SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Downloaden Sie, um offline zu lesen
ATTRACTIONS

PREPARED BY: MA'AM
L








where the main purpose is sightseeing
A
permanent
established
excursion
destination
Primary purpose is to allow access for
entertainment, interest or education
Must be open to the public without prior booking
Capable of attracting day visitors or tourists as
well as the local residents
Acc to PEARCE (1991)
“a tourist attraction is a named site with
specific human or natural feature which is
the focus of visitor and management
attention”
Acc to SWARBROOKE (2002)
“attractions are generally single units based on
a single key feature... destination are larger
areas that include a number of individual
attractions”
CLASSIFICATION
OF
ATTRACTIONS
TYPE










Historical house
Museums and galleries
Wildlife attractions
Castles
Gardens
Steam railways
Visitor centers
Country parks
Leisure parks
PHYSICAL ENVIRONMENT





Natural environment
Built made and adapted but not originally
designed for visitor purposes
Built environment and designed for visitor
purpose
OWNERSHIP




Attraction are owned and managed by a range of
organizations, trusts and individuals, working in
the public, private and not-for profit sectors.
A high level of state involvement in attraction
funding is evident across Europe and in other
parts of the world like Canada and Singapore.
PERCEPTION


Some visitors may perceive an attraction as an
atttraction but others may not.

Acc to MILLAR (1999)
-what undeniably turns a tract of land, monument,
park, historic house or coastline into a heritage
attraction is often the attitude of the public-
ADMISSION POLICY




Attractions operated by membership subscription
organizations allow members in for no charge.
Other attractions operate friends' schemes, which
allow subscribers free entry. Voluntary donations
are requested in other attractions.
APPEAL




The market appeal of attractions can be viewed
at a geographic level, where attractions might
appeal: just to local market, regionally, nationally
or internationally.
Certain attractions may only appeal to niche
markets, or particular market segments
SIZE AND CAPACITY




Attractions vary in land coverage, with some
housed in tiny buildings and others covering
several hectares.
Understanding the capacity of sites is important in
terms of management and marketing, as well as
protection of the resource base, which may be
damaged as a result of poor visitor management.






ENVIRONMENTAL – physical space and no.
of people in a particular space
ECOLOGICAL – threshold measure, which if
exceeded will lead to actual damage of habitat
PERCEPTUAL – level of crowding that a
tourist is willing to tolerate before deciding to go
elsewhere.
COMPOSITION




Many attractions are nodal in character, located at
or around a specific point or feature
Events may also be nodal, fixed in one venue, or
may occur at a variety of locations as part of a
festival.
DEGREE OF PERFORMANCE




In case of events and festivals, a short duration is
expected and temporary sites, buildings or a
mobile infrastucture are often used.
Sporadic non-permanent natural events, which are
neither designed nor staged for visitors can also
attract substantial visitor interest.
INFLUENCES
DETERMINING
THE SUCCESS OF
VISITOR
ATTRACTIONS









Professional management skills and the
operator's available resources
Type of attraction or product offering
Market demand for the product
Ease of access from major routes and centers of
tourist and resident populations
Appropriate hours of opening
Value for money








Provision and quality of on-site amenities –
parking, visitor centers, signs and labels, shops,
guides, refreshments, toilets, litter bins, seating
and disabled provision
Proximity to and quality of near-site amenities,
such as signposting, local accommodation, local
services and other attractions
Quality of service, including staff appearance,
attitude, behavior and competence
The mood, expectation, behavior and attitude of
visitors
THEMES AND
ISSUES IN THE
MANAGEMENT OF
VISITOR
ATTRACTIONS
DEMAND FACTORS:
- desirability of visiting
- repeat visiting
- created interests
- individual preference
- popularity of attraction type
- cultural capital attained by visiting

SUPPLY FACTORS
- opening times
- number of attractions open
- geographical location
- competing attractions
- costs and prices
- marketing of attraction

ENVIRONMENTAL
FACTORS:
- weather at time of visit
- distance to travel
- setting of attraction
PERSONAL FACTORS:
- time available
- visiting companions
- health
- mobility
- pleasure derived
experience
- knowledge
perception

SITE-SPECIFIC FACTORS
- physical availability of
visitor services
- quality of visitor services
- visitor welcome
- staff attitude
- events
- ambiance
- information
-crowding levels

EXTERNAL FACTORS:
- public sector tourism support and development
- place marketing and regional marketing
- visitor infrastructure in area
- roads and signages
Management planning

Environmental impacts

Seasonality

Visitor numbers

Attractions and destination
planning

Diversification

Renewal and innovation

Harnessing economic impacts

FUTURE OF
VISITOR
ATTRACTIONS
Management: revenue
generation

Marketing

Product development: creating
world class destinations

Interpretation and
communication

MOVING
TOWARDS
TECHNOLOGYBASED ELEMENTS
OF ATTRACTIONS
Creating a unique product

Enhancing the visitor experience

Competition

Managing visitors

Systems management


Weitere ähnliche Inhalte

Was ist angesagt?

