The document outlines a 4 P's marketing strategy for a new product introduction: 1) For the product, the strategy is to keep it unchanged in the first phase, conduct further R&D in the second phase, and introduce an advanced configuration in a new version in the third phase. 2) For price, the strategy is to start with a high price to recover investment, reduce prices in the second phase, and adequately adjust the price in the third phase. 3) For promotion, the strategy is to start with viral marketing, move to classical advertising in the second phase, and do product placements in major movies in the third phase. 4) For place, the strategy is to introduce the product through the