Presentation by Deidre Luzmore of Luzmore Consulting. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/
4. 2. Communicate your sustainability
“We offer bike tours,
we tell you how to
enjoy it safely , we tell
you what sights to look
out for to get the most
of out of it PLUS you
get a water bottle so
you have to feel less
guilty about flying 17
000kms to get here”
7. 3. Don‟t underestimate Waste
Audits
• David Wibberley - Food &
Beverage Duty Manager at
Vineyard Hotel & Spa
discovered
8. 3. Waste Audits
• The aim is to take something
totally recyclable that is
usually thrown away and
create from it something that
will benefit the children of
our Community
– David on Cape Talk recently
10. Uncorked Project Supporters
• Delaire • Meerlust
• Boschendal • Simonsig
• Klein Constantia • Klein Constantia
• Constantia Uitsig • Warwick
• Groot Constantia • Vineyard Staff:
• Buitenverwachting – Matt Deitchman – Vineyard Hotel
Food and Beverage
• The Athol Fugard Theatre
– Roy Davies – Vineyard Hotel
• Thelema Tasting Room
General Manager
• Villiera
– Afke van Druenen – Vineyard Hotel
• WinEx Cape Town Assistant Restaurant Manager
• Anthonij Rupert Wines
• Waterford
30 000 corks in two months
11. 4. Don't stop innovating - Break the
disposable cup habit
12. 4. Don't stop innovating - Break the
disposable cup habit
• Bring in your commuter cup and
receive a Grandé coffee for price
of medium
• Check first that the commuter cup
fits under the group heads of your
espresso machine
13. 4. Don't stop innovating -
• increase recycling
content in to-go • How does this improve
containers your bottom line?
• Diversify your product
offering
• Provides a fresh
marketing angle
• Re-invents an old
product – the picnic
14. 5. Campaigning just might make all
the difference
• WRAP - Waste &
Resources Action
Programme
• Through WRAP‟s
efforts, retailers and
brands are helping
consumers reduce food
waste.
15. 5. Campaigning
• In South Africa it‟s estimated that
households are also throwing away
about 14% of the food they
purchase, yet over 11 million South
Africans are “food insecure”; in
other words, don’t know where
their next meal is coming from
• There are serious environmental
implications to wasting food. Not
only is it a waste of resources but
also a waste of energy, water and
packaging used in food production,
transportation and storage. This all
goes to waste when we throw away
perfectly good food
16. 5. Campaigning: Closing the Loop
Using the right technology ensures that organic waste is processed
efficiently and turns
This into ...............................................this!
17. 5. Campaiging: Closing the Loop
• Look at Food waste in your business:
•Discover clever ways to reduce food waste
•Invent food left over recipes,
•Create guidelines to best store food
•Get your Chef‟s involved
18. Helping your bottom line
• 1. Offer Green incentives - Green incentives
can increase occupancy
• 2. Communicate your sustainability - share
your knowledge and experiences- RT is not
about „them and us‟
• 3. Waste Audits
• 4. Don't stop innovating
• 5. Campaigning just might make all the
difference
Hinweis der Redaktion
These examples are from my own observations, interviews conducted, time spend with business owners, environmental managers and conference organisers. Observations from time spent in the UK being bombarded, more than here in South Africa with sustainability messages. I began to notice them everywhere I went. Not only in the media but everywhere the consumer could be found. Some of the campaigns were extremely well executed. This is my two pence worth.....
if you are located on a myCiti bus route, consider a special package for guests who arrive by bus
Partner with retailers/manufacturers: Develop a coupon system that offers a discount to your customers they can redeem when purchasing a re-usable commuter cup.Bring in your commuter cup and receive a Grandé coffee for price of mediumCheck first that the commuter cup fits under the group heads of your espresso machine