Historical development of Tour Guiding
Historical development of Tour Guiding Historical development of Tour Guiding
Historical development of Tour Guiding Monte Christo
 
Variables of tourism and hospitality
Variables of tourism and hospitalityVariables of tourism and hospitality
Variables of tourism and hospitalityVyncentMaferdFundale1
 
Meaning and Importance of Tourism
Meaning and Importance of TourismMeaning and Importance of Tourism
Meaning and Importance of TourismAngela Francisco
 
Tourism and Culture
Tourism and CultureTourism and Culture
Tourism and CultureUnica Hija
 
Tourism and Hospitality Marketing
Tourism and Hospitality  MarketingTourism and Hospitality  Marketing
Tourism and Hospitality Marketingsushmasahupgdthm
 
Classification of Tourists
Classification of TouristsClassification of Tourists
Classification of TouristsAltin Baku
 
Tourism ( Importance of Tourism )
Tourism ( Importance of Tourism )Tourism ( Importance of Tourism )
Tourism ( Importance of Tourism )Mike Joseph
 
PHILIPPINE tourism
PHILIPPINE tourismPHILIPPINE tourism
PHILIPPINE tourismvery maldita
 
Introduction to Tourism Impacts
Introduction to Tourism ImpactsIntroduction to Tourism Impacts
Introduction to Tourism ImpactsCris dela Peña
 
THC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docx
THC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docxTHC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docx
THC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docxRoyCabarles3
 
tourism product development
tourism product developmenttourism product development
tourism product developmentMd Ikbal Hussain
 

Was ist angesagt? (20)

Historical development of Tour Guiding
Historical development of Tour Guiding Historical development of Tour Guiding
Historical development of Tour Guiding
 
Variables of tourism and hospitality
Variables of tourism and hospitalityVariables of tourism and hospitality
Variables of tourism and hospitality
 
Meaning and Importance of Tourism
Meaning and Importance of TourismMeaning and Importance of Tourism
Meaning and Importance of Tourism
 
Tourism and Culture
Tourism and CultureTourism and Culture
Tourism and Culture
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
Tourism and Hospitality Marketing
Tourism and Hospitality  MarketingTourism and Hospitality  Marketing
Tourism and Hospitality Marketing
 
Classification of Tourists
Classification of TouristsClassification of Tourists
Classification of Tourists
 
Trends and Issues in Tourism and Hospitality
Trends and Issues in Tourism and HospitalityTrends and Issues in Tourism and Hospitality
Trends and Issues in Tourism and Hospitality
 
ITFT-Types of Tourist
ITFT-Types of TouristITFT-Types of Tourist
ITFT-Types of Tourist
 
Tourism ( Importance of Tourism )
Tourism ( Importance of Tourism )Tourism ( Importance of Tourism )
Tourism ( Importance of Tourism )
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
Tourism Impact Assessment
Tourism Impact Assessment Tourism Impact Assessment
Tourism Impact Assessment
 
Tour 1 midterm lesson
Tour 1 midterm lessonTour 1 midterm lesson
Tour 1 midterm lesson
 
The Sociology of Tourism
The Sociology of TourismThe Sociology of Tourism
The Sociology of Tourism
 
PHILIPPINE tourism
PHILIPPINE tourismPHILIPPINE tourism
PHILIPPINE tourism
 
Introduction to Tourism Impacts
Introduction to Tourism ImpactsIntroduction to Tourism Impacts
Introduction to Tourism Impacts
 
THC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docx
THC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docxTHC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docx
THC101 MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY SYLLABUS.docx
 
Tourist attractions.pptx
Tourist attractions.pptxTourist attractions.pptx
Tourist attractions.pptx
 
Tourism product
Tourism productTourism product
Tourism product
 
tourism product development
tourism product developmenttourism product development
tourism product development
 

Ähnlich wie Attractions

Visitor attractions in Caribbean Tourism
Visitor attractions in Caribbean Tourism Visitor attractions in Caribbean Tourism
Visitor attractions in Caribbean Tourism Jody Titus
 
