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OVERVIEW

              Changing today's consumption patterns
              -for tomorrow's human development



World consumption has expanded at an                 spicuous display to meeting basic needs-
unprecedented pace over the 20th century,            today's problems of consumption and            Trend is not
with private and public consumption                  human development will worsen.
                                                                                                    destiny-change is
expenditures reaching $24 trillion in 1998,               But trend is not destiny, and none of
twice the level of 1975 and six times that of        these outcomes is inevitable. Change is        possible
1950. In 1900 real consumption expendi-              needed-and change is possible.
ture was barely $1.5 trillion.                            In short, consumption must be shared,
     The benefits of this consumption have           strengthening, socially responsible and
spread far and wide. More people are better          sustainable.
fed and housed than ever before. Living               • Shared. Ensuring basic needs for all.
standards have risen to enable hundreds of            • Strengthening. Building human capabili-
millions to enjoy housing with hot water and         ties.
cold, warmth and electricity, transport to and        • Socially responsible. So the consumption
from work-with time for leisure and sports,          of some does not compromise the well-
vacations and other activities beyond any-           being of others.
thing imagined at the start of this century.          • Sustainable. Without mortgaging the
     How do these achievements relate to             choices of future generations.
human development? Consumption is                         Human life is ultimately nourished and
clearly an essential means, but the links are        sustained by consumption. Abundance of
not automatic. Consumption clearly con-              consumption is no crime. It has, in fact,
tributes to human development when it                been the life blood of much human
enlarges the capabilities and enriches the           advance. The real issue is not consumption
lives of people without adversely affecting          itself but its patterns and effects.
the well-being of others. It clearly con-            Consumption patterns today must be
tributes when it is as fair to future genera-        changed to advance human development
tions as it is to the present ones. And it clearly   tomorrow. Consumer choices must be
contributes when it encourages lively, cre-           turned into a reality for all. Human devel-
 ative individuals and communities.                   opment paradigms, which aim at enlarging
     But the links are often broken, and when         all human choices, must aim at extending
 they are, consumption patterns and trends            and improving consumer choices too, but in
 are inimical to human development. Today's           ways that promote human life. This is the
 consumption is undermining the environ-              theme of this report.
 mental resource base. It is exacerbating
 inequalities. And the dynamics of the con-
 sumption-poverty-inequality-environment             The 20th century's growth in
 nexus are accelerating. If the trends continue      consumption, unprecedented in its
 without change-not redistributing from              scale and diversity, has been badly
 high-income to low-income consumers, not            distributed, leaving a backlog of
 shifting from polluting to cleaner goods and        shortfalls and gaping inequalities.
 production technologies, not promoting
 goods that empower poor producers, not              Consumption per capita has increased
 shifting priority from consumption for con-         steadily in industrial countries (about 2.3%


OVEI{VIEW
annually) over the past 25 years, spectacu-       poverty in industrial countries-a multi-
                       larly in East Asia (6.1 %) and at a rising rate   dimensional measure of human deprivation,
                       in South Asia (2.0%). Yet these developing        on the same lines as the human poverty
                       regions are far from catching up to levels of     index presented in Human Development
                       industrial countries, and consumption             Report 1997 for developing countries but
                       growth has been slow or stagnant in others.       more appropriate to the social and economic
                       The average African household today con-          conditions of the industrial countries.
                       sumes 20% less than it did 25 years ago.              The new human poverty index (HPI-2)
                            The poorest 20% of the world's people        shows that some 7-17% of the population in
                       and more have been left out of the con-           industrial countries is poor. These levels of
                       sumption explosion. Well over a billion peo-      deprivation have little to do with the average
                       ple are deprived of basic consumption             income of the country. Sweden has the least
The new human          needs. Of the 4.4 billion people in develop-      poverty (7%), though ranked only thirteenth
                       ing countries, nearly three-fifths lack basic     in average income. The United States, with
poverty index          sanitation. Almost a third have no access to      the highest average income of the countries
(HPI-2) shows that     clean water. A quarter do not have adequate       ranked, has the highest population share
some 7-17 % of the     housing. A fifth have no access to modern         experiencing human poverty. And countries
                       health services. A fifth of children do not       with similar per capita incomes have very dif-
population in          attend school to grade 5. About a fifth do        ferent levels of human poverty. The
industrial countries   not have enough dietary energy and pro-           Netherlands and the United Kingdom, for
is poor                tein. Micronutrient deficiencies are even         example, have HPI-2 values of 8% and 15%,
                       more widespread. Worldwide, 2 billion peo-        despite similar income levels.
                       ple are anaemic, including 55 million in              HPI-2 shows conclusively that under-
                       industrial countries. In developing coun-         consumption and human deprivation are
                       tries only a privileged minority has motor-       not just the lot of poor people in the devel-
                       ized transport, telecommunications and            oping world. More than 100 million people
                       modern energy.                                    in rich nations suffer a similar fate. Nearly
                            Inequalities in consumption are stark.       200 million people are not expected to sur-
                       Globally, the 20% of the world's people in        vive to age 60. More than 100 million are
                       the highest-income countries account for          homeless. And at least 37 million are with-
                       86% of total private consumption expendi-         out jobs, often experiencing a state of social
                       tures-the poorest 20% a minuscule 1.3%.           exclusion. Many conclusions about depri-
                       More specifically, the richest fifth:             vation apply to them with equal force.
                        • Consume 45% of all meat and fish, the
                       poorest fifth 5%.
                        • Consume 58% of total energy, the poor-         Ever-expanding consumption puts
                       est fifth less than 4%.                           strains on the environment-emissions
                        • Have 74% of all telephone lines, the           and wastes that pollute the earth and
                       poorest fifth 1.5%.                               destroy ecosystems, and growing
                        • Consume 84% of all paper, the poorest          depletion and degradation of renewable
                       fifth 1.1%.                                       resources that undermines livelihoods.
                        • Own 87% of the world's vehicle fleet,
                       the poorest fifth less than 1%.                   Runaway growth in consumption in the past
                            How rewarding is today's pattern of          50 years is putting strains on the environ-
                       consumption in terms of human satisfac-           ment never before seen.
                       tion? The percentage of Americans calling         • The burning of fossil fuels has almost
                       themselves happy peaked in 1957-even              quintupled since 1950.
                       though consumption has more than dou-             • The consumption of fresh water has
                       bled in the meantime.                             almost doubled since 1960.
                            Despite high consumption, poverty and        • The marine catch has increased fourfold.
                       deprivation are found in all industrial coun-     • Wood consumption, both for industry
                       tries and in some they are growing. This          and for household fuel, is now 40% higher
                       year's Report presents a new index of             than it was 25 years ago.


2                                                                                I IUlV1AN DEVELOPMENT REPORT J998
Rapid consumption growth for some, stagnation for others, inequality for all-with mounting
environmental costs

 Consumption is distributed inequitably
 Shares of world consumption, 1995                                                                          Relative growth-
                                                                                                            income, population
                                                                                                t           and consumption
                                                                                               20%
                                                                                               share        Percentage Increase, 1975-95


                                                                                                +
              ..
                                                                                               I
                   tt                                                                                               Cars in East Asia
         ,.             .
              -    I',


 •




                                                                                               60%
                                                                                               share



                                                                                                                    Telephones in Arab States




 ..  ~
                                                                                      I
                                                                                                T
                                                                                               20%
                                                                                               share

                                                                                                t
                                                                                                                     Electricity in South Asia
                                                                                                                     McDonald's restaurants
                                                                                                                     in Arab States (1991-96)

                                                                                                                     Televisions in Latin America
                                                                                      C
                                                                                      erea/s                         Radios in Africa



                                                                                                       ,I            Cable TV in China
Source: World Bank 1997d; ITU 1997b; UN 1996c and 1997b;                                                             (1990-95)
FAO 1997a and 1998; UNESCO 1997d.



                                                                                                                     World GDP
                                                                                                                     World population
                                                                                                                     Food in Africa
                                                           1975




                                                                                                                   22.7


Per capita CO 2 emissions, 1995
Metric tons yearly


USA

Canada
                                                                                                                          Industrial countries
Germany                     10.3

Japan                        .,
South Africa




                             I.
Mexico

China                                                                                                                     East Asia
                                                                         5.7
Brazil
                                                                                                                          South Asia
                                                                                                                          Latin America & Caribbean
                                                                                                                          Arab States


Source: CDIAC 1996; UN 1996c and 1997b; UNESCO 1997d; World Bank 1997c    1950   60   70         80           90
                                                                                                                     =
                                                                                                                    95
                                                                                                                          South-East ASia & Pacific
                                                                                                                          Sub-Saharan Africa




OVERVIEW                                                                                                                                         3
Yet growth in the use of material           • The world's forests-which bind soil
                  resources has slowed considerably in recent      and prevent erosion, regulate water sup-
                  years, and much-publicized fears that the        plies and help govern the climate-are
                  world would run out of such non-renewable        shrinking. Since 1970 the wooded area per
                  resources as oil and minerals have proved        1,000 inhabitants has fallen from 11.4
                  false. New reserves have been discovered.        square kilometres to 7.3.
                  The growth of demand has slowed.                 • Fish stocks are declining, with about a
                  Consumption has shifted in favour of less        quarter currently depleted or in danger of
                  material-intensive products and services.        depletion and another 44% being fished at
                  Energy efficiency has improved. And tech-        their biological limit.
                  nological advance and recycling of raw           • Wild species are becoming extinct
                  materials have boosted efficiency in mater-      50-100 times faster than they would natu-
Poor people and   ial use, now growing more slowly than            rally, threatening to tear great holes in the
                  economies. Call this dematerialization. The      web of life.
poor countries    per capita use of basic materials such as
bear many costs   steel, timber and copper has stabilized in
of unequal        most GECD countries-and even declined            The world's dominant consumers are
                  in some countries for some products.             overwhelmingly concentrated among
consumption            So, non-renewables are not the urgent       the weU-off-but the environmental
                  problem. It is two other crises that are         damage from the world's consumption
                  nudging humanity towards the "outer lim-         falls most severely on the poor.
                  its" of what earth can stand.
                       First are the pollution and waste that      The better-off benefit from the cornucopia
                  exceed the planet's sink capacities to absorb    of consumption. But poor people and poor
                  and convert them. Reserves of fossil fuels are   countries bear many of its costs. The sever-
                  not running out, but use of these fuels is       est human deprivations arising from envi-
                  emitting gases that change the ecosystem-        ronmental damage are concentrated in the
                  annual carbon dioxide (C0 2 ) emissions          poorest regions and affect the poorest peo-
                  quadrupled over the past 50 years. Global        ple, unable to protect themselves.
                  warming is a serious problem, threatening to     • A child born in the industrial world adds
                  play havoc with harvests, permanently flood      more to consumption and pollution over his
                  large areas, increase the frequency of storms    or her lifetime than do 30-50 children born
                  and droughts, accelerate the extinction of       in developing countries.
                  some species, spread infectious diseases-        • Since 1950 industrial countries,
                  and possibly cause sudden and savage flips       because of their high incomes and con-
                  in the world's climates. And although mate-      sumption levels, have accounted for well
                  rial resources may not be running out, waste     over half the increase in resource use.
                  is mounting, both toxic and non-toxic. In        • The fifth of the world's people in the
                  industrial countries per capita waste genera-    highest-income countries account for 53%
                  tion has increased almost threefold in the       of carbon dioxide emissions, the poorest
                  past 20 years.                                   fifth for 3%. Brazil, China, India, Indonesia
                       Second is the growing deterioration of      and Mexico are among the developing
                  renewables-water, soil, forests, fish, bio-      countries with the highest emissions. But
                  diversity.                                       with huge populations, their per capita
                   • Twenty countries already suffer from          emissions are still tiny-3.9 metric tons a
                  water stress, having less than 1,000 cubic       year in Mexico and 2.7 in China, compared
                  metres per capita a year, and water's global     with 20.5 metric tons in the United States
                  availability has dropped from 17,000 cubic       and 10.2 in Germany. The human conse-
                  metres per capita in 1950 to 7,000 today.        quences of the global warming from carbon
                   • A sixth of the world's land area-nearly       dioxide will be devastating for many poor
                  2 billion hectares-is now degraded as a          countries-with a rise in sea levels,
                  result of overgrazing and poor farming           Bangladesh could see its land area shrink by
                  practices.                                       17%.



