Presentation I did at State of Design festival in Melbourne. Covered online delivery of services, mashups, mobile and apps, open innovation, social

1. Online Innovation
to grow your
business

2. Outline
• Intro
• A mashup world
• Mobile
• Social
• Open
• Culture
2 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

3. What I do?
3 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

4. Mashup to get ideas and grow revenue
4 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

5. 5 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

6. Little Guys doing it well
6 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

7. The game changer
7 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

8. How there is an app for that?
8 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

9. Getting Social
9 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

10. Social Saving
10 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

11. That uses Social
11 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

12. Social Financial Advice from Amateurs?
12 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

13. Open - TShirt Designers and customers
13 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

14. Open - The smart guys are outside
14 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

15. Open - The smart guys are outside
15 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

16. Open - I mean really smart
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17. 20th Century Style
17 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

18. The map of the internet … a self organising
system
18 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

19. Why is it so hard for corporates?
• Openness, self organisation and self governance is an alien
culture:
• Who owns it?
• Who is in control?
• What are the deliverables?
• How much will we make?
• What happens if someone says something bad/wrong etc?
• Who does …… ?
• Who approves?
19 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

20. So what are the rules?
• Mashup the invented wheels
• Porous Design
• Think networked design
• Maximise the adaptations and iterations
• Start Somewhere and experiment
• Let it emerge
20 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

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