The document discusses innovations that will shape retail between now and 2020. It focuses on three key themes: the customer, the store, and omnichannel. Regarding the customer theme, technologies like mobile commerce and social media are both opportunities and challenges for retailers to adapt to changing consumer dynamics. The innovations highlighted will help retailers understand where they can best add value. The only certainty is that rapid change will continue, so this research aims to help retailers be better prepared to meet that challenge.