4                                                                          I IUil-iAN DEVELOPMENT REPORT 1990
• Almost a billion people in 40 developing       for or restore the agricultural resource base,
countries risk losing access to their primary    to find alternatives to deforestation, to pre-
source of protein, as overfishing driven by      vent desertification, to control erosion and
export demand for animal feed and oils           to replenish soil nutrients. Poor people are
puts pressure on fish stocks.                    forced to deplete resources to survive; this
• The 132 million people in water-               degradation of the environment further
stressed areas are predominantly in Mrica        impoverishes them.
and parts of the Arab states-and if present           When this reinforcing downward spiral
trends continue, their numbers could rise to     becomes extreme, poor people are either
1-2.5 billion by 2050.                           forced to move in increasing numbers to
• Deforestation is concentrated in devel-        ecologically fragile lands. Almost half the
oping countries. Over the last two decades,      world's poorest people-more than 500
Latin America and the Caribbean lost 7 mil-      million-live on marginal lands.                   Competitive
lion hectares of tropical forest, Asia and            The poverty-environmental damage
Sub-Saharan Mrica 4 million hectares each.       nexus in developing countries must be seen
                                                                                                   spending and
Most of it has taken place to meet the           in the context of population growth. In the       conspicuous
demand for wood and paper, which has             developing world pressures on the environ-        consumption turn
doubled and quintupled respectively since        ment intensify every day as the population
1950. But over half the wood and nearly          grows. The global population is projected to
                                                                                                   the affluence of
three-quarters of the paper is used in indus-    be 9.5 billion in 2050, with more than 8 bil-     some into the
trial countries.                                 lion in developing countries. To feed this        social exclusion of
     The poor are most exposed to fumes          population adequately will require three
and polluted rivers and least able to protect    times the basic calories consumed today,
                                                                                                   many
themselves. Of the estimated 2.7 million         the equivalent of about 10 billion tons of
deaths each year from air pollution, 2.2 mil-    grain a year. Population growth will also
lion are from indoor pollution, and 80% of       contribute to overgrazing, overcutting and
the victims are rural poor in developing         overfarming.
countries. Smoke from fuelwood and dung               How people interact with their environ-
is more dangerous to health than tobacco          ment is complex. It is by no means simply a
smoke, but every day women have to spend          matter of whether they are poor or rich.
hours cooking over smoky fires.                   Ownership of natural resources, access to
     Leaded petrol, used more in developing       common properties, the strength of com-
and transition economies than in industrial       munities and local institutions, the issue of
countries, is crippling human health, per-        entitlements and rights, risk and uncer-
manently impairing the development of             tainty are important determinants of peo-
children's brains. In Bangkok up to 70,000        ple's environmental behaviour. Gender
children are reported to be at risk of losing     inequalities, government policies and
four or more IQ points because of high lead       incentive systems are also crucial factors.
 emissions. In Latin America around 15 mil-            In recent times environmental aware-
lion children under two years of age are at       ness has been increasing in both rich and
 similar risk.                                    poor countries. The rich countries, with
     These environmental challenges stem          greater resources, have been spending
 not only from affluence but also from grow-      more on environmental protection and
 ing poverty. As a result of increasing impov-    clean-up. The developing countries, though
 erishment and the absence of other               they have fewer resources, have also been
 alternatives, a swelling number of poor and      adopting cleaner technologies and reducing
 landless people are putting unprecedented        pollution, as in China.
 pressures on the natural resource base as             The world community has also been
 they struggle to survive.                        active on environmental problems that
     Poverty and the environment are caught        directly affect poor people. Such areas
 in a downward spiral. Past resource degra-       include desertification, biodiversity loss and
 dation deepens today's poverty, while             exports of hazardous waste. For example,
 today's poverty makes it very hard to care        the Convention on Biological Diversity has


OVER1EX·                                                                                                               5
near-universal signature, with over 170          human lives. Do they further deepen
                     parties. The Convention to Combat                poverty as households compete to meet ris-
                     Desertification has been ratified by more        ing consumption standards-crowding out
                     than 100 countries. But the deterioration of     spending on food, education and health?
                     arid lands, a major threat to the livelihoods    Do these patterns motivate people to spend
                     of poor people, continues unabated.              more hours working-leaving less time for
                         And there are other immediate environ-       family, friends and community?
                     mental concerns for poor people, such as             And is globalization accelerating these
                     water contamination and indoor pollution,        trends in competitive spending and rising
                     that have yet to receive serious international   standards?
                     attention. Global forums discuss global
                     warming. But the 2.2 million deaths yearly
Globalization is     from indoor air pollution are scarcely           Globalization is integrating consumer
                     mentioned.                                       markets around the world and opening
creating new                                                          opportunities. But it is also creating
inequalities and                                                      new inequalities and new challenges for
new challenges for   Rising pressures for conspicuous                 protecting consumer rights.
                     consumption can turn destructive,
protecting           reinforcing exclusion, poverty and               Globalization is integrating not just trade,
consumer rights      inequality.                                      investment and financial markets. It is also
                                                                      integrating consumer markets. This has two
                     Pressures of competitive spending and con-       effects-economic and social. Economic
                     spicuous consumption turn the affluence of       integration has accelerated the opening of
                     some into the social exclusion of many.          consumer markets with a constant flow of
                     When there is heavy social pressure to           new products. There is fierce competition
                     maintain high consumption standards and          to sell to consumers worldwide, with
                     society encourages competitive spending          increasingly aggressive advertising.
                     for conspicuous displays of wealth, inequal-          On the social side local and national
                     ities in consumption deepen poverty and          boundaries are breaking down in the setting
                     social exclusion.                                of social standards and aspirations in con-
                          Some disturbing trends:                     sumption. Market research identifies"global
                     • Studies of US households found that            elites" and "global middle classes" who fol-
                     the income needed to fulfil consumption          low the same consumption styles, showing
                     aspirations doubled between 1986 and             preferences for "global brands". There are
                     1994.                                            the "global teens"-some 270 million 15- to
                     • The definition of what constitutes a           18-year-olds in 40 countries-inhabiting a
                     "necessity" is changing, and the distinctions    "global space", a single pop-culture world,
                     between luxuries and necessities are blur-       soaking up the same videos and music and
                     ring. In the 1980s Brazil, Chile, Malaysia,      providing a huge market for designer run-
                     Mexico and South Mrica had two to three          ning shoes, t-shirts and jeans.
                     times as many cars as Austria, France and            What are the consequences? First, a
                     Germany did when they were at the same           host of consumption options have been
                     income level 30 years earlier.                   opened for many consumers-but many
                     • Household debt, especially consumer            are left out in the cold through lack of
                     credit, is growing and household savings are     income. And pressures for competitive
                     falling in many industrial and developing        spending mount. "Keeping up with the
                     countries. In the United States households       Joneses" has shifted from striving to match
                     save only 3.5% of their incomes, half as         the consumption of a next-door neighbour
                     much as 15 years ago. In Brazil consumer         to pursuing the life styles of the rich and
                     debt, concentrated among lower-income            famous depicted in movies and television
                     households, now exceeds $6 billion.              shows.
                          Many voice concerns about the impact             Second, protecting consumer rights to
                     of these trends on society's values-and on       product safety and product information has


6                                                                             HUMAN DEVELOPMENT REPORT 1998
become complex. Increasingly, new prod-           dalously deep and extensive deprivation for
ucts with higher chemical content, such as        future generations.
foods and medicines, are coming on the                 Developing countries today face a
market. When information is not adequate,         strategic choice. They can repeat the indus-
or safety standards are not strictly enforced,    trialization and growth processes of the past
consumers can suffer-from pesticides that         half century, and go through a development
are poisonous, from milk powder that is           phase that is inequitable, and creates an
contaminated.                                     enormous legacy of environmental pollu-
     At the same time the consumer receives       tion. Or they can leapfrog to growth pat-
a flood of information through commercial         terns that are:
advertising. An average American, it is           • Pro-environment, preserving natural
estimated, sees 150,000 advertisements on         resources and creating less pollution and
television in his or her lifetime. And            waste.                                            Developing
advertising is increasing worldwide, faster       • Pro-poor, creating jobs for poor people
than population or incomes. Global                and households and expanding their access
                                                                                                    countries today can
advertising spending, by the most conserva-       to basic social services.                         leapfrog to growth
tive reckoning, is now $435 billion. Its growth        If poor countries can leapfrog in both       patterns that are
has been particularly rapid in developing         consumption patterns and production tech-
countries-in the Republic of Korea it             nologies, they can accelerate consumption
                                                                                                    pro-environment
increased nearly threefold in 1986-96, in the     growth and human development without              and pro-poor
Philippines by 39% a year in 1987-92. In          the huge costs of environmental damage.
1986 there were only three developing coun-       They can incorporate many of the available
tries among the 20 biggest spenders in adver-     technologies that are not only less environ-
tising. A decade later there were nine. And in    mentally damaging but clean-solar energy,
spending relative to income, Colombia ranks       less energy-intensive crop production,
first with $1.4 billion, 2.6% of its GDP          cleaner paper production technologies.
                                                       Leapfrogging technologies will enhance
                                                  the prospects for development by saving
Poor countries need to accelerate their           the huge costs of environmental clean-up
consumption growth-but they need                  that many countries are now incurring. The
not follow the path taken by the rich             cost savings will go beyond the direct costs
and high-growth economies over the                of cleaning up old toxic sites, scrubbing coal
past half century.                                power plants and so on. Health care costs
                                                  linked to environmental damage can also be
Not only have consumption levels been too         saved. And leapfrogging will bypass the
low to meet basic needs for more than a bil-      lock-in that can result from inappropriate
lion people, their growth has often been slow      infrastructure development.
and interrupted by setbacks. In 70 countries           Some argue that the scope for cheap,
with nearly a billion people consumption          effective and politically less contentious
today is lowerthan it was 25 years ago. It can-    antipollution policies is very limited in poor
not be raised without accelerating economic        countries. This is a myth. Many actions have
growth-but growth has been failing many            already been taken. And further options
poor people and poor countries. Despite the        exist:
spectacular growth of incomes for many              • Higher yields can be achieved through
people in Asia, only 21 developing countries       more intensive agricultural methods rather
worldwide achieved growth in GDP per               than more fertilizers and pesticides.
capita of at least 3% each year between 1995        • Phasing out lead in petrol costs only 1-2
and 1997-the rate needed to set a frame            cents per litre for the refinery, as Mexico
for reducing poverty.                              and Thailand have shown.
     Some suggest that developing countries         • Solar power and compact fluorescent
 should restrain their consumption in order        lightbulbs can increase efficiency fourfold
 to limit environmental damage. But this           and reduce the need for rural electricity
would mean prolonging the already scan-            grids.


