Find out how blogs, Facebook, Twitter, and YouTube offer tremendous opportunities for libraries to grow their public presence and engage their communities.

1. Texas Library Association Annual Conference
Thursday, April 25, 2013
Maximizing Social Media
for Marketing

2. #TLXA13
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3. #TXLA13
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4. #TXLA13
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5. #TXLA13
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6. #TXLA13
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7. #TXLA13
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8. WHY SOCIAL MEDIA?

9. It’s about
people.
#TXLA13
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10. A BRIEF TOUR OF “THE SOCIALHOOD”
#TXLA13

11. Meet “The Big 4”
#TXLA13
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12. YOUR BLOG: “THE OPEN HOUSE”

13. Your Blog: “The Open House”
• Blog (short for “weblog”) =
online journal
• Text, images, audio, or video
• Subscribers have new posts
delivered via email
• Expand your reach through
guest blogging
#TXLA13
@resonancecont

14. Your Blog: “The Open House”
Benefits
• Open template
• Can feature text,
images, audio, video, or
a combination
• If self-hosted, you own
the blog and all its
content
Challenges
• “Pull” tactic—need to
attract readers to it
• May require some
HTML “tweaking”
#TXLA13
@resonancecont

15. Your Blog: “The Open House”
Opportunities for Libraries
• Gives you a longer format for communicating
with your audience
• Open format — share images and video as
well as text
• Readers can subscribe and have updates
delivered via email
#TXLA13
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16. #TXLA13
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17. FACEBOOK: “THE COFFEE SHOP”

18. Facebook: “The Coffee Shop”
• World’s largest social
networking site
• 1.06 billion users worldwide
• Average user spends more
than 7 hours a month on the
site
• 1 billion pieces of content
shared each day
#TXLA13
@resonancecont

19. Facebook: “The Coffee Shop”
Benefits
• World’s largest
networking site
• Content types include
text, links, image, video
• Apps allow creation of
content-rich Fan Pages
Challenges
• Cultural mixed in with
personal … and the
inane
• Poor search engine
• You don’t actually own
your Facebook content
#TXLA13
@resonancecont

20. Facebook: “The Coffee Shop”
Opportunities for Libraries
• Share content daily to stay “front of mind”
with community members.
• Interact with complementary organizations to
leverage their audiences.
• Create a Group for your patrons.
• Promote your blog posts.
#TXLA13
@resonancecont

21. #TXLA13
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22. #TXLA13
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23. TWITTER: “THE SPEED DATE”

24. Twitter: “The Speed Date”
• 140-character posts
• Over 200 million active
users
• 400 million tweets per day
• 1.6 billion search queries a
day
#TXLA13
@resonancecont

25. Twitter: “The Speed Date”
Benefits
• Easy to use
• Excellent listening
mechanism
• Auto-schedule tools
• Initiate and follow
conversations around
hashtags
Challenges
• 140-character limit
• Content limited to text
and links (can attach
photos or videos)
• Average life span of a
tweet is less than an
hour
#TXLA13
@resonancecont

26. Twitter: “The Speed Date”
Opportunities for Libraries
• Establish authority by sharing relevant
content.
• “Live tweet” from events.
• Create conversations around current topics.
• Embed Twitter feed into your website and
Facebook page.
#TXLA13
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27. #TXLA13
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28. #TXLA13
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29. YOUTUBE: “THE PUBLIC ACCESS CABLE
CHANNEL”

30. YouTube: “The Public Access Cable
Channel”
• Video sharing social
network
• The Web’s #2 search engine
• More than 1 billion unique
users each month
• More than 1 trillion views in
2011
#TXLA13
@resonancecont

31. YouTube: “The Public Access Cable
Channel”
Benefits
• Most personal form of
social communication
• Highly visible in search
• Perfect for instructional
content (e.g., using
online resources)
Challenges
• Content limited to video
• Video creation requires
some technical skill
• Search engines don’t
recognize video content
#TXLA13
@resonancecont

32. YouTube: “The Public Access Cable
Channel”
Opportunities for Libraries
• Engage with people on a highly personal level.
• Create an online video library that’s highly
search-visible.
• Post video tours of your facilities.
• Create guided tutorials on how to use online
resources.
• Record and share lectures and other live
events.
#TXLA13
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33. #TXLA13
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34. It’s all about integration
#TXLA13
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35. And there’s more …
#TXLA13
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36. TIPS FOR ROCKING THE SOCIAL SCENE

37. 70%
20%
10%
#TXLA13
KNOW YOUR PATRONS … REALLY WELL
#TXLA13
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38. THE 70-20-10 RULE
Sharing
valuable, relev
ant content
Sharing
others’ posts
(retweets, sha
res, etc.)
Promoting
your services
70%
20%
10%
#TXLA13
@resonancecont

39. RESPOND TO QUESTIONS PROMPTLY
(EVEN IF YOU DON’T HAVE THE ANSWER)
70%
20%
10%
#TXLA13 @resonancecont

40. 70%
20%
10%
POST IMAGES … LIKE, A LOT
#TXLA13
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41. 70%
20%
10%
SHOW YOUR COMMUNITY SPIRIT
#TXLA13
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42. 70%
20%
10%
ENGAGE WITH POLLS AND QUIZZES
#TXLA13
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43. 70%
20%
10%
HAVE FUN!
#TXLA13
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44. THANK YOU!
#TXLA13
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