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Working With Your Distributor for Better Business With Wine

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National Restaurant Association
National Restaurant Association

Visit http://www.winespiritsbeer.org for more information.

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“ Working with your distributor for better business with wine” Jerry Baxter Vice President, National Accounts May 20, 2008
CHARMER SUNBELT GROUP: WHO WE ARE ,[object Object],[object Object],[object Object],[object Object],[object Object],WINE SPIRITS BEER/COOLERS OTHER/NON-ALCOHOLIC
CSG VISION To be the Distributor of Choice…
CHARMER SUNBELT NATIONAL FOOTPRINT AL: Alabama Sales Co AZ: Alliance Beverage CO: Beverage Distributors CT: Connecticut Distributors DC: Washington Wholesale DE: United Distributors of DE FL: Premier Beverage MA: Commonwealth W & S MD: Reliable Churchill MD/DC/DE: Bacchus Importers MS: Mississippi Sales Co NC: Prestige Wines Distributors NJ: R&R Marketing NYC: Empire Merchants NY: Empire Merchants North PA: Capital Wine & Spirits SC: Ben Arnold-Sunbelt Beverage VA: Associated Distributors We do business in some of the largest and most dynamic markets in the country… MT WY ID WA OR NV UT CA AZ ND SD NE CO NM TX OK KS AR LA MO IA MN WI IL IN KY TN MS AL GA FL SC NC VA WV OH MI NY PA MD DE NJ CT RI MA ME VT NH AK HI DC
Wine Distributors…past, present, future…
WORKING WITH YOUR DISTRIBUTOR FOR BETTER WINE BUSINESS… ,[object Object],[object Object],[object Object],[object Object]
VALUE ADDED INITIATIVES FOR DRIVING WINE SALES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1- Increase Profitability 2- Increase number of customers purchasing alcohol. 3- Train servers to increase sales. Three of the top five responses from the Technomics Operator Survey October, 2007 Unlocking Opportunities for chain operators…
PROFESSIONAL WAITSTAFF SALES & SERVICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROFESSIONAL WAITSTAFF SALES & SERVICE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INTRODUCTION TO WINE, SPIRITS & BEER
PROFESSIONAL CATERING WINE SEMINAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ON PREMISE CATEGORY MANAGEMENT… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCEPT SELLS LIBRARY… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(CO) = The grapes used to make this wine are from vineyards that are Certified Organic. (SF) = The grapes used to make this wine are from vineyards using Sustainable Farming practices. (BF ) = The grapes used to make this wine are from vineyards using Biodynamic Farming practices.
CLOSING… Thanks for your time! Make your distributor relationship work for you and your wine business……

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Working With Your Distributor for Better Business With Wine

  • 1. “ Working with your distributor for better business with wine” Jerry Baxter Vice President, National Accounts May 20, 2008
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  • 3. CSG VISION To be the Distributor of Choice…
  • 4. CHARMER SUNBELT NATIONAL FOOTPRINT AL: Alabama Sales Co AZ: Alliance Beverage CO: Beverage Distributors CT: Connecticut Distributors DC: Washington Wholesale DE: United Distributors of DE FL: Premier Beverage MA: Commonwealth W & S MD: Reliable Churchill MD/DC/DE: Bacchus Importers MS: Mississippi Sales Co NC: Prestige Wines Distributors NJ: R&R Marketing NYC: Empire Merchants NY: Empire Merchants North PA: Capital Wine & Spirits SC: Ben Arnold-Sunbelt Beverage VA: Associated Distributors We do business in some of the largest and most dynamic markets in the country… MT WY ID WA OR NV UT CA AZ ND SD NE CO NM TX OK KS AR LA MO IA MN WI IL IN KY TN MS AL GA FL SC NC VA WV OH MI NY PA MD DE NJ CT RI MA ME VT NH AK HI DC
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  • 14. CLOSING… Thanks for your time! Make your distributor relationship work for you and your wine business……