Chapter 1 Tourist Destination Development (Destination Management)
Chapter 1 Tourist Destination Development (Destination Management)Chapter 1 Tourist Destination Development (Destination Management)
Chapter 1 Tourist Destination Development (Destination Management)Md Shaifullar Rabbi
 
planning natural, historic and cultural attractions
planning natural, historic and cultural attractionsplanning natural, historic and cultural attractions
planning natural, historic and cultural attractionsarq0407 Quinones
 
4 4-11 nrg gsc presentation
4 4-11 nrg gsc presentation4 4-11 nrg gsc presentation
4 4-11 nrg gsc presentationDoug Arbogast
 
Topic 2. Tourism attractions & Product.pptx
Topic 2. Tourism attractions & Product.pptxTopic 2. Tourism attractions & Product.pptx
Topic 2. Tourism attractions & Product.pptxVanesa Tosha
 
Unit 2: Responsible Tourism Product Development
Unit 2: Responsible Tourism Product DevelopmentUnit 2: Responsible Tourism Product Development
Unit 2: Responsible Tourism Product Developmentduanesrt
 
The southern gulf islands destination
The southern gulf islands destinationThe southern gulf islands destination
The southern gulf islands destinationBrian White
 
Chapter 5 tour operator, tour markets and tour destination
Chapter 5 tour operator, tour markets and tour destinationChapter 5 tour operator, tour markets and tour destination
Chapter 5 tour operator, tour markets and tour destinationsyetepie Dynis
 
Managing the Maturity of Tourism Destinations: the Challenge of Governance an...
Managing the Maturity of Tourism Destinations: the Challenge of Governance an...Managing the Maturity of Tourism Destinations: the Challenge of Governance an...
Managing the Maturity of Tourism Destinations: the Challenge of Governance an...FEST
 

Ähnlich wie Attractions (20)

Unit 5 visitor attractions
Unit 5 visitor attractionsUnit 5 visitor attractions
Unit 5 visitor attractions
 
attractions
attractionsattractions
attractions
 
Visitor attractions in Caribbean Tourism
Visitor attractions in Caribbean Tourism Visitor attractions in Caribbean Tourism
Visitor attractions in Caribbean Tourism
 
Unit 1 pg
Unit 1 pgUnit 1 pg
Unit 1 pg
 
Chapter 1 Tourist Destination Development (Destination Management)
Chapter 1 Tourist Destination Development (Destination Management)Chapter 1 Tourist Destination Development (Destination Management)
Chapter 1 Tourist Destination Development (Destination Management)
 
Tourism Products.pptx
Tourism Products.pptxTourism Products.pptx
Tourism Products.pptx
 
planning natural, historic and cultural attractions
planning natural, historic and cultural attractionsplanning natural, historic and cultural attractions
planning natural, historic and cultural attractions
 
Destination
DestinationDestination
Destination
 
Tourism products
Tourism productsTourism products
Tourism products
 
Tourism introduction
Tourism introductionTourism introduction
Tourism introduction
 
Tourism product (1)
Tourism product (1)Tourism product (1)
Tourism product (1)
 
4 4-11 nrg gsc presentation
4 4-11 nrg gsc presentation4 4-11 nrg gsc presentation
4 4-11 nrg gsc presentation
 
Topic 2. Tourism attractions & Product.pptx
Topic 2. Tourism attractions & Product.pptxTopic 2. Tourism attractions & Product.pptx
Topic 2. Tourism attractions & Product.pptx
 
Unit 2: Responsible Tourism Product Development
Unit 2: Responsible Tourism Product DevelopmentUnit 2: Responsible Tourism Product Development
Unit 2: Responsible Tourism Product Development
 
Tourism
TourismTourism
Tourism
 
Tourism
TourismTourism
Tourism
 
Tourism
TourismTourism
Tourism
 
The southern gulf islands destination
The southern gulf islands destinationThe southern gulf islands destination
The southern gulf islands destination
 
Chapter 5 tour operator, tour markets and tour destination
Chapter 5 tour operator, tour markets and tour destinationChapter 5 tour operator, tour markets and tour destination
Chapter 5 tour operator, tour markets and tour destination
 
Managing the Maturity of Tourism Destinations: the Challenge of Governance an...
Managing the Maturity of Tourism Destinations: the Challenge of Governance an...Managing the Maturity of Tourism Destinations: the Challenge of Governance an...
Managing the Maturity of Tourism Destinations: the Challenge of Governance an...
 

