Social Networks And The Eight Levels Of User Engagement

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Cassandra Phillipps

SWAT Summit Keynote Presentation by David Smith

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Social Networks and the Eight Levels of User Engagement

What is Engagement? ,[object Object],[object Object]

Proposed Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is this model relevant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vehicle Distribution Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vehicle Exposure (Content Exposure) Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Exposure Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Attentiveness Exposure Engagement ,[object Object],[object Object],[object Object]

Advertising Communication Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Persuasion Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Response Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales Response Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]

The 8 In Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks! David L Smith CEO Mediasmith [email_address]

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Social Networks And The Eight Levels Of User Engagement

1. Social Networks and the Eight Levels of User Engagement

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17. Thanks! David L Smith CEO Mediasmith [email_address]