1. Case Study: The Nielsen Company
Challenge
Conceive and develop a next-generation, Web 2.0
platform which allows consumers to become a collective
voice of change by sharing their opinions and media
consumption habits about entertainment with not just
millions of other consumers, but with Nielsen, the world’s
leading provider of marketing information, audience
measurement, and business media products and services.
Solution
Hey! Nielsen launched in Beta in the Fall of 2007.
Combining social networking, a proprietary ‘opinion
engine’ and a buzz tracker, Hey! Nielsen provides real-
time metrics on not just what is popular in entertainment,
but also why, while giving consumers a voice they have
never had and helping Nielsen re-invent the ways they
conduct audience measurement.
