
phone

38. Location Awareness
people want to get real

46. Advertising Evolves
smarter approaches

52. Advertising on Facebook

54. User Generated Communities
content for and by communities

66. Managing Your Social Media Identity

82. http://twitter.com/help/verified

83. http://twitter.com/help/verified

84. Live Video Streaming
a more intimate chat

88. What is RHED Pixel?

89. What is RHED Pixel?
Company founded in 1999
70% Full Service Clients
30% Support to Other Professionals
Winner Ciné Award
Offers variety of film, video, and multimedia services
Recognized authority for video and multimedia industries

90. Services Offered
Preproduction Planning
Field Production
Nonlinear Editing (SD & HD)
Color Correction
Motion Graphics
Photo Restoration & Motion Control
DVD & Blu-ray Authoring
Podcast Distribution/Consultation

92. Resources
Things worth checking out

94. www.RichardHarringtonBlog.com

95. Richard Harrington
RHED Pixel (www.rhedpixel.com)
Adobe Certified Expert & Trainer
Apple Certified Trainer
Avid Master Editor
Project Management Professional
Teach courses on digital media production and
web content

96. CONNECT
703.531.1325 | Office
703.608.4852 | Cell
rich@rhedpixel.com
www.RHEDPixel.com
www.RHEDPixel.tv

97. CONNECT
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
facebook.com/Rich.Harrington
youtube.com/rhedpixeltv
RichardHarringtonBlog.com
linkedin.com/in/RichardHarrington

98. • Contract # GS-07F-0053V
• 541–1
Advertising Services
• 541–4B
Video/Film Production
• 541–5
Integrated Marketing Services
• Contract # GS-07F-0054V
• 541–4E
Commercial Photography
• 541–4B
Commercial Art and Graphic Design