OVERVIEW                                                                                                              7
• Clean four-stroke engines can be made         the incentives and options to move towards
                     compulsory for motorcycles and three-            consumption patterns that are less environ-
                     wheelers, as Thailand has done.                  mentally damaging and less socially harm-
                         These show what is possible. But to real-    ful. People care about the impact of
                     ize the potential, more needs to be done to      consumption on their own health and
                     develop and apply innovations.                   safety-and the broader impact on the
                         Affluent societies in industrial countries   environment and society. But they are
                     also face strategic choices. They can con-       caught up in a system of limited choices and
                     tinue the trends in consumption of the past      opportunities and perverse incentives.
                     decade. Or they can shift to consumption         Here's a seven-point agenda for action.
                     that is pro-people and pro-environment.
                         Continuing past trends would increase
Consumption levels   industrial countries' consumption by four-       1. Ensure minimum consumption
                     to fivefold over the next half century. Some     requirements for all-as an explicit
of over a billion    argue that growth must be slowed and con-        policy objective in all countries.
poor people must     sumption downsized. But the real issue is
be raised            not growth of consumption but its impacts        "Everyone has the right to a standard ofliv-
                     on people, the environment and society. If       ing adequate for the health and well-being
                     societies adopt technologies that diminish       of himself and his family, including food,
                     the environmental impact of consumption,         clothing, housing and medical care and nec-
                     if patterns shift from consuming material        essary social services ... Everyone has the
                     goods to consuming services, growth can          right to education" (Universal Declaration
                     help, not hinder, moves to sustainability.       of Human Rights). These principles of uni-
                     The strategic choices of rich countries as the   versalism and human rights acknowledge
                     world's dominant consumers, will be criti-       the equal rights of everyone-women, men
                     cal in determining the future.                   and children-without discrimination.
                                                                      They demand governance that ensures that
                                AGENDA FOR ACTION                     all have enough to eat, that no child goes
                                                                      without education, that no human being is
                     Five goals are central:                          denied access to health care, safe water and
                      • Raise the consumption levels of more          basic sanitation and that all people can
                     than a billion poor people-more than a           develop their potential capabilities to the
                     quarter of humanity-who have been left           full extent.
                     out of the global expansion of consumption            Strong public action is needed to meet
                     and are unable to meet their basic needs.        these goals. This means a mix of public pro-
                      • Move to more sustainable consumption          visioning in basic social services and an
                     patterns that reduce environmental dam-          enabling environment and incentive system
                     age, improve efficiency in resource use and      for private and voluntary action. It means:
                     regenerate renewable resources-such as            • Strong public policies to promote food
                     water, wood, soils and fish.                     security-ranging from conducive mone-
                     • Protect and promote the rights of con-         tary, fiscal, commercial and pricing policies
                     sumers to information, product safety and        to institutions and incentives to promote
                     access to products that they need.               local production and distribution.
                     • Discourage patterns of consumption              • Priority public expenditures for basic
                     that have a negative impact on society and       social services-education, health, safe
                     that reinforce inequalities and poverty.         water, basic sanitation. Not only should ser-
                     • Achieve more equitable international           vices be expanded, but access should be
                     burden-sharing in reducing and preventing        made more equitable. Studies in many
                     global environmental damage and in reduc-        countries show that access favours the
                     ing global poverty.                              better-off rather than the poor, and urban
                         The key is to create an enabling envi-       rather than rural populations.
                     ronment for sustainable consumption-              • Infrastructure for transport and energy
                     where both consumers and producers have          to provide affordable and efficient services


8                                                                             Hurv1AN DEVELOPMENT REPORT       199~
for people, not just economic growth. TIlls      and governments to support more techno-
means, for example, public transport, paths      logical development and application.
for bicycles and pedestrians and energy              Rather than attempting to pick and pro-
from renewable sources in rural areas.           mote winning technologies, governments
• Incentives to develop "poor people's           can help create a dynamic marketplace to
goods"-low-cost        housing   materials,      perform that task more effectively. The
energy-saving equipment and food storage         state can require all energy providers-
systems.                                         public and private-to supply a fixed mini-
• Institutions and legal frameworks that         mum share of energy from renewable
secure people's rights to housing, to com-       sources-either by generating it themselves
mon property, to credit.                         or by purchasing it from other providers.
    John Kenneth Galbraith wrote 40 years        TIlls approach both ensures the introduc-
ago about private affluence amid public          tion of renewable energy sources in the          A second green
squalor. Far from narrowing, the contrasts       market and stimulates innovation of more
have grown, and to them are added private        efficient and lower-cost technologies.
                                                                                                  revolution is
and environmental squalor.                            The benefits of cleaner technologies have   needed-primarily
                                                 been well demonstrated, as with the reduc-       to benefit the
                                                 tion of material use in GEeD countries.
2. Develop and apply technologies and            Many technological solutions already exist
                                                                                                  world's poorest
methods that are environmentally                 for environmentally friendly goods, but cur-
sustainable for both poor and affluent           rent pricing structures undervalue environ-
consumers.                                       mental costs and benefits-and thus reduce
                                                 market incentives. Increased public support
Human development can be sustained with          for further research and development could
purposeful action. The challenge is not to       accelerate the pace of technological progress.
stop growth. It is to change the patterns of          There is a particular need for technolo-
consumption and production, using new            gies to meet the requirements of the poor.
technologies to achieve greater efficiency       About 2 billion people in developing coun-
and to reduce waste and pollution. Many          tries lack access to electricity. Meeting this
such technologies are already in production       need through clean, renewable sources of
or on the drawing board.                          energy can reduce poverty and indoor air
     Sustainable growth of consumption and        pollution. The sun and wind are available at
production depends on major advances in           no cost to villages that have little hope of
cleaner, material-saving, resource-saving         being connected to electricity grids.
and low-cost technologies. Also needed are       W1l1dpower, now the world's fastest-
consumption options that are environmen-          growing source of energy, meets only 1% of
tally friendly and low cost and affordable        global demand. India aims by 2012 to pro-
for the poor. But many do not yet exist-         vide 10% of its electricity from renewables,
these need to be invented. And those that         which could provide half the world's energy
exist need to be better marketed-goods            by the middle of the next century.
that use less energy and fewer renewables             Perhaps most important among tech-
(water and wood), that create less waste          nologies for the poor are those for agricul-
and pollution and that are low in cost. Such      tural production in ecologically marginal
options may be available in some coun-            environments. Improvements in food pro-
tries-the zero-emission car, for example-         duction in much of Asia and Latin America
but not worldwide, or they may be only at         would not have been possible without the
the experimental stage. Public expenditure        green revolution-the scientific break-
on research and development in energy has         throughs that provided high-yielding vari-
declined by a third in real terms since the       eties of rice, wheat and maize. The world
early 1980s. Moreover, less than 10% goes         average yield of these crops has more than
to energy efficiency improvements. The rest       doubled over the past 20 years. But this did
goes largely to fossil fuel and nuclear energy    not happen in areas of lower rainfall and in
development. The case is strong for firms         the more fragile ecological zones, where



O1cR'lEX'                                                                                                         9
people subsist on millet and sorghum-and                Environmental taxes-<:harging for pol-
                    on cattle, sheep and goats. The world aver-        lution, congestion and depletion-have
                    age yield of millet and sorghum increased          proved higWy effective in both industrial
                    by only 15% over the past two decades.             and developing countries. They have been
                        A second green revolution is needed for        widely used in Western Europe and are the
                    these people, among the world's poorest.           well-accepted core of green tax reforms-
                    But this should not just repeat the first rev-     the Swedish air pollution tax and the Dutch
                    olution-it needs to aim both at increasing         water pollution tax, for example. But not
                    yields and incomes and at preserving and           just in Europe. Malaysia's effluent charges
                    developing the environmental base.                 and Singapore's automobile taxes are well
                        The private sector has a critical role         established and effective.
                    too-not just to meet the challenges of                  In Europe the social costs of environ-
Removing perverse   social responsibility but to produce environ-      mental damage, unaccounted and unpaid,
                    mentally friendly, poverty-reducing goods.         are estimated to average more than 4% of
subsidies and       The market for environmental goods alone           GDP Estimates for the United States range
imposing            is estimated at $500 billion. But for the pri-     from 2% to 12%. Users are encouraged to
environmental       vate sector to act, it needs the right signals     make excessive and wasteful use of road
                    from prices and incentives in the market.          transport, with private cars most under-
taxes can promote                                                      priced and most environmentally damaging.
equitable growth                                                            Removing perverse subsidies that
                    3. Remove perverse subsidies and                   encourage environmental damage, lower
                    restructure taxes to shift incentives              economic efficiency and benefit the
                    from consumption that damages the                  wealthy-and imposing environmental
                    environment to consumption that                    taxes instead-<:an be a catalyst for reduc-
                    promotes human development.                        ing inequalities and poverty and improving
                                                                       the prospects for equitable growth.
                    Many developing countries use subsidies-           Environmental taxes raise revenues that
                    on staple foods and basic energy supplies, for     can be used to spend on environmental pro-
                    example-to help poor people survive and            tection, to reduce taxes on labour, capital
                    reduce poverty. Yet at the same time, most         and savings or to improve access to social
                    countries tax employment and subsidize pol-        services for poor people.
                    lution and environmental damage directly                The policy instruments described above
                    and indirectly. Such "perverse" subsidies are      present a win-win opportunity for changing
                    particularly common in the sectors of energy,      consumption patterns to reverse environ-
                    water, road transport and agriculture. Total       mental damage and increase the consump-
                    subsidies worldwide in these four sectors are      tion of the poor. Removing water subsidies,
                    estimated at $700-900 billion a year. They         for example, would reduce water use by
                    are also often distributionally regressive, ben-   20-30%-and in parts of Asia by as much
                    efiting mostly the wealthy-often political         as 50%. That would make it possible, with-
                    interest groups-while draining the public          out large, environmentally destructive
                    budget.                                            water development projects, to supply safe
                         The absolute amount of subsidies is           drinking water to most of the 1.3 billion
                    about twice as large in the OECD countries         people now lacking it.
                    as in the rest of the world. In the OECD                Another example: congestion charges
                    countries agriculture is most heavily subsi-       can finance improvements in public trans-
                    dized (more than $330 billion), followed by        port and expand transport options. They can
                    road transport ($85-200 billion). In devel-        ease congestion, save time, lower the costs
                    oping and transition economies the largest         of public transport and, usually, improve the
                    subsidies go to energy ($150-200 billion)          distribution of income. Road transport sub-
                    and water ($42-47 billion). In the words of        sidies in developing countries amount to $15
                    the Earth Council, "the world is spending          billion. The increased involvement of the
                    hundreds of billions of dollars annually to        private sector in financing, building and
                    subsidize its own destruction."                    operating public transport systems in the


