1. Partnership Marketing, The New Age of Raising Money!

2. Rebecca Gordon, CFRE [email_address] www.rebeccagordon.org 573-338-3773 Twitter @rgordongor6

3. Welcome! Who Is Here?

5. Though many people are not aware of it, the nonprofit industry is an enormous contributor to the American economy. Nonprofits employ over 12.9 million individuals, roughly 10% of the country’s workforce and in 2009, charitable giving totaled over 303 billion dollars, 75% of those dollars come from individuals committed to building healthy individuals and strong communities.

6. Service: Contribution to the welfare of others. The act of serving or a helpful act. Source – Merriam-Webster dictionary

7. Development: The total process by which an organization increase public understanding of its mission and acquires financial support for its programs. - Source: AFP Fundraising Dictionary

8. “ Feeling good is what nonprofits sell.” Seth Godin, Author

9. Man is a goal seeking animal. His life only has meaning if he is reaching out and striving for his goals. - Aristotle

10. Goals

13. Source: Giving USA 2009

14. So What Happened in 2009 and 2010? A third of nonprofits are down A third are up (stimulus funding) Foundation and individual giving is was down

15. The Future of Giving

17. Building Relationships 80/20 Rule

19. Cause Marketing Cause Marketing is a collaboration between corporate and nonprofit causes that ultimately engages company stakeholders from employees to suppliers, to retailers, eventually reaching consumers. Cause Marketing for Nonprofits – Jocelyne Daw

21. What Do These Partnerships Have in Common? The “B” Word

25. Top of Mind Awareness – Created and Reinforced by Brand First position is important because the business that is in the first position is 2X more profitable than the business in 2 nd position and 4X more profitable than the business in 3 rd position. Mark Dahl Accountable Marketing Research Group

28. Other successful brands

35. Movement of Constituents Customers Trades, Suppliers Shareholders Employees

37. Hierarchy of Cause-Marketing Initiatives Programs: Promotional Events, Programs, Social Marketing Promotions: Issue Promotions Products: Product Sales, Purchase Plus, Licensed Products

41. Rebecca Gordon, CFRE [email_address] www.rebeccagordon.org 573-338-3773 Questions???? Twitter @rgordongor6