Resonant Insights NWEN eIQ: Crafting Your Vision

NWEN eIQ– March 31, 2011

Crafting Your Vision
And
Roadmap to Results

www.resonantinsights.com

First,
are you an…
- Employee
- Employer
- Solopreneur

Copyright 2011. Resonant Insights LLC

Thank You


Second,
A word from The Marketing Guru

Clarity of
purpose


Evoke
all parts
… of a leader and individual contributors


Evoking
passion
& … from within

excellence

For Today
1
Current State

2
Science of Motivation

3
Crafting your Vision and Plan


Current
State


$416 billion per year =
Cost of
Lost productivity due to
Disengaged Employees

Source: Gallup Organization’s Employee Engagement Survey, 2009


Only 1:3
employees
Worldwide are
engaged
SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.

Shareholder Return

SOURCE: Hewitt Associates in 2009


Those that are…
ENGAGED stay DISENGAGED stay
for what they… for what they…

GIVE GET


In your day-to-day operations…

Executives: Trust, communication, and culture.

Managers: Coaching, relationships and dialogue.

Individuals: Ownership, clarity, and action.



(and work)


True bottom-line

People
are
RESILIENT

Who said this?


Herb Kelleher


Vineet Nayar
“I often wonder what would happen if we
were to give Gen Y the license to reinvent
Vice Chairman and CEO
companies completely.”
HCL Technologies
The fastest growing information services company in India.


Science of
Motivation


Science of Motivation
Autonomy:
Urge to direct our own lives.

Mastery:
Desire to get better and better at what matters.

Purpose:
Yearning to do what we do in the service of
something larger than ourselves.


Mismatch
“There is a mismatch between what
science knows and what business does.”
(Intrinsic vs. Extrinsic Motivators)
Daniel Pink


Who’s living it?

mastery purpose autonomy
Live their values. Created a Welcome
Others come purpose driven unconventional
to their training culture, one ways to innovate
to learn from employee at a and create new
them. time. products.


Increasingly common practices
annual commitments (purpose)
360o feedback loops (mastery)
flexible hours (autonomy)
ownership (autonomy)
training (mastery)
strategic initiatives (purpose)
coaching programs (purpose)


Like it or not… you
make a ripple.

You

Team

Organization

World


Do your
efforts
create a
storm?
or…


Are you creating an
INTENTIONAL ripple?


Crafting
Your Vision


Vision vs. Mission

PAST PRESENT FUTURE

RESULTS MISSION VISION
Accomplishments Broad Goals “North Star” Inspiration
WHAT HOW WHY
Prove Success Defines Success Guiding Principles


Values Lead Strategy
Zappos Family Core Values
“As we grow as a company, it has become more and more important
to explicitly define the core values from which we develop our
culture, our brand, and our business strategies. These are the ten
core values that we live by:

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble”


Your Values
1. Top 10
2. Top 3
3. #1 Value

Abundance Cooperation Fun Mastery Spirituality
Accuracy Creativity Growth Power Strength
Achievement Critical Health Prestige Structure
Adventure Curiosity Helping Others Productivity Teamwork
Autonomy Diversity Honesty Quality Time
Balance Duty Humor Relationship Tranquility
Beauty Effectiveness Independence Respect Uniqueness
Belonging Equality Innovation Risk Vitality
Clarity Equity Integrity Religion Wealth
Commitment Excellence Justice Security Winning
Communication Excitement Knowledge Self-Responsibility Wisdom
Compassion Family Leisure Service

Courage Freedom Love Solitude


A vision must feel impossible
to achieve.

“Dedicated to helping
entrepreneurs succeed.”


A mission must guide action
and impact.

“Our activities and programs are focused on
building the entrepreneurial and venture
community in the Northwest and enabling
entrepreneurs to access resources and funding
to accelerate their business.”


A vision must feel impossible
to achieve.

““The perfect search engine.”
says co–founder Larry Page


A mission must guide action
and impact.

To organize the world’s information
and make it universally
accessible and useful.


Vision Check-List
Rate your organization on living its vision.

1. Created a written vision statement

2. Articulated the vision internally

3. Articulated the vision externally

4. CEO takes full ownership of living the vision

5. Your mission/actions are driven by vision
Use a 3-point scale: 3 = Great! | 2 = OK | 1 = Poor


Creating a Vision

1. WHY are you drawn to this business?
(beyond making lots of $$$)

2. WHAT are the values of your…?
• Founders
• Ideal Employees/Customers Partners
• Ideal Customers

3. HOW will your vision inspire those inside and outside
your organization?


Mission Check-List
Rate your organization on living its mission.

