2. What Makes Me “Me”?

9. The Web Identity activity profile social graph reputation authentication content

10. The Old World Social Networks Social Sites

12. The New World Open Identity

14. The Goal?

15. Make Life Simpler

16. Tapping Into Identity Standards

17. The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…

18. Why This Matters to You

20. User Acquisition Lower the barrier to entry

21. Retention You become both complementary and indispensable

23. Monetization Gain valuable insights into your user base by allowing them to easily plug in

24. Why This Matters

25. The Platforms…

26. Social Platforms Your Site

27. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC

28. Social Windows

29. The Other Platform…

30. the web!

31. Microformats

32. Microformats

33. Microformats

34. Microformats hCal hCard XFN hReview And more!

35. Closing Thoughts

37. Questions?

38. Contact: Max Engel: mengel@myspace.com