This document summarizes the agenda and key topics for a marketing class. It includes: 1) The class will continue its discussion from last week on market planning and analysis, improving decision-making processes, and analyzing marketing channels. 2) Students will learn how to evaluate the fit between a manufacturer's and retailer's capabilities and their customers' needs in order to analyze distribution channels. 3) Other topics include conducting environmental scans, analyzing regulations, developing strategic planning documents like SWOT analyses, and discussing a case study on an electric vehicle company. 4) The professor announces special office hours to review wireless industry SWOT analyses with students.

1. Welcome to MKT 100-021Week 4 - Market analysis & planning Cont’D Anthony Francescucci Assistant Professor, Marketing Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off”

2. Agenda for Today 2

3. Module 2 Market Planning & Analysis Continued

4. Improving Decision & Implementation Processes 4

5. Improving Decision & Implementation Processes 5

6. Analyzing Channels 6

7. MKT100 Analyzing Channels 7

8. MKT100 Manufacturer’s CapabilitiesQuality-value offering Customer service Push-pull marketing Physical delivery Process improvement Retailer’s CapabilitiesQuality-value offering Customer service Merchandising Procurement Process improvement How Good is the Fit? Marketing Mix Fit Manufacturer’s Customers Where do they want to shop? Retailer’s Customers What do they want to buy? Served Market Fit Analyzing Channels 8

9. MKT100 Analyzing Channels 9

10. MKT100 Analyzing Channels 10

11. Competitive & channel analysis So Now What? 11

12. Competitive Analysis Table 12

13. Improving Decision & Implementation Processes 13

14. MKT100 Environment Scanning and Analysis 14

15. MKT100 Environment Scanning and Analysis 15

16. MKT100 Environment Scanning and Analysis 16

17. MKT100 Environment Scanning and Analysis 17

18. MKT100 Environment Scanning and Analysis 18

19. Improving Decision & Implementation Processes 19

20. MKT100 Market Law and Regulation 20

21. Improving Decision & Implementation Processes 21

22. Planning Documents and Processes They are prepared and used in sequence. 22

23. Planning Documents and Processes MKT100 23

24. Improving Decision & Implementation Processes 24

25. SWOT Analysis & Strategic Planning 25

26. SWOT Analysis 26

27. Controllable Uncontrollable SWOT Profile 27

28. IN DEVELOPING SWOT ANALYSIS 28

29. SWOT Analysis & Strategic Planning 29

30. SWOT Analysis & Strategic Planning 30

31. IN DEVELOPING SWOT ANALYSIS 31

32. SWOT Analysis & Strategic Planning 32

33. SWOT Analysis & Strategic Planning 33

34. SWOT Continued 34

35. SWOT example If you cannot state the implication for your decision/objective/ business, then it probably is not relevant in your analysis 35

36. Ben and Jerry’s Canadian SWOT 36

37. Now What? Now that we have identified our S.W.O.T. what do we do?

38. Prioritize for Goal & Strategy Development High Probability Low Impact High Impact Low Probability 38 1 2 4 3

39. World Electric VehicleCase 39

40. WEV Case - As the case indicates 40

41. World Electric Vehicle Strengths Weaknesses

42. World electric Vehicle Opportunities Threats

43. Wireless Articles Special Office Hours Monday February 7th, 2011 12:30pm – 2:30pm 43

44. Review of SWOT for Wireless Articles Holding special office hours Monday Feb 7th from 12:30pm – 2:30pm. To review your SWOT points from wireless industry articles You must come prepared with your own points to review/discuss. I will give you feedback You must email me letting me know if you are coming and at what time during the office hours If I don’t receive any emails in advance, I won’t wait around. 44

45. Assignment # 1 Due Tuesday March 1st, 2011 by 11:59pm 45 Posted to blackboard last week Completed Assignment must be posted to blackboard & Peer group evaluation completed online See course outline for late penalties

46. Preliminary details Must work in groups of 4 to 5 people (you select your own groups) Use discussion board if you are searching for a group or need people to join your group. Topic is on the internet-based video streaming industry SWOT analysis and recommendation on whether Bell should enter this market? More discussion next week. 46

47. Reminders for next week 47

48. Before you leave today Hand In: 48

49. See you next Week