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The
Game of Thrones
Guide to
Content
Marketing
Sure, the
Starks, Lannisters, and
Targaryens
delight audiences with their tales of
adventures, lust, and betrayal.
But they also have a helluva lot to teach us
Content Marketers …
The
CERSEI
Principle
Always be
strategizing.
A successful content
marketing program is a
strategic program, one that’s
consistently focused on the
big picture.
The Lesson: HAVE A STRATEGIC MINDSET.
Create a strategy to guide everything you do.1
2 Build and leverage strategic alliances.
3 Be ready to adapt as circumstances change.
4 “And don’t be surprised if your firstborn turns
out to be a tool.” – C.L.
The
TYRION
Principle
You don’t have to
be big to be a badass.
Some of the most successful
content marketers are small
companies with the agility to
act quickly and capitalize on
current trends.
The Lesson: USE YOUR LEVERAGE.
Use content to deepen your personal relationships
with customers.
1
2 Jump on trending topics as appropriate.
3 Respond immediately to questions, comments,
and social mentions.
4 “Yeah, chicks dig us little guys.” – T.L.
The
Daenerys
Principle
Build a strong
team around you.
Good content marketers understand that one
person can’t do it all. That’s why they build
strong circles of experts — inside and outside
their businesses — to support their strategies.
The Lesson: IT’S ALL IN THE TEAMWORK.
Avoid placing all the responsibility on one person.1
2 Bring in other team members to incorporate a
variety of perspectives into your content.
3 Fill in the gaps with outside experts.
4 “And dragons. Don’t forget the dragons.” – D.T.
The
ARYA
Principle
Be who you are.
Successful content
marketers fit into no one’s
mold.
They spend a lot of time
and effort finding their
own unique voice … and
then they rock it.
The Lesson: BE YOURSELF.
Develop your own unique voice.1
2 Infuse your style into every piece of content.
3 Draw inspiration from other successful content
marketers, but steer clear of imitation.
4 “And always keep your Needle sharp.” – A.S.
AND FINALLY …
The
Ned
Principle
Winter is coming.
The day will come when a
blog post or article is due
tomorrow … and you’ve got
nothing.
The Lesson: BE READY.
Maintain a bank of content ideas for emergencies.1
2 Keep your creativity-jogging tools handy.
3 Have a good network of peeps who can help.
4 “And don’t get your head lopped off.” – N.S.
Always be strategizing.
TO SUM UP …
1
2
3
4
You don’t have to be big to be a badass.
Build a strong team around you.
Be who you are.
Winter is coming (so be ready).5
BY RACHEL PARKER.
@ResonanceCont
Insert CTA Header
To learn more about content
marketing, visit our blog at
ResonanceContent.com/blog

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The Game of Thrones Guide to Content Marketing

  • 1. The Game of Thrones Guide to Content Marketing
  • 2. Sure, the Starks, Lannisters, and Targaryens delight audiences with their tales of adventures, lust, and betrayal. But they also have a helluva lot to teach us Content Marketers …
  • 4. A successful content marketing program is a strategic program, one that’s consistently focused on the big picture.
  • 5. The Lesson: HAVE A STRATEGIC MINDSET. Create a strategy to guide everything you do.1 2 Build and leverage strategic alliances. 3 Be ready to adapt as circumstances change. 4 “And don’t be surprised if your firstborn turns out to be a tool.” – C.L.
  • 6. The TYRION Principle You don’t have to be big to be a badass.
  • 7. Some of the most successful content marketers are small companies with the agility to act quickly and capitalize on current trends.
  • 8. The Lesson: USE YOUR LEVERAGE. Use content to deepen your personal relationships with customers. 1 2 Jump on trending topics as appropriate. 3 Respond immediately to questions, comments, and social mentions. 4 “Yeah, chicks dig us little guys.” – T.L.
  • 10. Good content marketers understand that one person can’t do it all. That’s why they build strong circles of experts — inside and outside their businesses — to support their strategies.
  • 11. The Lesson: IT’S ALL IN THE TEAMWORK. Avoid placing all the responsibility on one person.1 2 Bring in other team members to incorporate a variety of perspectives into your content. 3 Fill in the gaps with outside experts. 4 “And dragons. Don’t forget the dragons.” – D.T.
  • 13. Successful content marketers fit into no one’s mold. They spend a lot of time and effort finding their own unique voice … and then they rock it.
  • 14. The Lesson: BE YOURSELF. Develop your own unique voice.1 2 Infuse your style into every piece of content. 3 Draw inspiration from other successful content marketers, but steer clear of imitation. 4 “And always keep your Needle sharp.” – A.S.
  • 17. The day will come when a blog post or article is due tomorrow … and you’ve got nothing.
  • 18. The Lesson: BE READY. Maintain a bank of content ideas for emergencies.1 2 Keep your creativity-jogging tools handy. 3 Have a good network of peeps who can help. 4 “And don’t get your head lopped off.” – N.S.
  • 19. Always be strategizing. TO SUM UP … 1 2 3 4 You don’t have to be big to be a badass. Build a strong team around you. Be who you are. Winter is coming (so be ready).5
  • 21. Insert CTA Header To learn more about content marketing, visit our blog at ResonanceContent.com/blog