This presentation outlines how federations in the European policy arena can effectively use online video as a new part of their communications toolkit.

1. How EU Federations use online videos Brussels, 29 September 2010

3. EurActiv target Target audience

4. Shaping the debate EurActiv’s role along the policy process

5. Crosslingual Network

6. T op source for policy analysis EurActiv is the most trusted online source for Policy Analysis in the European Parliament Source: Edelman Capital Staffers Index, November 2009 US UK European Parliament France Germany Washington Post 17% BBC/BBC NEWS 19% EurActiv 11% Le Monde 18% Bundestag Site 19% New York Times 13% Guardian 13% Blogs 7% Figaro 15% Newspapers 18% Congressional Research Service 13% House of Commons library 9% BBC/BBC NEWS 4% Liberation 10% News Ticker 15%

8. Source: GALLUP EurActiv Readership survey, 2010, 1,950 respondents Which social media do you want EurActiv to integrate with?

9. Video engages receivers in new ways Source: Pew Internet & American Life Project Tracking survey, Feb-Mar 2007 How do you consume online videos?

10. Video now is relevant communications tool Which interactive channels are relevant for PR? Source: European Communication Monitor, 2010, 1,955 professionals from 46 European countries

11. Half EU Actors don’t know / have no plan Source: GALLUP EurActiv Readership survey, 2010, 1,950 respondents How do you use online videos in your organisation's communication strategy?

17. Event video: sample .

21. Policy video: sample .