10                                                                            HUMAN DEVELOPMENT REPORT 1998
1990s is creating pressure to reduce road       Sweden bans television advertising directed
subsidies and increase user fees. Argentina     at children under 12.
cut subsidies to suburban rail systems by $25        Where price incentives are inadequate,
million between 1993 and 1995 when it pri-      environmental laws and regulations are
vatized the operation of urban transport.       needed. Skilfully devised, controls can be
    The benefits of a shift from taxing         enabling for the consumer, not restricting.
employment to taxing pollution and other        But implementation is as important as leg-
environmental damage could be consider-         islation. Strong institutions, free from cor-
able. An GECD study on Norway suggests          ruption, are needed to enforce regulations
that a revenue-neutral shift would reduce       in such areas as rights to land, security of
unemployment while encouraging recycling        tenure in housing and accurate information
and reducing environmental damage.              on consumer goods to protect the interests
    More and more countries are realizing       of poor people.                                  Consumer rights
that old policies and subsidies have adverse         Regulation and market interventions
consequences. Thus energy subsidies in          can be mutually reinforcing. Sometimes
                                                                                                 must be protected
developing countries have fallen from more      regulation is needed to initiate action that     from unbalanced
than $300 billion in the early 1990s to about   can later be taken further with price incen-     information flows
$150-200 billion today. Environmental           tives. At other times price incentives can be
taxes are multiplying. But perverse subsi-      used to make a start-with regulation later
dies are still huge, and environmental taxes    to ensure wider compliance, especially after
have reached nowhere near their potential.      fostering social acceptance.
Even in the Nordic countries, where some             A new approach that has gained consid-
of the most interesting experiments are         erable interest and momentum in recent
being carried out, pollution taxes and con-     years is self-regulation through publicizing
gestion charges raise only about 7% of gov-     information on industrial polluters. This
ernment revenues.                                encourages the production of information
                                                 about pollution generation, both as a source
                                                 of incentive for behavioural change and as
4. Strengthen public action for                  a benchmark for subsequent regulation. A
consumer education and information              well-known example is the US Toxic
and environmental protection.                    Release Inventory, which requires busi-
                                                 nesses to report the amounts of toxic mate-
The expansion of consumer choice has lit-        rials that they put into the environment.
tle significance if choices are based on         Many companies respond by reducing pol-
wrong or misleading information. Strong          lution to preserve their reputations.
public action to protect consumer rights is
needed to offset vastly unbalanced infor-
mation flows dominated by commercial            5. Strengthen international mechanisms
advertisements.                                 to manage consumption's global
    Consumer rights must be defended            impacts.
through:
 • Strict standards for consumer health         Environmental damage crosses borders. So
and safety.                                     do shifts in consumption patterns and
 • Product labelling about the content and      habits. Poverty and inequality are issues of
proper use of products and their environ-       global magnitude and thus cannot be tack-
mental and social impact.                       led by nations singly. They require interna-
 • Information and awareness campaigns          tional action.
about potential health hazards, such as             International responsibilities for ensur-
smoking tobacco and the improper use of         ing the sustainability of natural resource use
feeding formula for infants.                    have been debated in numerous forums.
    Advertising can serve positive purposes,    The Kuala Lumpur Meeting of the Parties
but controls are needed, especially on tele-    to the Basel Convention on the Ban on
vision advertising targeting young children.    Hazardous Waste agreed to ban the export


OVERVIEW                                                                                                             11
of such waste to poor countries. Both the        sumers are willing to pay price premiums of
                       Convention on Biological Diversity and the       5-10% for products that are more environ-
                       Convention on International Trade in             mentally sound (in production, operation
                       Endangered Species of Wild Flora and             and disposal).
                       Fauna have been quite successful.                    Businesses are responding to consumer
                           Although some of these agreements            demand for cleaner, safer products.
                       sometimes fall short of expectations and         Evidence from Eastern Europe shows that
                       ideals, they are steps in the right direction.   firms exporting to the European Union tend
                       The recent Kyoto Meeting on the United           to have cleaner production processes than
                       Nations Framework Convention on Climate          firms that produce for the domestic markets,
                       Change has set industrial country targets for    which are less environmentally demanding.
                       emissions of carbon dioxide and proposed a           Conventional wisdom assumes that
Strong civil society   Clean Development Mechanism to assist            environmental damage is a necessary con-
                       developing countries. Both the financirlg        sequence of economic growth. This is
alliances should be    and the institutional arrangement for this       wrong. Environmental damage is a drain on
built to protect       mechanism must be dealt with by the global       economic growth, and it is possible to pur-
consumer rights        community. Another problem that needs to         sue a path to growth that does not damage
                       be addressed: the continuing decline of offi-    the environment.
                       cial development assistance and the mount-           Poverty eradication, environmental sus-
                       ing unsustainable debt of poor countries.        tainability, consumer rights protection-all
                           Many global instruments to tackle envi-      these build on one another. Eradicating
                       ronmental and poverty issues are under-          poverty does not require growth that ignores
                       developed-such as environmental trading          consumer rights or destroys the environ-
                       permits, debt swaps and fair trade schemes.      ment. Quite the opposite. Protecting con-
                       These instruments tend to be double-edged        sumer rights and protecting the environment
                       swords, however, and need to be carefully        are necessary for eradicating poverty and
                       negotiated so that they do not penalize poor     reducing inequalities.
                       nations and make them even poorer.                   There is great potential for building
                       Tradirlg environmental permits should not        closer alliances among the environmental
                       mean permanently giving away the rights of       movement, the women's movement, the
                       developing countries. A coordirlating global     movement for children, consumer groups
                       institution in the form of the proposed          and pressure groups against poverty. Already
                       international bank for environmental set-        their central concerns show great conver-
                       tlements is needed to develop and manage         gence. Stronger alliances are needed-and
                       these instruments equitably.                     possible-if each movement emphasizes the
                                                                        common need for human development.
                                                                        United and mobilized together, these groups
                       6. Build stronger alliances among the            can achieve much more.
                       movements for consumer rights,
                       environmental protection, poverty
                       eradication, gender equality and                 7. Think globally, act locally. Build on
                       children's rights.                               the burgeoning initiatives of people in
                                                                        communities everywhere and foster
                       Consumer groups have been a powerful             synergies in the actions of civil society,
                       force for protecting consumer rights world-      the private sector and government.
                       wide. They have helped remove unsafe
                       products from the market and promote             The growing number and strength of con-
                       proper labelling and the supply of safe and      sumer and environmental movements
                       low-cost goods.                                  around the world-includirlg the 2,000
                           Now consumers increasingly are using         town and city Agenda 21s that have been
                       the power of their purses to push the inter-     prepared-reflect the commitment of peo-
                       ests of communities even halfway around          ple to takirlg collective action. Many opin-
                       the globe. Studies in Europe show that con-      ion surveys show that people place a higher


12                                                                             HUMAN DEVELOPMENT REPORT 1998
value on community and family life than on          Increases in consumption should be
acquiring material possessions. And many            planned and encouraged-but with atten-
people are asking how they can give more            tion to nurturing the links, to making sure
emphasis to human concerns.                         that the increases contribute to human
     Some 100 countries have prepared               development and to avoiding extremes of
national human development reports,                 inequality. FOlward-looking perspectives
assessing their present situations and draw-        are also needed-to avoid infrastructure
ing conclusions on actions to achieve more          and institutions that may lock a country into
human patterns of development. Most of              unsustainable or socially dysfunctional
these plans have analysed needs in the crit-        consumption.
ical areas of education, health and employ-              In the better-off countries-most of the
ment, often linking them with opportunities         industrial countries and some of the richer
for generating resources from reduced mil-          developing countries-the challenge is dif-        Increases in
itary spending.                                     ferent. The priority to eradicate poverty and
     These initiatives in many cases are the        ensure the basic needs of all remains.
                                                                                                      consumption
outcomes of successful alliances of the gov-        Indeed, the failure of the richest countries      must also nurture
ernment, institutions of civil society and          to do that is a scandal. But as general living    links to human
international organizations.                        standards rise and the proportion in poverty
     Progress has also been made in the area        falls, the balance of attention in economic
                                                                                                      development
of sustainable consumption and a cleaner            and social policy needs to shift. Increasingly,
environment as a result of civil pressure,          the policy focus needs to move towards
public action and private sector responses.         enlarging the options for patterns of con-
The instruments: eco-taxes and subsidy              sumption in which human creativity can be
removal, stiff environmental regulations            lived out and carried forward with diversity
backed by penalties, community efforts for           and fulfilment, with most of the population
better management of common resources                at comfortable levels of consumption, well
 (erosion control, reforestation) and more           above the margins of subsistence. These
equitable provisioning of public infrastruc-         policies need to be combined with those of
 ture and services.                                  the environment and human development.
     This shows what is possible. It also shows           Recent experiences give considerable
that support exists for a cleaner environment,       hope, with more evidence showing that
 a more equitable society and the eradication        changes in consumption patterns towards
 of poverty. Individuals, households, civil soci-    sustainable poverty reduction are possible.
 ety groups, governments and private busi-                Hope brings challenge. The high levels
 nesses-all have a role, and together their          of consumption and production in the
 complementary efforts can build even more           world today, the power and potential of
 energy and synergy for action.                      technology and information, present great
                                                     opportunities. After a century of vast mate-
                  •     •     •                      rial expansion, will leaders and people have
                                                     the vision to seek and achieve more equi-
In the poorer countries many priorities in           table and more human advance in the 21 st
consumption still need to be addressed.              century?




OVERVIEW                                                                                                                  13
WHAT IS HUMAN DEVELOPMENT?

                      Human development is a process of enlarging              development requires strong social cohesion and
                      people's choices. Enlarging people's choices is          equitable distribution of the benefits of progress
                      achieved by expanding human capabilities and             to avoid tension between the two. And the
                      functionings. At all levels of development the           power of collective action is an essential driving
                      three essential capabilities for human develop-          force in the pursuit of human development.
                      ment are for people to lead long and healthy              • Equity. Concerns for equity take centre stage
                      lives, to be knowledgeable and to have access to         in the human development perspective. The
                      the resources needed for a decent standard of            notion of equity is most often applied to wealth
                      living. If these basic capabilities are not              or income. But human development emphasizes
                      achieved, many choices are simply not available          equity in basic capabilities and opportunities for
                      and many opportunities remain inaccessible.              all-equity in access to education, in health, in
                      But the realm of human development goes fur-             political rights.
                      ther: essential areas of choice, highly valued by         • Sustainability. Sustainability means meeting
                      people, range from political, economic and               the needs of present generations without com-
                      social opportunities for being creative and pro-         promising the abilities and opportunities of
                      ductive to enjoying self-respect, empowerment            future generations. It thus implies both intra-
                      and a sense of belonging to a community.                 generational and intergenerational equity.
                          Income is certainly one of the main means of         Sustainability is an important dimension of
                      expanding choices and well-being. But it is not          human development. Human development is a
                      the sum total of people's lives.                         process of enlarging people's choices. But such
                                                                               enhancement must be for both present and
                      Current global concerns and human                        future generations without sacrificing one for
                      development                                              the other.
                      Here is how human development relates to cur-                In the 1990s there have been major global
                      rent global concerns:                                    debates on sustainable development (United
                      • Human rights. Human development leads to               Nations Conference on Environment and
                      the realization of human rights-economic,                Development in Rio, 1992) and for people-cen-
                      social, cultural, civil and political. The human         tred sustainable development (World Summit for
                      development perspective takes an integrated              Social Development in Copenhagen, 1995).
                      view of all human rights-not the narrow and              These have a common core, not to be missed,
                      exclusive focus on civil and political rights. It pro-   with human development. Human development
                      vides a framework in which advancing human               is not a concept separate from sustainable devel-
                      development is commensurate with realizing               opment-but it can help to rescue "sustainable
                      human rights.                                            development" from the misconception that it
                          The 1948 Universal Declaration of Human              involves only the environmental dimension of
                      Rights affirms that "everyone has the right to a         development.
                      standard of living adequate for the health and               All these approaches have emphasized the
                      well-being of himself and his family, including          need for people-centred development, with
                      food, clothing, housing and medical care and             concerns for human empowerment, participa-
                      necessary social services ... Everyone has the           tion, gender equality, equitable growth, poverty
                      right ... to education ... to work ... [and] to          reduction and long-term sustainability.
                      social security." Subsequent international
                      human rights instruments reaffirmed people-              Measuring human development-human
                      centred development as a universal right-iden-           development index
                      tifying as additional dimensions the right to            Human Development Reports, since the first in
                      security, participation, freedom of association,         1990, have published the human development
                      freedom from discrimination and exclusion from           index (HDJ) as a measure of human develop-
                      development.                                             ment. Recognize, however, that the concept of
                      • Collective well-being. Individual rights,              human development is much broader than the
                      choices and opportunities cannot, however, be            HDI. It is impossible to come up with a compre-
                      unlimited. One person's freedom can constrain            hensive measure-or even a comprehensive set
                      or violate the freedom of many others. As the            of indicators-because many vital dimensions of
                      reaction to the excessive individualism of the free      human development are non-quantifiable. But
                      market shows, there is a need for socially respon-       a simple composite measure of human develop-
                      sible forms of development. Individual and col-          ment can draw attention to the issues quite
                      lective well-being are intertwined, and human            effectively. The HDI is not a substitute for the




