The document summarizes trends in social gaming apps on Facebook from October 2008. It notes that Pet Society and Elven Blood saw major growth that month while other apps declined. Overall, the top 25 apps had over 145 monthly active users. It recommends app developers focus on better production quality, user engagement over time, and adding new incentivized content regularly to keep players interested as everything can get boring over time.

1. The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen

2. Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008

3. Biggest Losers

6. What should I be thinking about?

9. Q&A