1. 2R Bridging Media Information Architecture for Ubiquitous Ecologies Luca Rosati & Andrea Resmini

2. let's play a game of traveling

3. where does the journey start?

5. circa 1999

6. Mh. EuroIA in Copenhagen seems a laff riot. Going there http://www.flickr.com/photos/ihateyou/2905684780/ Meet James. He wants to travel

7. http://www.flickr.com/photos/yourdon/3254328961/ Let's hope the travel agency is open. And remember the hotel. He's going for it

8. http://www.flickr.com/photos/dan4th/144369022/ Well, yes, you could buy a direct flight, but then ... He's going for it

9. http://www.flickr.com/photos/dan4th/144369022/ Of course we cannot provide you with a bus card now, but ... He's going for it

10. http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Excuse me? I'm looking for the Lille Havfrue Hotel? Excuse me? He gets to København

11. http://www.flickr.com/photos/sillygwailo/3320816159/ Now, where did I put the maps and pictures? Then he has maps and memories

12. touch points or obstacles? process whew! ... @#%! ??? A totally scientific model, 1999 user experience

13. circa 2009

14. http://todaysseniorsnetwork.com/ Mh. EuroIA in Copenhagen seems a laff riot. Going there Meet Mario. He wants to travel

15. Oh come on! Damn site wouldn't let me buy a bus card? He's going for it

16. http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Pass me the map, will you? No, not Google, the ... Aww ... He gets to København

17. Image: Media Heaven Ltd Then he has maps and memories Now, where did I put the maps and pictures?

18. touch points or obstacles? process user experience whew! @#%! A totally scientific model, 2009

19. is this really a different experience ?

20. couldn't this be one single seamless process ?

21. circa 2019?

22. Meet Pranav. He wants to travel Pranav Mistry, Sixth Sense demo

23. He's going for it Pranav Mistry, Sixth Sense demo

24. Bruce Branit, World Builder

25. Pranav Mistry, Sixth Sense demo Being delayed

26. Then he has maps and memories Pranav Mistry, Sixth Sense demo

27. who designs all this?

28. this is a human-information interaction process

29. does IA have a role in this?

30. A as information moves to physical spaces IA is used to design the entire range of shared informational spaces, places, services, and processes

31. B IA becomes the connector between different media and different contexts and provides experiential continuity to products and services

32. a manifesto

33. 1 information architectures become ecosystems

34. 1 no artifact stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process

35. 2 users become intermediaries

36. 2 participants in these ecosystems actively produce and re-mediate content and meaning

37. 3 static becomes dynamic

38. 3 intermediaries makes them perpetually unfinished, perpetually changing, and perpetually open to further refinement and manipulation

39. 4 dynamic becomes hybrid

40. 4 the boundaries separating media and genres get thinner. all experiences become cross-media bridge-experiences across different environments

41. 5 horizontal prevails over vertical

42. 5 intermediaries push towards spontaneity, ephemeral structures of meaning, and constant change. correlation becomes predominant

43. 6 product design becomes experience design

44. 6 focus shifts from how to design single items to how to design experiences spanning processes

45. 7 experiences become cross­media experiences

46. 7 experiences bridge multiple connected media and environments into unitarian ubiquitous ecologies

47. “ cyberspace is not a place you go to but rather a layer tightly integrated into the world around us” Institute for the Future

48. http://www.flickr.com/photos/bibliodyssey/3037600527/

49. http://www.flickr.com/photos/onderock78/2618158850/

50. http://media.photobucket.com/image/game%20of%20the%20goose/virtualequity/fright_flight_of_the_snow_geese_by_.jpg 67

51. Thank you! Luca Rosati < [email_address] > Andrea Resmini <ar@fatdux.com>

52. mirror