14                                                                                      HUMAN DEVELOPMENT REPORT 1998
fuller treatment of the richness of the concerns                   this separate index has been devised for indus-
of the human development perspective.                              trial countries, drawing on the greater availabil-
    The HDI measures the overall achievements                      ity of data. It focuses on deprivation in the same
in a country in three basic dimensions of human                    three dimensions as HPI-1 and one additional
development-longevity, knowledge and a                             one, social exclusion. The variables are the per-
decent standard of living. It is measured by life                  centage of people likely to die before age 60, the
expectancy, educational attainment (adult liter-                   percentage of people whose ability to read and
acy and combined primary, secondary and ter-                       write is far from adequate, the proportion of
tiary enrolment) and adjusted income.                              people with disposable incomes of less than
                                                                   50% of the median and the proportion of long-
Human poverty index                                                term unemployed (12 months or more).
While the HDI measures overall progress in a
country in achieving human development, the                        Gender-related development index
human poverty index (HPI) reflects the distribu-                   The gender-related development index (GDI)
tion of progress and measures the backlog of                       measures achievements in the same dimensions
deprivations that still exists. The HPI measures                   and variables as the HDI, but captures inequali-
deprivation in the same dimensions of basic                        ties in achievement between women and men.
human development as the HDI.                                      It is simply the HDI adjusted downward for gen-
                                                                   der inequality. The greater the gender disparity
HPI-1                                                              in basic human development, the lower a coun-
The HPI-1 measures poverty in developing coun-                     try's GDI compared with its HDI.
tries. The variables used are the percentage of
people expected to die before age 40, the per-                     Gender empowerment measure
centage of adults who are illiterate and depriva-                  The gender empowerment measure (GEM)
tion in overall economic provisioning-public                       reveals whether women can take active part in
and private-reflected by the percentage of                         economic and political life. It focuses on partic-
people without access to health services and                       ipation, measuring gender inequality in key
safe water and the percentage of underweight                       areas of economic and political participation
children under five.                                               and decision-making. It tracks the percentages
                                                                   of women in parliament, among administrators
HPI-2                                                              and managers and among professional and
Introduced in this year's Report, the HPI-2 mea-                   technical workers-and women's earned
sures human poverty in industrial countries.                       income share as a percentage of men's.
Because human deprivation varies with the                          Differing from the GDI, it exposes inequality in
social and economic conditions of a community,                     opportunities in selected areas.



   HOI, GOI, HPI-1, HPI-2-Same components, different measurements

                Longevity                              Knowledge                                 Decent standard of living             Participation or exclusion

   HDI           Life expectancy at birth              1. Adult literacy rate                    Adjusted per capita income in PPP$
                                                       2. Combined enrolment ratio
   GDI           Female and male life                  1. Female and male adult                  Female and male earned
                 expectancy at birth                   literacy rate                             income share
                                                       2. Female and male combined
                                                       enrolment ratio

   HPI-1         Percentage of people not              Illiteracy rate                           Deprivation in economic
                 expected to survive to age 40                                                   provisioning, measured by:
                                                                                                 1. Percentage of people without
                                                                                                 access to water and health services
                                                                                                 2. Percentage of undervveight
                                                                                                 children under five

   HPI-2         Percentage of people not              Functional illiteracy rate'                Percentage of people living          Long-term unemployment
                 expected to survive to age 60                                                    below the income poverty line        rate (12 months or more)
                                                                                                  (50% of median disposable income)

   a. Based on level 1 prose literacy according to the results of the OEeD International Adult Literacy Survey.




OVERVIEW                                                                                                                                                            15

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Hdr 1998 en_overview consumption

