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Hypersyndication
1. Hypersyndication
How to Publish Your Video to Hundreds of Websites
Richard Harrington, PMP
www.RichardHarringtonBlog.com
twitter.com/ facebook.com/ linkedin.com/in/ youtube.com/
rhedpixel RichHarringtonStuff richardharrington rhedpixeltv
2. Session Description
In this session you'll learn practical techniques to
publish your podcast or web video to as many screens
as possible.
Take advantage of the many different viewing options
on the market and grow your audience.
3. Richard Harrington, PMP
RHED Pixel (www.rhedpixel.com)
Adobe Certified Expert & Trainer
Apple Certified Trainer
Avid Certified Instructor &
Master Editor
Project Management
Professional
Teach courses on digital media
production and web content
12. Web Video Experience
Understanding Adobe Photoshop
Creative Cow’s Final Cut Help
Creative Cow’s Photoshop for Video
Creative Cow’s DSLR Video
Aperture Expert
Photoshop CS4 Sneak Peak
13. Web Video Experience
Secrets of Style with Kim Foley
Peachpit Press Author Tips
The Moment it Clicks
Inside the Digital Media Classroom
Health Matters at Work
American Chemistry Society
15. Web Video Experience
Layers TV (guest & consult)
Inside Mac TV (guest & consult)
Photoshop User TV (guest & consult)
MacBreak Work (guest)
MommyCast (production)
myHealevet (production)
23. People Who’ve Watched
Internet Video Last Week
30%
29%
27% 25%
20%
18%
15%
15%
12% 10%
7% 8%
5%
3%
2003 2004 0%
2005 2006 2007 2008 2009 2010
Arbitron/Edison Research Media
24. Teen Viewing/Listening?
92% of all teens own a
portable media player
86% own an iPod
100% new purchase plans iPod
97% purchases at iTunes Store
Piper Jaffray's 17th bi-annual teen survey
25. Have Heard of Podcasting
2006 2010
22%
55% 45%
78%
Arbitron/Edison Research Media Yes No
26. Have Tried Podcasting
2006 2007 2008 2009 2010
30
20
10
11% 13% 18% 22% 23% 0
Arbitron/Edison Research Media
27. The Future is Downloads
“We can expect to see (podcast downloading)
become increasingly popular as portable
content media players proliferate.”
Michael Lanz
Nielsen/NetRatings
32. Budgeting
Guidelines
Treat more like ENG style shoot
Consider spending money to
save money
Multitalented Crew & Multi-Cam
Hard Disk Recorders
Look to pack day/schedule
Maximize locations
34. The
Simple Truth
It’s all about project
management
You must scale production
to meet the budget and
client needs
You need to think more like
local news than feature film
40. RSS
RSS – real simple syndication
A document written in XML
Usually called a “feed”
Is used to publish frequently
updated content
41. RSS
Works for blog entries, news
headlines and podcasts
Feeds can be subscribed to
using an aggregator or just
viewed
42. XML
XML – Extensible Markup Language
The programming language that
creates RSS feeds through use of
enclosure tags
ID3 tags are also present in RSS,
thus wrapping the media with
metadata
67. What is Podcasting?
Podcasting is distributing highly targeted, syndicated
programs (shows) over the Internet in an audio or video
format that interested audiences can subscribe to.
68. In Order to be
a Podcast...
Multiple Occurrences/
Serialized
Ability to Subscribe
Uses RSS Feed
Can be Joined/Left at
End User’s Discretion
70. Podcasting Benefits
Opt-in audience
Subscribers can watch or listen at their convenience
Emerging technology with little competition
Can target and track niche markets
Provides “walk away” brand extension
Viral communications medium... Good content is shared freely
79. iPhone
Apple second largest mobile phone
company in the world
80% of iPhone owners watch video daily
iPhone owners watch video 4x more
often than other smart phone owners
96. Readability Test
More about style of graphics
Business of background to
foreground
Be sure to address type on pattern
issues
Use backgrounds or shadows/glows
98. Read Time
Being able to read the
graphics before they animate
off the screen
Balancing speed and style with
viewer comfort
108. Richard Harrington, PMP
RHED Pixel (www.rhedpixel.com)
Available for consultation
Feel free to grab a business card
Link on LinkedIn
Follow on Twitter
109. Richard Harrington, PMP
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
youtube.com/rhedpixeltv
RichardHarringtonBlog.com
linkedin.com/in/RichardHarrington
112. Podcasts Understanding
Adobe Photoshop
Video Made On a Mac
Photoshop for Video
Aperture 2 Quick Tip
Photoshop CS4 Sneak Peek
Final Cut Help
MacBreak Work
Producing Video Podcasts
114. Thank You for Coming
Tour the Facility & Take a look at Projects
Ask Questions of the RHED Pixel Team
Have Food & Drink
Network & Mingle
Grab a DVD
Enter the Raffle