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Hypersyndication
How to Publish Your Video to Hundreds of Websites
                      Richard Harrington, PMP
                    www.RichardHarringtonBlog.com

   twitter.com/     facebook.com/        linkedin.com/in/    youtube.com/
   rhedpixel        RichHarringtonStuff   richardharrington   rhedpixeltv
Session Description

In this session you'll learn practical techniques to
publish your podcast or web video to as many screens
as possible.
Take advantage of the many different viewing options
on the market and grow your audience.
Richard Harrington, PMP
   RHED Pixel (www.rhedpixel.com)
   Adobe Certified Expert & Trainer
   Apple Certified Trainer
   Avid Certified Instructor &
   Master Editor
   Project Management
   Professional
   Teach courses on digital media
   production and web content
Hypersyndication
Agenda
Agenda

State of Internet usage & Web video
Overview of RSS
Hyper-syndication
Branding your video
Promoting your video
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
RHED Pixel
Web Video
Experience
Web Video Experience

Understanding Adobe Photoshop
Creative Cow’s Final Cut Help
Creative Cow’s Photoshop for Video
Creative Cow’s DSLR Video
Aperture Expert
Photoshop CS4 Sneak Peak
Web Video Experience

Secrets of Style with Kim Foley
Peachpit Press Author Tips
The Moment it Clicks
Inside the Digital Media Classroom
Health Matters at Work
American Chemistry Society
Web Video Experience

OnMicrosoft
OnNetworking
OnOpenSource
OnSecurity
OnSoftware
Google Web Toolkit
Web Video Experience

Layers TV (guest & consult)
Inside Mac TV (guest & consult)
Photoshop User TV (guest & consult)
MacBreak Work (guest)
MommyCast (production)
myHealevet (production)
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State of the Internet
Internet for the Masses
                                                                                          100%


                                                              82%    83%    85%     84%   80%
                                                81%    81%
                                  72%    75%

                           62%                                                            60%
                   55%
           50%
                                                                                          40%


                                                                                          20%


            1999   2001                                                                   0%
                           2002   2003   2004   2005   2006   2007   2008   2009   2010
Arbitron/Edison Research Media
Residential Broadband
         78%                                                                                                               80%
                                                                                                    82%             84%
                      68%                                                             76%
                                                                          69%
                                  60%                                                                                      60%
                                                              58%
                                              48% 48%
                                        37%                                                                               40%
                                                        38%
                            28%
                21%
                                                                    28%
                                                                                                                          20%
                                                                                20%
               2002     2003        2004                                                    15%
                                                2005                                                        13%       0%
                                                         2006        2007
                                                                                 2008
                                                                                             2009
                                                                                                             2010

Arbitron/Edison Research Media                                                                    Dial-Up           Broadband
People Who’ve Watched
                   Internet Video Last Week
                                                                            30%
                                                                     29%
                                                             27%           25%

                                                                           20%
                                                      18%
                                                                           15%
                                               15%
                                        12%                                10%
                          7%     8%
                                                                           5%
                 3%
                2003     2004                                              0%
                                 2005   2006   2007   2008   2009   2010
Arbitron/Edison Research Media
Teen Viewing/Listening?

 92% of all teens own a
 portable media player
 86% own an iPod
 100% new purchase plans iPod
 97% purchases at iTunes Store
               Piper Jaffray's 17th bi-annual teen survey
Have Heard of Podcasting
       2006                            2010

                                 22%

                                          55%         45%

                       78%


Arbitron/Edison Research Media                  Yes         No
Have Tried Podcasting
          2006                   2007   2008   2009   2010
                                                                 30


                                                                 20


                                                             10


        11%                 13%         18%    22%    23%    0




Arbitron/Edison Research Media
The Future is Downloads

“We can expect to see (podcast downloading)
become increasingly popular as portable
content media players proliferate.”
                               Michael Lanz
                            Nielsen/NetRatings
Hypersyndication
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Driving the Costs of Web Video Down
Budgeting
Guidelines
 Treat more like ENG style shoot
 Consider spending money to
 save money
   Multitalented Crew & Multi-Cam
   Hard Disk Recorders
 Look to pack day/schedule
 Maximize locations
Balancing
Production
Carefully choose acquisition
format
Select talent carefully
Keep it short
Rehearse during changeovers
Use shot list &
keep shot ratio very low
The
Simple Truth
It’s all about project
management
You must scale production
to meet the budget and
client needs
You need to think more like
local news than feature film
Hypersyndication
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Hypersyndication
What is RSS Good For?
RSS
RSS – real simple syndication
A document written in XML
Usually called a “feed”
Is used to publish frequently
updated content
RSS
Works for blog entries, news
headlines and podcasts
Feeds can be subscribed to
using an aggregator or just
viewed
XML
XML – Extensible Markup Language
The programming language that
creates RSS feeds through use of
enclosure tags
ID3 tags are also present in RSS,
thus wrapping the media with
metadata
Web Browser Bookmarks
Custom Home Pages
RSS Readers
Power a Blog
Feed Social Media
Feed Social Media
Feed Social Media
Hypersyndication
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Multiple Screens
Multiple
Screens
 Desktop & Laptop
 Portable Media Player
 Television
 Mobile Phones
Desktop & Laptop
Video Sharing
Websites
YouTube    Howcast
Adobe TV   Blip.tv
Revver     Dailymotion
Vimeo      Veoh
Google     Facebook
Video Sharing
Websites
Important to Hyper-syndicate
Volatile market
Read terms of service
Look for integration with
social media sites
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Portable Media Player
What is Podcasting?