  • 1. OVERVIEW Changing today's consumption patterns -for tomorrow's human development World consumption has expanded at an spicuous display to meeting basic needs- unprecedented pace over the 20th century, today's problems of consumption and Trend is not with private and public consumption human development will worsen. destiny-change is expenditures reaching $24 trillion in 1998, But trend is not destiny, and none of twice the level of 1975 and six times that of these outcomes is inevitable. Change is possible 1950. In 1900 real consumption expendi- needed-and change is possible. ture was barely $1.5 trillion. In short, consumption must be shared, The benefits of this consumption have strengthening, socially responsible and spread far and wide. More people are better sustainable. fed and housed than ever before. Living • Shared. Ensuring basic needs for all. standards have risen to enable hundreds of • Strengthening. Building human capabili- millions to enjoy housing with hot water and ties. cold, warmth and electricity, transport to and • Socially responsible. So the consumption from work-with time for leisure and sports, of some does not compromise the well- vacations and other activities beyond any- being of others. thing imagined at the start of this century. • Sustainable. Without mortgaging the How do these achievements relate to choices of future generations. human development? Consumption is Human life is ultimately nourished and clearly an essential means, but the links are sustained by consumption. Abundance of not automatic. Consumption clearly con- consumption is no crime. It has, in fact, tributes to human development when it been the life blood of much human enlarges the capabilities and enriches the advance. The real issue is not consumption lives of people without adversely affecting itself but its patterns and effects. the well-being of others. It clearly con- Consumption patterns today must be tributes when it is as fair to future genera- changed to advance human development tions as it is to the present ones. And it clearly tomorrow. Consumer choices must be contributes when it encourages lively, cre- turned into a reality for all. Human devel- ative individuals and communities. opment paradigms, which aim at enlarging But the links are often broken, and when all human choices, must aim at extending they are, consumption patterns and trends and improving consumer choices too, but in are inimical to human development. Today's ways that promote human life. This is the consumption is undermining the environ- theme of this report. mental resource base. It is exacerbating inequalities. And the dynamics of the con- sumption-poverty-inequality-environment The 20th century's growth in nexus are accelerating. If the trends continue consumption, unprecedented in its without change-not redistributing from scale and diversity, has been badly high-income to low-income consumers, not distributed, leaving a backlog of shifting from polluting to cleaner goods and shortfalls and gaping inequalities. production technologies, not promoting goods that empower poor producers, not Consumption per capita has increased shifting priority from consumption for con- steadily in industrial countries (about 2.3% OVEI{VIEW
  • 2. annually) over the past 25 years, spectacu- poverty in industrial countries-a multi- larly in East Asia (6.1 %) and at a rising rate dimensional measure of human deprivation, in South Asia (2.0%). Yet these developing on the same lines as the human poverty regions are far from catching up to levels of index presented in Human Development industrial countries, and consumption Report 1997 for developing countries but growth has been slow or stagnant in others. more appropriate to the social and economic The average African household today con- conditions of the industrial countries. sumes 20% less than it did 25 years ago. The new human poverty index (HPI-2) The poorest 20% of the world's people shows that some 7-17% of the population in and more have been left out of the con- industrial countries is poor. These levels of sumption explosion. Well over a billion peo- deprivation have little to do with the average ple are deprived of basic consumption income of the country. Sweden has the least The new human needs. Of the 4.4 billion people in develop- poverty (7%), though ranked only thirteenth ing countries, nearly three-fifths lack basic in average income. The United States, with poverty index sanitation. Almost a third have no access to the highest average income of the countries (HPI-2) shows that clean water. A quarter do not have adequate ranked, has the highest population share some 7-17 % of the housing. A fifth have no access to modern experiencing human poverty. And countries health services. A fifth of children do not with similar per capita incomes have very dif- population in attend school to grade 5. About a fifth do ferent levels of human poverty. The industrial countries not have enough dietary energy and pro- Netherlands and the United Kingdom, for is poor tein. Micronutrient deficiencies are even example, have HPI-2 values of 8% and 15%, more widespread. Worldwide, 2 billion peo- despite similar income levels. ple are anaemic, including 55 million in HPI-2 shows conclusively that under- industrial countries. In developing coun- consumption and human deprivation are tries only a privileged minority has motor- not just the lot of poor people in the devel- ized transport, telecommunications and oping world. More than 100 million people modern energy. in rich nations suffer a similar fate. Nearly Inequalities in consumption are stark. 200 million people are not expected to sur- Globally, the 20% of the world's people in vive to age 60. More than 100 million are the highest-income countries account for homeless. And at least 37 million are with- 86% of total private consumption expendi- out jobs, often experiencing a state of social tures-the poorest 20% a minuscule 1.3%. exclusion. Many conclusions about depri- More specifically, the richest fifth: vation apply to them with equal force. • Consume 45% of all meat and fish, the poorest fifth 5%. • Consume 58% of total energy, the poor- Ever-expanding consumption puts est fifth less than 4%. strains on the environment-emissions • Have 74% of all telephone lines, the and wastes that pollute the earth and poorest fifth 1.5%. destroy ecosystems, and growing • Consume 84% of all paper, the poorest depletion and degradation of renewable fifth 1.1%. resources that undermines livelihoods. • Own 87% of the world's vehicle fleet, the poorest fifth less than 1%. Runaway growth in consumption in the past How rewarding is today's pattern of 50 years is putting strains on the environ- consumption in terms of human satisfac- ment never before seen. tion? The percentage of Americans calling • The burning of fossil fuels has almost themselves happy peaked in 1957-even quintupled since 1950. though consumption has more than dou- • The consumption of fresh water has bled in the meantime. almost doubled since 1960. Despite high consumption, poverty and • The marine catch has increased fourfold. deprivation are found in all industrial coun- • Wood consumption, both for industry tries and in some they are growing. This and for household fuel, is now 40% higher year's Report presents a new index of than it was 25 years ago. 2 I IUlV1AN DEVELOPMENT REPORT J998
  • 3. Rapid consumption growth for some, stagnation for others, inequality for all-with mounting environmental costs Consumption is distributed inequitably Shares of world consumption, 1995 Relative growth- income, population t and consumption 20% share Percentage Increase, 1975-95 + .. I tt Cars in East Asia ,. . - I', • 60% share Telephones in Arab States .. ~ I T 20% share t Electricity in South Asia McDonald's restaurants in Arab States (1991-96) Televisions in Latin America C erea/s Radios in Africa ,I Cable TV in China Source: World Bank 1997d; ITU 1997b; UN 1996c and 1997b; (1990-95) FAO 1997a and 1998; UNESCO 1997d. World GDP World population Food in Africa 1975 22.7 Per capita CO 2 emissions, 1995 Metric tons yearly USA Canada Industrial countries Germany 10.3 Japan ., South Africa I. Mexico China East Asia 5.7 Brazil South Asia Latin America & Caribbean Arab States Source: CDIAC 1996; UN 1996c and 1997b; UNESCO 1997d; World Bank 1997c 1950 60 70 80 90 = 95 South-East ASia & Pacific Sub-Saharan Africa OVERVIEW 3
  • 4. Yet growth in the use of material • The world's forests-which bind soil resources has slowed considerably in recent and prevent erosion, regulate water sup- years, and much-publicized fears that the plies and help govern the climate-are world would run out of such non-renewable shrinking. Since 1970 the wooded area per resources as oil and minerals have proved 1,000 inhabitants has fallen from 11.4 false. New reserves have been discovered. square kilometres to 7.3. The growth of demand has slowed. • Fish stocks are declining, with about a Consumption has shifted in favour of less quarter currently depleted or in danger of material-intensive products and services. depletion and another 44% being fished at Energy efficiency has improved. And tech- their biological limit. nological advance and recycling of raw • Wild species are becoming extinct materials have boosted efficiency in mater- 50-100 times faster than they would natu- Poor people and ial use, now growing more slowly than rally, threatening to tear great holes in the economies. Call this dematerialization. The web of life. poor countries per capita use of basic materials such as bear many costs steel, timber and copper has stabilized in of unequal most GECD countries-and even declined The world's dominant consumers are in some countries for some products. overwhelmingly concentrated among consumption So, non-renewables are not the urgent the weU-off-but the environmental problem. It is two other crises that are damage from the world's consumption nudging humanity towards the "outer lim- falls most severely on the poor. its" of what earth can stand. First are the pollution and waste that The better-off benefit from the cornucopia exceed the planet's sink capacities to absorb of consumption. But poor people and poor and convert them. Reserves of fossil fuels are countries bear many of its costs. The sever- not running out, but use of these fuels is est human deprivations arising from envi- emitting gases that change the ecosystem- ronmental damage are concentrated in the annual carbon dioxide (C0 2 ) emissions poorest regions and affect the poorest peo- quadrupled over the past 50 years. Global ple, unable to protect themselves. warming is a serious problem, threatening to • A child born in the industrial world adds play havoc with harvests, permanently flood more to consumption and pollution over his large areas, increase the frequency of storms or her lifetime than do 30-50 children born and droughts, accelerate the extinction of in developing countries. some species, spread infectious diseases- • Since 1950 industrial countries, and possibly cause sudden and savage flips because of their high incomes and con- in the world's climates. And although mate- sumption levels, have accounted for well rial resources may not be running out, waste over half the increase in resource use. is mounting, both toxic and non-toxic. In • The fifth of the world's people in the industrial countries per capita waste genera- highest-income countries account for 53% tion has increased almost threefold in the of carbon dioxide emissions, the poorest past 20 years. fifth for 3%. Brazil, China, India, Indonesia Second is the growing deterioration of and Mexico are among the developing renewables-water, soil, forests, fish, bio- countries with the highest emissions. But diversity. with huge populations, their per capita • Twenty countries already suffer from emissions are still tiny-3.9 metric tons a water stress, having less than 1,000 cubic year in Mexico and 2.7 in China, compared metres per capita a year, and water's global with 20.5 metric tons in the United States availability has dropped from 17,000 cubic and 10.2 in Germany. The human conse- metres per capita in 1950 to 7,000 today. quences of the global warming from carbon • A sixth of the world's land area-nearly dioxide will be devastating for many poor 2 billion hectares-is now degraded as a countries-with a rise in sea levels, result of overgrazing and poor farming Bangladesh could see its land area shrink by practices. 17%. 4 I IUil-iAN DEVELOPMENT REPORT 1990
  • 5. • Almost a billion people in 40 developing for or restore the agricultural resource base, countries risk losing access to their primary to find alternatives to deforestation, to pre- source of protein, as overfishing driven by vent desertification, to control erosion and export demand for animal feed and oils to replenish soil nutrients. Poor people are puts pressure on fish stocks. forced to deplete resources to survive; this • The 132 million people in water- degradation of the environment further stressed areas are predominantly in Mrica impoverishes them. and parts of the Arab states-and if present When this reinforcing downward spiral trends continue, their numbers could rise to becomes extreme, poor people are either 1-2.5 billion by 2050. forced to move in increasing numbers to • Deforestation is concentrated in devel- ecologically fragile lands. Almost half the oping countries. Over the last two decades, world's poorest people-more than 500 Latin America and the Caribbean lost 7 mil- million-live on marginal lands. Competitive lion hectares of tropical forest, Asia and The poverty-environmental damage Sub-Saharan Mrica 4 million hectares each. nexus in developing countries must be seen spending and Most of it has taken place to meet the in the context of population growth. In the conspicuous demand for wood and paper, which has developing world pressures on the environ- consumption turn doubled and quintupled respectively since ment intensify every day as the population 1950. But over half the wood and nearly grows. The global population is projected to the affluence of three-quarters of the paper is used in indus- be 9.5 billion in 2050, with more than 8 bil- some into the trial countries. lion in developing countries. To feed this social exclusion of The poor are most exposed to fumes population adequately will require three and polluted rivers and least able to protect times the basic calories consumed today, many themselves. Of the estimated 2.7 million the equivalent of about 10 billion tons of deaths each year from air pollution, 2.2 mil- grain a year. Population growth will also lion are from indoor pollution, and 80% of contribute to overgrazing, overcutting and the victims are rural poor in developing overfarming. countries. Smoke from fuelwood and dung How people interact with their environ- is more dangerous to health than tobacco ment is complex. It is by no means simply a smoke, but every day women have to spend matter of whether they are poor or rich. hours cooking over smoky fires. Ownership of natural resources, access to Leaded petrol, used more in developing common properties, the strength of com- and transition economies than in industrial munities and local institutions, the issue of countries, is crippling human health, per- entitlements and rights, risk and uncer- manently impairing the development of tainty are important determinants of peo- children's brains. In Bangkok up to 70,000 ple's environmental behaviour. Gender children are reported to be at risk of losing inequalities, government policies and four or more IQ points because of high lead incentive systems are also crucial factors. emissions. In Latin America around 15 mil- In recent times environmental aware- lion children under two years of age are at ness has been increasing in both rich and similar risk. poor countries. The rich countries, with These environmental challenges stem greater resources, have been spending not only from affluence but also from grow- more on environmental protection and ing poverty. As a result of increasing impov- clean-up. The developing countries, though erishment and the absence of other they have fewer resources, have also been alternatives, a swelling number of poor and adopting cleaner technologies and reducing landless people are putting unprecedented pollution, as in China. pressures on the natural resource base as The world community has also been they struggle to survive. active on environmental problems that Poverty and the environment are caught directly affect poor people. Such areas in a downward spiral. Past resource degra- include desertification, biodiversity loss and dation deepens today's poverty, while exports of hazardous waste. For example, today's poverty makes it very hard to care the Convention on Biological Diversity has OVER1EX· 5
  • 6. near-universal signature, with over 170 human lives. Do they further deepen parties. The Convention to Combat poverty as households compete to meet ris- Desertification has been ratified by more ing consumption standards-crowding out than 100 countries. But the deterioration of spending on food, education and health? arid lands, a major threat to the livelihoods Do these patterns motivate people to spend of poor people, continues unabated. more hours working-leaving less time for And there are other immediate environ- family, friends and community? mental concerns for poor people, such as And is globalization accelerating these water contamination and indoor pollution, trends in competitive spending and rising that have yet to receive serious international standards? attention. Global forums discuss global warming. But the 2.2 million deaths yearly Globalization is from indoor air pollution are scarcely Globalization is integrating consumer mentioned. markets around the world and opening creating new opportunities. But it is also creating inequalities and new inequalities and new challenges for new challenges for Rising pressures for conspicuous protecting consumer rights. consumption can turn destructive, protecting reinforcing exclusion, poverty and Globalization is integrating not just trade, consumer rights inequality. investment and financial markets. It is also integrating consumer markets. This has two Pressures of competitive spending and con- effects-economic and social. Economic spicuous consumption turn the affluence of integration has accelerated the opening of some into the social exclusion of many. consumer markets with a constant flow of When there is heavy social pressure to new products. There is fierce competition maintain high consumption standards and to sell to consumers worldwide, with society encourages competitive spending increasingly aggressive advertising. for conspicuous displays of wealth, inequal- On the social side local and national ities in consumption deepen poverty and boundaries are breaking down in the setting social exclusion. of social standards and aspirations in con- Some disturbing trends: sumption. Market research identifies"global • Studies of US households found that elites" and "global middle classes" who fol- the income needed to fulfil consumption low the same consumption styles, showing aspirations doubled between 1986 and preferences for "global brands". There are 1994. the "global teens"-some 270 million 15- to • The definition of what constitutes a 18-year-olds in 40 countries-inhabiting a "necessity" is changing, and the distinctions "global space", a single pop-culture world, between luxuries and necessities are blur- soaking up the same videos and music and ring. In the 1980s Brazil, Chile, Malaysia, providing a huge market for designer run- Mexico and South Mrica had two to three ning shoes, t-shirts and jeans. times as many cars as Austria, France and What are the consequences? First, a Germany did when they were at the same host of consumption options have been income level 30 years earlier. opened for many consumers-but many • Household debt, especially consumer are left out in the cold through lack of credit, is growing and household savings are income. And pressures for competitive falling in many industrial and developing spending mount. "Keeping up with the countries. In the United States households Joneses" has shifted from striving to match save only 3.5% of their incomes, half as the consumption of a next-door neighbour much as 15 years ago. In Brazil consumer to pursuing the life styles of the rich and debt, concentrated among lower-income famous depicted in movies and television households, now exceeds $6 billion. shows. Many voice concerns about the impact Second, protecting consumer rights to of these trends on society's values-and on product safety and product information has 6 HUMAN DEVELOPMENT REPORT 1998
