This document summarizes a presentation on internal branding for higher education institutions. It discusses how internal branding aligns an organization's culture with its external reputation. Internal branding engages internal stakeholders in brand development and allows the institution to move beyond traditional branding approaches to an embedded cultural approach. The role of communications and marketing professionals is to help higher education institutions honor their traditions, create value, and position themselves through connecting stakeholders and guiding behavior in line with the institution's mission and strategic plan.
Higher Ed Symposium Marketing Internal Branding Role
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3. “Almost all the growth that’s available to you exists when you aren’t like most people and when you work hard to appeal to folks who aren’t most people.” Seth Godin, Tribes
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