Podcasting is distributing highly targeted, syndicated
programs (shows) over the Internet in an audio or video
format that interested audiences can subscribe to.
In Order to be
a Podcast...
Multiple Occurrences/
Serialized
Ability to Subscribe
Uses RSS Feed
Can be Joined/Left at
End User’s Discretion
Submit the Feed
iTunes –                   iPodder.org –
www.Apple.com/iTunes       www.ipodder.org/
Podcast Alley –            Podcast Pickle –
www.podcastalley.com/      www.podcastpickle.com/
Zune Marketplace –         MeFeedia –
www.zune.net               www.mefeedia.com/
Podcast Directory –        digg –
www.podcastdirectory.com   www.digg.com
Podcast Alley –            Adobe Media Player –
 www.podcastalley.com      www.adobe.com
Odeo.com –
www.odeo.com/
Podcasting Benefits

Opt-in audience
Subscribers can watch or listen at their convenience
Emerging technology with little competition
Can target and track niche markets
Provides “walk away” brand extension
Viral communications medium... Good content is shared freely
Hypersyndication
Hypersyndication
Podcast Hosting

MobileMe             Archive.org (CC)

PodHoster            GoDaddy

Libsyn               CacheFly

HipCast              SwitchPod
Hypersyndication
Television
The Path to TV

 Apple TV
 TiVo
 Western Digital TV
 Windows Media Center
TiVo Distribution

 Invite-only
 Uses Limelight Networks
 Places you direct to homes
 Check out MommyCast
Mobile Phones
iPhone
Apple second largest mobile phone
company in the world
80% of iPhone owners watch video daily
iPhone owners watch video 4x more
often than other smart phone owners
Hypersyndication
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Brand Throughout
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Tests to Perform
Contrast Test
 Check Graphics in Black and
 White
 Affects how easy the viewer
 can comprehend the
 information
Hypersyndication
Compression Test
Check Graphics on intended
player or device
View at different scales
Do a “LCD” test
Hypersyndication
Readability Test
 More about style of graphics
 Business of background to
 foreground
 Be sure to address type on pattern
 issues
 Use backgrounds or shadows/glows
Hypersyndication
Read Time
Being able to read the
graphics before they animate
off the screen
Balancing speed and style with
viewer comfort
Hypersyndication
Some Useful Tools
Feed Validator
Use Feed Validator
www.feedvalidator.org/
Identifies errors and
recommends solution
FeedBurner
Ideal for streamlining and
republishing content
www.feedburner.com
Provides detailed user and
item usage statistics
Lijit
 Makes it easy to incorporate
 powerful searches into blogs
 www.lijit.com
 Provides detailed information
 about what readers are
 looking for
Searchable FLV
Allows for Flash Video to be
indexed
Improves Accessibility
Allows for Search Engine
findings
Questions &
 Answers
Author of 25 Books
Producing
Video Podcasts
Explores entire process
Offers best practices
Good for those new to video
Companion website is
www.vidpodcaster.com
Richard Harrington, PMP
   RHED Pixel (www.rhedpixel.com)
   Available for consultation
   Feel free to grab a business card
   Link on LinkedIn
   Follow on Twitter
Richard Harrington, PMP
  twitter.com/rhedpixel


  facebook.com/RichHarringtonStuff


  youtube.com/rhedpixeltv


  RichardHarringtonBlog.com


  linkedin.com/in/RichardHarrington
Hypersyndication
Hypersyndication
Podcasts        Understanding
               Adobe Photoshop
             Video Made On a Mac
             Photoshop for Video
             Aperture 2 Quick Tip
           Photoshop CS4 Sneak Peek
                Final Cut Help
               MacBreak Work
           Producing Video Podcasts
Thank you
for coming
Thank You for Coming

Tour the Facility & Take a look at Projects
Ask Questions of the RHED Pixel Team
Have Food & Drink
Network & Mingle
Grab a DVD
Enter the Raffle
Prize Drawing
CONNECT
703.531.1325 | Office

703.608.4852 | Cell

rich@rhedpixel.com

www.RHEDPixel.com

www.RHEDPixel.tv
CONNECT
twitter.com/rhedpixel

facebook.com/RichHarringtonStuff

facebook.com/Rich.Harrington

youtube.com/rhedpixeltv

RichardHarringtonBlog.com

linkedin.com/in/RichardHarrington
Hypersyndication
•   Contract # GS-07F-0053V
    •   541–1	

 	

 Advertising Services
    •   541–4B	

	

 Video/Film Production
    •   541–5	

 	

 Integrated Marketing Services
•   Contract # GS-07F-0054V
    •   541–4E	

	

 Commercial Photography
    •   541–4B	

	

 Commercial Art and Graphic Design
Hypersyndication
Hypersyndication

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