  • 7. become complex. Increasingly, new prod- dalously deep and extensive deprivation for ucts with higher chemical content, such as future generations. foods and medicines, are coming on the Developing countries today face a market. When information is not adequate, strategic choice. They can repeat the indus- or safety standards are not strictly enforced, trialization and growth processes of the past consumers can suffer-from pesticides that half century, and go through a development are poisonous, from milk powder that is phase that is inequitable, and creates an contaminated. enormous legacy of environmental pollu- At the same time the consumer receives tion. Or they can leapfrog to growth pat- a flood of information through commercial terns that are: advertising. An average American, it is • Pro-environment, preserving natural estimated, sees 150,000 advertisements on resources and creating less pollution and television in his or her lifetime. And waste. Developing advertising is increasing worldwide, faster • Pro-poor, creating jobs for poor people than population or incomes. Global and households and expanding their access countries today can advertising spending, by the most conserva- to basic social services. leapfrog to growth tive reckoning, is now $435 billion. Its growth If poor countries can leapfrog in both patterns that are has been particularly rapid in developing consumption patterns and production tech- countries-in the Republic of Korea it nologies, they can accelerate consumption pro-environment increased nearly threefold in 1986-96, in the growth and human development without and pro-poor Philippines by 39% a year in 1987-92. In the huge costs of environmental damage. 1986 there were only three developing coun- They can incorporate many of the available tries among the 20 biggest spenders in adver- technologies that are not only less environ- tising. A decade later there were nine. And in mentally damaging but clean-solar energy, spending relative to income, Colombia ranks less energy-intensive crop production, first with $1.4 billion, 2.6% of its GDP cleaner paper production technologies. Leapfrogging technologies will enhance the prospects for development by saving Poor countries need to accelerate their the huge costs of environmental clean-up consumption growth-but they need that many countries are now incurring. The not follow the path taken by the rich cost savings will go beyond the direct costs and high-growth economies over the of cleaning up old toxic sites, scrubbing coal past half century. power plants and so on. Health care costs linked to environmental damage can also be Not only have consumption levels been too saved. And leapfrogging will bypass the low to meet basic needs for more than a bil- lock-in that can result from inappropriate lion people, their growth has often been slow infrastructure development. and interrupted by setbacks. In 70 countries Some argue that the scope for cheap, with nearly a billion people consumption effective and politically less contentious today is lowerthan it was 25 years ago. It can- antipollution policies is very limited in poor not be raised without accelerating economic countries. This is a myth. Many actions have growth-but growth has been failing many already been taken. And further options poor people and poor countries. Despite the exist: spectacular growth of incomes for many • Higher yields can be achieved through people in Asia, only 21 developing countries more intensive agricultural methods rather worldwide achieved growth in GDP per than more fertilizers and pesticides. capita of at least 3% each year between 1995 • Phasing out lead in petrol costs only 1-2 and 1997-the rate needed to set a frame cents per litre for the refinery, as Mexico for reducing poverty. and Thailand have shown. Some suggest that developing countries • Solar power and compact fluorescent should restrain their consumption in order lightbulbs can increase efficiency fourfold to limit environmental damage. But this and reduce the need for rural electricity would mean prolonging the already scan- grids. OVERVIEW 7
  • 8. • Clean four-stroke engines can be made the incentives and options to move towards compulsory for motorcycles and three- consumption patterns that are less environ- wheelers, as Thailand has done. mentally damaging and less socially harm- These show what is possible. But to real- ful. People care about the impact of ize the potential, more needs to be done to consumption on their own health and develop and apply innovations. safety-and the broader impact on the Affluent societies in industrial countries environment and society. But they are also face strategic choices. They can con- caught up in a system of limited choices and tinue the trends in consumption of the past opportunities and perverse incentives. decade. Or they can shift to consumption Here's a seven-point agenda for action. that is pro-people and pro-environment. Continuing past trends would increase Consumption levels industrial countries' consumption by four- 1. Ensure minimum consumption to fivefold over the next half century. Some requirements for all-as an explicit of over a billion argue that growth must be slowed and con- policy objective in all countries. poor people must sumption downsized. But the real issue is be raised not growth of consumption but its impacts "Everyone has the right to a standard ofliv- on people, the environment and society. If ing adequate for the health and well-being societies adopt technologies that diminish of himself and his family, including food, the environmental impact of consumption, clothing, housing and medical care and nec- if patterns shift from consuming material essary social services ... Everyone has the goods to consuming services, growth can right to education" (Universal Declaration help, not hinder, moves to sustainability. of Human Rights). These principles of uni- The strategic choices of rich countries as the versalism and human rights acknowledge world's dominant consumers, will be criti- the equal rights of everyone-women, men cal in determining the future. and children-without discrimination. They demand governance that ensures that AGENDA FOR ACTION all have enough to eat, that no child goes without education, that no human being is Five goals are central: denied access to health care, safe water and • Raise the consumption levels of more basic sanitation and that all people can than a billion poor people-more than a develop their potential capabilities to the quarter of humanity-who have been left full extent. out of the global expansion of consumption Strong public action is needed to meet and are unable to meet their basic needs. these goals. This means a mix of public pro- • Move to more sustainable consumption visioning in basic social services and an patterns that reduce environmental dam- enabling environment and incentive system age, improve efficiency in resource use and for private and voluntary action. It means: regenerate renewable resources-such as • Strong public policies to promote food water, wood, soils and fish. security-ranging from conducive mone- • Protect and promote the rights of con- tary, fiscal, commercial and pricing policies sumers to information, product safety and to institutions and incentives to promote access to products that they need. local production and distribution. • Discourage patterns of consumption • Priority public expenditures for basic that have a negative impact on society and social services-education, health, safe that reinforce inequalities and poverty. water, basic sanitation. Not only should ser- • Achieve more equitable international vices be expanded, but access should be burden-sharing in reducing and preventing made more equitable. Studies in many global environmental damage and in reduc- countries show that access favours the ing global poverty. better-off rather than the poor, and urban The key is to create an enabling envi- rather than rural populations. ronment for sustainable consumption- • Infrastructure for transport and energy where both consumers and producers have to provide affordable and efficient services 8 Hurv1AN DEVELOPMENT REPORT 199~
  • 9. for people, not just economic growth. TIlls and governments to support more techno- means, for example, public transport, paths logical development and application. for bicycles and pedestrians and energy Rather than attempting to pick and pro- from renewable sources in rural areas. mote winning technologies, governments • Incentives to develop "poor people's can help create a dynamic marketplace to goods"-low-cost housing materials, perform that task more effectively. The energy-saving equipment and food storage state can require all energy providers- systems. public and private-to supply a fixed mini- • Institutions and legal frameworks that mum share of energy from renewable secure people's rights to housing, to com- sources-either by generating it themselves mon property, to credit. or by purchasing it from other providers. John Kenneth Galbraith wrote 40 years TIlls approach both ensures the introduc- ago about private affluence amid public tion of renewable energy sources in the A second green squalor. Far from narrowing, the contrasts market and stimulates innovation of more have grown, and to them are added private efficient and lower-cost technologies. revolution is and environmental squalor. The benefits of cleaner technologies have needed-primarily been well demonstrated, as with the reduc- to benefit the tion of material use in GEeD countries. 2. Develop and apply technologies and Many technological solutions already exist world's poorest methods that are environmentally for environmentally friendly goods, but cur- sustainable for both poor and affluent rent pricing structures undervalue environ- consumers. mental costs and benefits-and thus reduce market incentives. Increased public support Human development can be sustained with for further research and development could purposeful action. The challenge is not to accelerate the pace of technological progress. stop growth. It is to change the patterns of There is a particular need for technolo- consumption and production, using new gies to meet the requirements of the poor. technologies to achieve greater efficiency About 2 billion people in developing coun- and to reduce waste and pollution. Many tries lack access to electricity. Meeting this such technologies are already in production need through clean, renewable sources of or on the drawing board. energy can reduce poverty and indoor air Sustainable growth of consumption and pollution. The sun and wind are available at production depends on major advances in no cost to villages that have little hope of cleaner, material-saving, resource-saving being connected to electricity grids. and low-cost technologies. Also needed are W1l1dpower, now the world's fastest- consumption options that are environmen- growing source of energy, meets only 1% of tally friendly and low cost and affordable global demand. India aims by 2012 to pro- for the poor. But many do not yet exist- vide 10% of its electricity from renewables, these need to be invented. And those that which could provide half the world's energy exist need to be better marketed-goods by the middle of the next century. that use less energy and fewer renewables Perhaps most important among tech- (water and wood), that create less waste nologies for the poor are those for agricul- and pollution and that are low in cost. Such tural production in ecologically marginal options may be available in some coun- environments. Improvements in food pro- tries-the zero-emission car, for example- duction in much of Asia and Latin America but not worldwide, or they may be only at would not have been possible without the the experimental stage. Public expenditure green revolution-the scientific break- on research and development in energy has throughs that provided high-yielding vari- declined by a third in real terms since the eties of rice, wheat and maize. The world early 1980s. Moreover, less than 10% goes average yield of these crops has more than to energy efficiency improvements. The rest doubled over the past 20 years. But this did goes largely to fossil fuel and nuclear energy not happen in areas of lower rainfall and in development. The case is strong for firms the more fragile ecological zones, where O1cR'lEX' 9
  • 10. people subsist on millet and sorghum-and Environmental taxes-<:harging for pol- on cattle, sheep and goats. The world aver- lution, congestion and depletion-have age yield of millet and sorghum increased proved higWy effective in both industrial by only 15% over the past two decades. and developing countries. They have been A second green revolution is needed for widely used in Western Europe and are the these people, among the world's poorest. well-accepted core of green tax reforms- But this should not just repeat the first rev- the Swedish air pollution tax and the Dutch olution-it needs to aim both at increasing water pollution tax, for example. But not yields and incomes and at preserving and just in Europe. Malaysia's effluent charges developing the environmental base. and Singapore's automobile taxes are well The private sector has a critical role established and effective. too-not just to meet the challenges of In Europe the social costs of environ- Removing perverse social responsibility but to produce environ- mental damage, unaccounted and unpaid, mentally friendly, poverty-reducing goods. are estimated to average more than 4% of subsidies and The market for environmental goods alone GDP Estimates for the United States range imposing is estimated at $500 billion. But for the pri- from 2% to 12%. Users are encouraged to environmental vate sector to act, it needs the right signals make excessive and wasteful use of road from prices and incentives in the market. transport, with private cars most under- taxes can promote priced and most environmentally damaging. equitable growth Removing perverse subsidies that 3. Remove perverse subsidies and encourage environmental damage, lower restructure taxes to shift incentives economic efficiency and benefit the from consumption that damages the wealthy-and imposing environmental environment to consumption that taxes instead-<:an be a catalyst for reduc- promotes human development. ing inequalities and poverty and improving the prospects for equitable growth. Many developing countries use subsidies- Environmental taxes raise revenues that on staple foods and basic energy supplies, for can be used to spend on environmental pro- example-to help poor people survive and tection, to reduce taxes on labour, capital reduce poverty. Yet at the same time, most and savings or to improve access to social countries tax employment and subsidize pol- services for poor people. lution and environmental damage directly The policy instruments described above and indirectly. Such "perverse" subsidies are present a win-win opportunity for changing particularly common in the sectors of energy, consumption patterns to reverse environ- water, road transport and agriculture. Total mental damage and increase the consump- subsidies worldwide in these four sectors are tion of the poor. Removing water subsidies, estimated at $700-900 billion a year. They for example, would reduce water use by are also often distributionally regressive, ben- 20-30%-and in parts of Asia by as much efiting mostly the wealthy-often political as 50%. That would make it possible, with- interest groups-while draining the public out large, environmentally destructive budget. water development projects, to supply safe The absolute amount of subsidies is drinking water to most of the 1.3 billion about twice as large in the OECD countries people now lacking it. as in the rest of the world. In the OECD Another example: congestion charges countries agriculture is most heavily subsi- can finance improvements in public trans- dized (more than $330 billion), followed by port and expand transport options. They can road transport ($85-200 billion). In devel- ease congestion, save time, lower the costs oping and transition economies the largest of public transport and, usually, improve the subsidies go to energy ($150-200 billion) distribution of income. Road transport sub- and water ($42-47 billion). In the words of sidies in developing countries amount to $15 the Earth Council, "the world is spending billion. The increased involvement of the hundreds of billions of dollars annually to private sector in financing, building and subsidize its own destruction." operating public transport systems in the 10 HUMAN DEVELOPMENT REPORT 1998