1. Created a written mission statement

2. Tie ALL actions to the mission

3. Said “no” to things not within your mission

4. Crafted key performance indicators tied to mission

5. Reward employees/partners on these KPIs
Use a 3-point scale: 3 = Great! | 2 = OK | 1 = Poor


Creating a Mission

1. WHO will you serve?

2. WHAT benefits will you provide those you serve?

3. HOW will you know you are successful?


How satisfied are you…
with yourself, your team and partners
consistently meeting your goals?

Crafting
Your Plan


100% = 24 hours

Bill Gates, you and I…
all have the same 24 hours.

Work/Life Balance is old news
it’s about…
Balance


Hurry
In the West

Hurry
In the East


We all have the same 24 hours.


YOU choose what
to put in your 24 hours


The extra 1%

comes through us and
from others who support us.

Achieving Consistent Impact
Step 1: Your Intention. Set a conscious choice, with conviction.

Step 2: Your Commitment. Make it real and be accountable.

Step 3: Your Choice. Make sure it’s your choice & own it.

Step 4: Your Work. Do ‘the work’ with focus and tenacity.

Step 5: Your Power. Put all of yourself in what you do.

Step 6: Your Integration. Embrace your fears and do it anyway.

Step 7: Your Gift. Enjoy your victory with your team.

Peak Event


What’s a Peak Event?
1. To begin, you felt it was IMPOSSIBLE or you
doubted you could achieve it.
2. You had an INTENSE DESIRE and choice to
accomplish the desired outcome.
3. Now when you look back, that event is a
REMINDER of what you accomplished.


Peak events can be…
Athletic
Academic
or
Artistic


What’s your
peak event?


My Peak
Event

Context
I was at a week long leadership
training. On day 4 we had four
equally challenging ropes course
exercises to participate in—
if we choose to.


Step 1: Intention: I really wanted to get 100% of
climbing a 50’ foot pole and grab the trapeze bar.

Step 2: Choice: It was my choice. No one was
“making” me do it.”

Step 3: Commitment: I spoke my intention
to the leader who supported me in accountability.


Step 4: Work: I had to climb the pole and not fall.
I had to step into action.


Step 5:
Power:
It took a primal part of me
to get my body on top of
the pole.


Step 6:
Integration:
One breath, and the
pole stopped shaking.

Step 7:
Gift:
Took my time to
kinesthetically
remember the
moment.

Leverage Peak Events
To evoke
Purpose, Passion & Excellence

ONE individual contributor at a time.


Flow in Action

1 + 1 + 1 … = Integrated Team


When to apply peak events?
Setting annual commitments (purpose)
Career planning (mastery)
Rewards & recognition (mastery)
Leadership retreat (purpose)
Layoffs or fear of layoffs (purpose)
Cross boundary collaboration (purpose)
Annual review (purpose)
Innovation & creativity (autonomy)
Coaching (purpose)
Mentoring groups (mastery)

Benefits of “The 101% Team”
#1. True collaboration.

#2. Individual self-responsibility.

#3. Focused attention to mastery.

#4. Greater retention.

#5. Grow brand value.


What’s
next?


Plot your activities
Against your values/vision/mission
Not
Highly
Aligned
Aligned
But you
and
make it
Urgency Urgent
Urgent

Not Highly
Aligned, Aligned
And not but not
Urgent Urgent

Alignment

Why Resonant Insights?
We inspire people to be their 101% best.

Our request

Sign up for our newsletter and social media.

Thank You

www.ResonantInsights.com

bobby@resonantinsights.com

Definitions & Resources
What’s a What’s 101% Our Favorite
Peak Event? about? Resources
1. You felt it was impossible 1. You can only give a 1. Watch the many inspiring TED
or challenging for you to maximum of 100% of talks at our You Tube channel
achieve when you set yourself. (button on top of home page)
out to do this event.
2. Be clear what matters 2. Read/listen to these books:
2. You were super clear most to YOU and focus
about your desired on just that 100%.  “Drive” Daniel Pink
outcome and it was your  “Succeed” Heidi Halvorson
choice to do the event. 3. Expect the unexpected  “The Power of Focus”
Jack Canfield, Mark V. Hansen, Les Hewitt
extra 1%: The Power of
 “Think & Grow Rich” Napoleon Hill
3. Now you draw positive Inspiration.  “The 101% You” Bobby Bakshi
energy whenever you
recall what you achieved 3. Tips to Be Your 101%
by doing that event.
Subscribe to our bi-monthly
A Peak Event can be Remember, there is only ONE newsletter to keep learning.
anything. Typically they it is you. No one else ever will be (top left at www.resonantinsights.com)
an academic, artistic or the exact same as you. Let
athletic accomplishment. loose with 100% of you!

www.resonantinsights.com
bobby@resonantinsights.com
425.999.9984

Resonant Insights NWEN eIQ: Crafting Your Vision

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