1. Will My Forensic Program Survive? Building Program Capacity and Sustainability in Today’s Financial Environment.

2. Good Afternoon! Rebecca Gordon, Owner The Rebecca Gordon Group rebecca @rebeccagordon.org www.rebeccagordon.org

6. The Most Important Lesson In Fundraising

7. Look Through The Eyes of Your Audience donors, funders, prospects

9. We are NOT the Target Audience!

12. Source: Giving USA 2009

13. So What Happened in 2009? A third of nonprofits are down A third are up (stimulus funding) Foundation and individual giving is going to be down

16. First: What NOT To Do!! Spend less on fundraising Become pessimistic Apologize When you are asking

18. Cultivate, Cultivate, Cultivate….. pros·pect ) n. 1. Something expected; a possibility. 2. prospectsa. Chances. b. Financial expectations, especially of success. 3. a. A potential customer, client, or purchaser. b. A candidate deemed likely to succeed. 4. The direction in which an object, such as a building, faces; an outlook. 5. Something presented to the eye; a scene: a pleasant prospect. 6. The act of surveying or examining. 7. a. The location or probable location of a mineral deposit. b. An actual or probable mineral deposit. c. The mineral yield obtained by working an ore. v. pros·pect·ed , pros·pect·ing , pros·pects v.tr. To search for or explore (a region) for mineral deposits or oil. v.intr. To explore for mineral deposits or oil.

19. Building Relationships 80/20 Rule

35. Messenger Matters