  • 11. 1990s is creating pressure to reduce road Sweden bans television advertising directed subsidies and increase user fees. Argentina at children under 12. cut subsidies to suburban rail systems by $25 Where price incentives are inadequate, million between 1993 and 1995 when it pri- environmental laws and regulations are vatized the operation of urban transport. needed. Skilfully devised, controls can be The benefits of a shift from taxing enabling for the consumer, not restricting. employment to taxing pollution and other But implementation is as important as leg- environmental damage could be consider- islation. Strong institutions, free from cor- able. An GECD study on Norway suggests ruption, are needed to enforce regulations that a revenue-neutral shift would reduce in such areas as rights to land, security of unemployment while encouraging recycling tenure in housing and accurate information and reducing environmental damage. on consumer goods to protect the interests More and more countries are realizing of poor people. Consumer rights that old policies and subsidies have adverse Regulation and market interventions consequences. Thus energy subsidies in can be mutually reinforcing. Sometimes must be protected developing countries have fallen from more regulation is needed to initiate action that from unbalanced than $300 billion in the early 1990s to about can later be taken further with price incen- information flows $150-200 billion today. Environmental tives. At other times price incentives can be taxes are multiplying. But perverse subsi- used to make a start-with regulation later dies are still huge, and environmental taxes to ensure wider compliance, especially after have reached nowhere near their potential. fostering social acceptance. Even in the Nordic countries, where some A new approach that has gained consid- of the most interesting experiments are erable interest and momentum in recent being carried out, pollution taxes and con- years is self-regulation through publicizing gestion charges raise only about 7% of gov- information on industrial polluters. This ernment revenues. encourages the production of information about pollution generation, both as a source of incentive for behavioural change and as 4. Strengthen public action for a benchmark for subsequent regulation. A consumer education and information well-known example is the US Toxic and environmental protection. Release Inventory, which requires busi- nesses to report the amounts of toxic mate- The expansion of consumer choice has lit- rials that they put into the environment. tle significance if choices are based on Many companies respond by reducing pol- wrong or misleading information. Strong lution to preserve their reputations. public action to protect consumer rights is needed to offset vastly unbalanced infor- mation flows dominated by commercial 5. Strengthen international mechanisms advertisements. to manage consumption's global Consumer rights must be defended impacts. through: • Strict standards for consumer health Environmental damage crosses borders. So and safety. do shifts in consumption patterns and • Product labelling about the content and habits. Poverty and inequality are issues of proper use of products and their environ- global magnitude and thus cannot be tack- mental and social impact. led by nations singly. They require interna- • Information and awareness campaigns tional action. about potential health hazards, such as International responsibilities for ensur- smoking tobacco and the improper use of ing the sustainability of natural resource use feeding formula for infants. have been debated in numerous forums. Advertising can serve positive purposes, The Kuala Lumpur Meeting of the Parties but controls are needed, especially on tele- to the Basel Convention on the Ban on vision advertising targeting young children. Hazardous Waste agreed to ban the export OVERVIEW 11
  • 12. of such waste to poor countries. Both the sumers are willing to pay price premiums of Convention on Biological Diversity and the 5-10% for products that are more environ- Convention on International Trade in mentally sound (in production, operation Endangered Species of Wild Flora and and disposal). Fauna have been quite successful. Businesses are responding to consumer Although some of these agreements demand for cleaner, safer products. sometimes fall short of expectations and Evidence from Eastern Europe shows that ideals, they are steps in the right direction. firms exporting to the European Union tend The recent Kyoto Meeting on the United to have cleaner production processes than Nations Framework Convention on Climate firms that produce for the domestic markets, Change has set industrial country targets for which are less environmentally demanding. emissions of carbon dioxide and proposed a Conventional wisdom assumes that Strong civil society Clean Development Mechanism to assist environmental damage is a necessary con- developing countries. Both the financirlg sequence of economic growth. This is alliances should be and the institutional arrangement for this wrong. Environmental damage is a drain on built to protect mechanism must be dealt with by the global economic growth, and it is possible to pur- consumer rights community. Another problem that needs to sue a path to growth that does not damage be addressed: the continuing decline of offi- the environment. cial development assistance and the mount- Poverty eradication, environmental sus- ing unsustainable debt of poor countries. tainability, consumer rights protection-all Many global instruments to tackle envi- these build on one another. Eradicating ronmental and poverty issues are under- poverty does not require growth that ignores developed-such as environmental trading consumer rights or destroys the environ- permits, debt swaps and fair trade schemes. ment. Quite the opposite. Protecting con- These instruments tend to be double-edged sumer rights and protecting the environment swords, however, and need to be carefully are necessary for eradicating poverty and negotiated so that they do not penalize poor reducing inequalities. nations and make them even poorer. There is great potential for building Tradirlg environmental permits should not closer alliances among the environmental mean permanently giving away the rights of movement, the women's movement, the developing countries. A coordirlating global movement for children, consumer groups institution in the form of the proposed and pressure groups against poverty. Already international bank for environmental set- their central concerns show great conver- tlements is needed to develop and manage gence. Stronger alliances are needed-and these instruments equitably. possible-if each movement emphasizes the common need for human development. United and mobilized together, these groups 6. Build stronger alliances among the can achieve much more. movements for consumer rights, environmental protection, poverty eradication, gender equality and 7. Think globally, act locally. Build on children's rights. the burgeoning initiatives of people in communities everywhere and foster Consumer groups have been a powerful synergies in the actions of civil society, force for protecting consumer rights world- the private sector and government. wide. They have helped remove unsafe products from the market and promote The growing number and strength of con- proper labelling and the supply of safe and sumer and environmental movements low-cost goods. around the world-includirlg the 2,000 Now consumers increasingly are using town and city Agenda 21s that have been the power of their purses to push the inter- prepared-reflect the commitment of peo- ests of communities even halfway around ple to takirlg collective action. Many opin- the globe. Studies in Europe show that con- ion surveys show that people place a higher 12 HUMAN DEVELOPMENT REPORT 1998
  • 13. value on community and family life than on Increases in consumption should be acquiring material possessions. And many planned and encouraged-but with atten- people are asking how they can give more tion to nurturing the links, to making sure emphasis to human concerns. that the increases contribute to human Some 100 countries have prepared development and to avoiding extremes of national human development reports, inequality. FOlward-looking perspectives assessing their present situations and draw- are also needed-to avoid infrastructure ing conclusions on actions to achieve more and institutions that may lock a country into human patterns of development. Most of unsustainable or socially dysfunctional these plans have analysed needs in the crit- consumption. ical areas of education, health and employ- In the better-off countries-most of the ment, often linking them with opportunities industrial countries and some of the richer for generating resources from reduced mil- developing countries-the challenge is dif- Increases in itary spending. ferent. The priority to eradicate poverty and These initiatives in many cases are the ensure the basic needs of all remains. consumption outcomes of successful alliances of the gov- Indeed, the failure of the richest countries must also nurture ernment, institutions of civil society and to do that is a scandal. But as general living links to human international organizations. standards rise and the proportion in poverty Progress has also been made in the area falls, the balance of attention in economic development of sustainable consumption and a cleaner and social policy needs to shift. Increasingly, environment as a result of civil pressure, the policy focus needs to move towards public action and private sector responses. enlarging the options for patterns of con- The instruments: eco-taxes and subsidy sumption in which human creativity can be removal, stiff environmental regulations lived out and carried forward with diversity backed by penalties, community efforts for and fulfilment, with most of the population better management of common resources at comfortable levels of consumption, well (erosion control, reforestation) and more above the margins of subsistence. These equitable provisioning of public infrastruc- policies need to be combined with those of ture and services. the environment and human development. This shows what is possible. It also shows Recent experiences give considerable that support exists for a cleaner environment, hope, with more evidence showing that a more equitable society and the eradication changes in consumption patterns towards of poverty. Individuals, households, civil soci- sustainable poverty reduction are possible. ety groups, governments and private busi- Hope brings challenge. The high levels nesses-all have a role, and together their of consumption and production in the complementary efforts can build even more world today, the power and potential of energy and synergy for action. technology and information, present great opportunities. After a century of vast mate- • • • rial expansion, will leaders and people have the vision to seek and achieve more equi- In the poorer countries many priorities in table and more human advance in the 21 st consumption still need to be addressed. century? OVERVIEW 13
  • 14. WHAT IS HUMAN DEVELOPMENT? Human development is a process of enlarging development requires strong social cohesion and people's choices. Enlarging people's choices is equitable distribution of the benefits of progress achieved by expanding human capabilities and to avoid tension between the two. And the functionings. At all levels of development the power of collective action is an essential driving three essential capabilities for human develop- force in the pursuit of human development. ment are for people to lead long and healthy • Equity. Concerns for equity take centre stage lives, to be knowledgeable and to have access to in the human development perspective. The the resources needed for a decent standard of notion of equity is most often applied to wealth living. If these basic capabilities are not or income. But human development emphasizes achieved, many choices are simply not available equity in basic capabilities and opportunities for and many opportunities remain inaccessible. all-equity in access to education, in health, in But the realm of human development goes fur- political rights. ther: essential areas of choice, highly valued by • Sustainability. Sustainability means meeting people, range from political, economic and the needs of present generations without com- social opportunities for being creative and pro- promising the abilities and opportunities of ductive to enjoying self-respect, empowerment future generations. It thus implies both intra- and a sense of belonging to a community. generational and intergenerational equity. Income is certainly one of the main means of Sustainability is an important dimension of expanding choices and well-being. But it is not human development. Human development is a the sum total of people's lives. process of enlarging people's choices. But such enhancement must be for both present and Current global concerns and human future generations without sacrificing one for development the other. Here is how human development relates to cur- In the 1990s there have been major global rent global concerns: debates on sustainable development (United • Human rights. Human development leads to Nations Conference on Environment and the realization of human rights-economic, Development in Rio, 1992) and for people-cen- social, cultural, civil and political. The human tred sustainable development (World Summit for development perspective takes an integrated Social Development in Copenhagen, 1995). view of all human rights-not the narrow and These have a common core, not to be missed, exclusive focus on civil and political rights. It pro- with human development. Human development vides a framework in which advancing human is not a concept separate from sustainable devel- development is commensurate with realizing opment-but it can help to rescue "sustainable human rights. development" from the misconception that it The 1948 Universal Declaration of Human involves only the environmental dimension of Rights affirms that "everyone has the right to a development. standard of living adequate for the health and All these approaches have emphasized the well-being of himself and his family, including need for people-centred development, with food, clothing, housing and medical care and concerns for human empowerment, participa- necessary social services ... Everyone has the tion, gender equality, equitable growth, poverty right ... to education ... to work ... [and] to reduction and long-term sustainability. social security." Subsequent international human rights instruments reaffirmed people- Measuring human development-human centred development as a universal right-iden- development index tifying as additional dimensions the right to Human Development Reports, since the first in security, participation, freedom of association, 1990, have published the human development freedom from discrimination and exclusion from index (HDJ) as a measure of human develop- development. ment. Recognize, however, that the concept of • Collective well-being. Individual rights, human development is much broader than the choices and opportunities cannot, however, be HDI. It is impossible to come up with a compre- unlimited. One person's freedom can constrain hensive measure-or even a comprehensive set or violate the freedom of many others. As the of indicators-because many vital dimensions of reaction to the excessive individualism of the free human development are non-quantifiable. But market shows, there is a need for socially respon- a simple composite measure of human develop- sible forms of development. Individual and col- ment can draw attention to the issues quite lective well-being are intertwined, and human effectively. The HDI is not a substitute for the 14 HUMAN DEVELOPMENT REPORT 1998
  • 15. fuller treatment of the richness of the concerns this separate index has been devised for indus- of the human development perspective. trial countries, drawing on the greater availabil- The HDI measures the overall achievements ity of data. It focuses on deprivation in the same in a country in three basic dimensions of human three dimensions as HPI-1 and one additional development-longevity, knowledge and a one, social exclusion. The variables are the per- decent standard of living. It is measured by life centage of people likely to die before age 60, the expectancy, educational attainment (adult liter- percentage of people whose ability to read and acy and combined primary, secondary and ter- write is far from adequate, the proportion of tiary enrolment) and adjusted income. people with disposable incomes of less than 50% of the median and the proportion of long- Human poverty index term unemployed (12 months or more). While the HDI measures overall progress in a country in achieving human development, the Gender-related development index human poverty index (HPI) reflects the distribu- The gender-related development index (GDI) tion of progress and measures the backlog of measures achievements in the same dimensions deprivations that still exists. The HPI measures and variables as the HDI, but captures inequali- deprivation in the same dimensions of basic ties in achievement between women and men. human development as the HDI. It is simply the HDI adjusted downward for gen- der inequality. The greater the gender disparity HPI-1 in basic human development, the lower a coun- The HPI-1 measures poverty in developing coun- try's GDI compared with its HDI. tries. The variables used are the percentage of people expected to die before age 40, the per- Gender empowerment measure centage of adults who are illiterate and depriva- The gender empowerment measure (GEM) tion in overall economic provisioning-public reveals whether women can take active part in and private-reflected by the percentage of economic and political life. It focuses on partic- people without access to health services and ipation, measuring gender inequality in key safe water and the percentage of underweight areas of economic and political participation children under five. and decision-making. It tracks the percentages of women in parliament, among administrators HPI-2 and managers and among professional and Introduced in this year's Report, the HPI-2 mea- technical workers-and women's earned sures human poverty in industrial countries. income share as a percentage of men's. Because human deprivation varies with the Differing from the GDI, it exposes inequality in social and economic conditions of a community, opportunities in selected areas. HOI, GOI, HPI-1, HPI-2-Same components, different measurements Longevity Knowledge Decent standard of living Participation or exclusion HDI Life expectancy at birth 1. Adult literacy rate Adjusted per capita income in PPP$ 2. Combined enrolment ratio GDI Female and male life 1. Female and male adult Female and male earned expectancy at birth literacy rate income share 2. Female and male combined enrolment ratio HPI-1 Percentage of people not Illiteracy rate Deprivation in economic expected to survive to age 40 provisioning, measured by: 1. Percentage of people without access to water and health services 2. Percentage of undervveight children under five HPI-2 Percentage of people not Functional illiteracy rate' Percentage of people living Long-term unemployment expected to survive to age 60 below the income poverty line rate (12 months or more) (50% of median disposable income) a. Based on level 1 prose literacy according to the results of the OEeD International Adult Literacy Survey. OVERVIEW 15