Mehr von Reymarie Oohlala (20)

Destinations 3
Destinations 3Destinations 3
Destinations 3
 
Intermediaries
IntermediariesIntermediaries
Intermediaries
 
Intermediaries
IntermediariesIntermediaries
Intermediaries
 
Destinations 3
Destinations 3Destinations 3
Destinations 3
 
Ecotourism and other related tourism forms
Ecotourism and other related tourism formsEcotourism and other related tourism forms
Ecotourism and other related tourism forms
 
Lodging and accommodation part 2
Lodging and accommodation part 2Lodging and accommodation part 2
Lodging and accommodation part 2
 
Lodging and accommodation part 1
Lodging and accommodation part 1Lodging and accommodation part 1
Lodging and accommodation part 1
 
Sustainable tourism
Sustainable tourismSustainable tourism
Sustainable tourism
 
Tsm planning
Tsm planningTsm planning
Tsm planning
 
Transpo2
Transpo2Transpo2
Transpo2
 
Transpo1
Transpo1Transpo1
Transpo1
 
Growth and development of the accommodation business
Growth and development of the accommodation businessGrowth and development of the accommodation business
Growth and development of the accommodation business
 
Tsm organizations
Tsm organizationsTsm organizations
Tsm organizations
 
Intro to ecotourism
Intro to ecotourismIntro to ecotourism
Intro to ecotourism
 
N ational tourism development plan
N ational tourism development planN ational tourism development plan
N ational tourism development plan
 
Current events
Current eventsCurrent events
Current events
 
Overview of tourism impacts
Overview of tourism impactsOverview of tourism impacts
Overview of tourism impacts
 
Dot tourism plan3
Dot tourism plan3Dot tourism plan3
Dot tourism plan3
 
Chap6 (tourism act of 2009)
Chap6 (tourism act of 2009)Chap6 (tourism act of 2009)
Chap6 (tourism act of 2009)
 
Chap7 (master plan)
Chap7 (master plan)Chap7 (master plan)
Chap7 (master plan)
 

Kürzlich hochgeladen

The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsseijibrown2
 
What Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak AdventureWhat Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak AdventureDelphi Watersports
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016seijibrown2
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communicationsseijibrown2
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentencyseijibrown2
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfseijibrown2
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, MaineVisit Portland
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificateseijibrown2
 
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On MauiExploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On MauiMakena Coast Charters
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japanseijibrown2
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaKona Ocean Adventures
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfseijibrown2
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptxkittustudy7
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classseijibrown2
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxChung Yen Chang
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolApostolos Syropoulos
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTime for Sicily
 

Kürzlich hochgeladen (17)

The West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international studentsThe West Coast Trail Presentation for SAIT international students
The West Coast Trail Presentation for SAIT international students
 
What Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak AdventureWhat Are The Best Locations In Aruba For A Thrilling Kayak Adventure
What Are The Best Locations In Aruba For A Thrilling Kayak Adventure
 
pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016pics from luxembourg exchange program 2016
pics from luxembourg exchange program 2016
 
My presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural CommunicationsMy presentation on vietnam for Intercultural Communications
My presentation on vietnam for Intercultural Communications
 
Reflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global CompentencyReflective Essay.pdf for Global Compentency
Reflective Essay.pdf for Global Compentency
 
Culture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdfCulture and Identity through English as a Lingua Franca (1).pdf
Culture and Identity through English as a Lingua Franca (1).pdf
 
2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine2024 Annual Meeting: Visit Portland, Maine
2024 Annual Meeting: Visit Portland, Maine
 
Reflective Essay for global competency certificate
Reflective Essay for global competency certificateReflective Essay for global competency certificate
Reflective Essay for global competency certificate
 
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On MauiExploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
Exploring Uncharted Waters Your Guide To Private Sunset Cruise On Maui
 
Nanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern JapanNanbokucho-period, Historical Origins of Modern Japan
Nanbokucho-period, Historical Origins of Modern Japan
 
How To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In KonaHow To Prepare For An Unforgettable Blackwater Dive In Kona
How To Prepare For An Unforgettable Blackwater Dive In Kona
 
Culture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdfCulture and Identity through English as a Lingua Franca.pdf
Culture and Identity through English as a Lingua Franca.pdf
 
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptxTOURIST & ITS TYPE &MOTIVETIONAL  FACTORS & BEHAVIOR .pptx
TOURIST & ITS TYPE &MOTIVETIONAL FACTORS & BEHAVIOR .pptx
 
Vietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications classVietnam presentation for intercultural communications class
Vietnam presentation for intercultural communications class
 
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsxDa Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
Da Nang Tourist Attractions, VN (越南 峴港旅遊景點).ppsx
 
A Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of schoolA Presentation of Braga. It was made by students of school
A Presentation of Braga. It was made by students of school
 
Traveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and ConvenienceTraveling by Train in Sicily: A New Era of Comfort and Convenience
Traveling by Train in Sicily: A New Era of Comfort and Convenience
 

Attractions

  • 2.      where the main purpose is sightseeing A permanent established excursion destination Primary purpose is to allow access for entertainment, interest or education Must be open to the public without prior booking Capable of attracting day visitors or tourists as well as the local residents
  • 3. Acc to PEARCE (1991) “a tourist attraction is a named site with specific human or natural feature which is the focus of visitor and management attention” Acc to SWARBROOKE (2002) “attractions are generally single units based on a single key feature... destination are larger areas that include a number of individual attractions”
  • 5. TYPE          Historical house Museums and galleries Wildlife attractions Castles Gardens Steam railways Visitor centers Country parks Leisure parks
  • 6. PHYSICAL ENVIRONMENT    Natural environment Built made and adapted but not originally designed for visitor purposes Built environment and designed for visitor purpose
  • 7. OWNERSHIP   Attraction are owned and managed by a range of organizations, trusts and individuals, working in the public, private and not-for profit sectors. A high level of state involvement in attraction funding is evident across Europe and in other parts of the world like Canada and Singapore.
  • 8. PERCEPTION  Some visitors may perceive an attraction as an atttraction but others may not. Acc to MILLAR (1999) -what undeniably turns a tract of land, monument, park, historic house or coastline into a heritage attraction is often the attitude of the public-
  • 9. ADMISSION POLICY   Attractions operated by membership subscription organizations allow members in for no charge. Other attractions operate friends' schemes, which allow subscribers free entry. Voluntary donations are requested in other attractions.
  • 10. APPEAL   The market appeal of attractions can be viewed at a geographic level, where attractions might appeal: just to local market, regionally, nationally or internationally. Certain attractions may only appeal to niche markets, or particular market segments
  • 11. SIZE AND CAPACITY   Attractions vary in land coverage, with some housed in tiny buildings and others covering several hectares. Understanding the capacity of sites is important in terms of management and marketing, as well as protection of the resource base, which may be damaged as a result of poor visitor management.
  • 12.    ENVIRONMENTAL – physical space and no. of people in a particular space ECOLOGICAL – threshold measure, which if exceeded will lead to actual damage of habitat PERCEPTUAL – level of crowding that a tourist is willing to tolerate before deciding to go elsewhere.
  • 13. COMPOSITION   Many attractions are nodal in character, located at or around a specific point or feature Events may also be nodal, fixed in one venue, or may occur at a variety of locations as part of a festival.
  • 14. DEGREE OF PERFORMANCE   In case of events and festivals, a short duration is expected and temporary sites, buildings or a mobile infrastucture are often used. Sporadic non-permanent natural events, which are neither designed nor staged for visitors can also attract substantial visitor interest.
  • 16.       Professional management skills and the operator's available resources Type of attraction or product offering Market demand for the product Ease of access from major routes and centers of tourist and resident populations Appropriate hours of opening Value for money
  • 17.     Provision and quality of on-site amenities – parking, visitor centers, signs and labels, shops, guides, refreshments, toilets, litter bins, seating and disabled provision Proximity to and quality of near-site amenities, such as signposting, local accommodation, local services and other attractions Quality of service, including staff appearance, attitude, behavior and competence The mood, expectation, behavior and attitude of visitors
  • 18. THEMES AND ISSUES IN THE MANAGEMENT OF VISITOR ATTRACTIONS
  • 19. DEMAND FACTORS: - desirability of visiting - repeat visiting - created interests - individual preference - popularity of attraction type - cultural capital attained by visiting SUPPLY FACTORS - opening times - number of attractions open - geographical location - competing attractions - costs and prices - marketing of attraction ENVIRONMENTAL FACTORS: - weather at time of visit - distance to travel - setting of attraction
  • 20. PERSONAL FACTORS: - time available - visiting companions - health - mobility - pleasure derived experience - knowledge perception SITE-SPECIFIC FACTORS - physical availability of visitor services - quality of visitor services - visitor welcome - staff attitude - events - ambiance - information -crowding levels EXTERNAL FACTORS: - public sector tourism support and development - place marketing and regional marketing - visitor infrastructure in area - roads and signages
  • 21. Management planning  Environmental impacts  Seasonality  Visitor numbers  Attractions and destination planning  Diversification  Renewal and innovation  Harnessing economic impacts 
  • 23. Management: revenue generation  Marketing  Product development: creating world class destinations  Interpretation and communication 
  • 25. Creating a unique product  Enhancing the visitor experience  Competition  Managing visitors  Systems management 