On-premise operators include restaurants, bars, and other venues, and they are all competing for consumer dollars. Operators must set themselves apart by creating a unique dining experience to drive traffic. This incorporates menu offerings as well as overcoming a lack of food or drink options. A strong push toward menu expansion in terms of types of drinks and dayparts served helps attract patrons. Further, product attributes of beverages can capture consumer attention including the unique use of ingredients, flavors, claims, and craft alcohols.

1. On-premise Alcohol Consumption Trends - US - May 2014
On-premise operators include restaurants, bars, and other venues, and they are all competing for consumer dollars. Operators must set themselves apart by
creating a unique dining experience to drive traffic. This incorporates menu offerings as well as overcoming a lack of food or drink options. A strong push toward
menu expansion in terms of types of drinks and dayparts served helps attract patrons. Further, product attributes of beverages can capture consumer attention
including the unique use of ingredients, flavors, claims, and craft alcohols.
table Of Content
scope And Themes
what You Need To Know
definition
data Sources
consumer Survey Data
abbreviations And Terms
abbreviations
terms
executive Summary
the Market
figure 1: Total Us Sales And Fan Chart Forecast Of On-premise Alcohol, At Current Prices, 2008-18
market Drivers
opportunities
menu Analysis
figure 2: Segment Breakdown Of Alcoholic Beverages At Restaurants, By Incidence, Q4 2010-13
figure 3: Top 10 Alcoholic Beverage Items, By Incidence, Q4 2010-13
consumer Data
figure 4: On-premise Alcohol Consumption Place, February 2014
figure 5: On-premise Alcohol Attitudes, February 2014
what We Think
issues And Insights
dining Experience: Approaches To Successfully Attract Customers
the Issues
the Implications
drink Expansion: The Most Effective Strategies For On-premise Operators
the Issues
the Implications
trend Applications
trend: The Big Issue
trend: Guiding Choice
trend: Locavore
market Size And Forecast
key Points
market Size And Forecast
figure 6: Total Us Sales And Forecast Of On-premise Alcohol, At Current Prices, 2008-18
figure 7: Total Us Sales And Forecast Of On-premise Alcohol, At Inflation-adjusted Prices, 2008-18
fan Chart Forecast
figure 8: Total Us Sales And Fan Chart Forecast Of On-premise Alcohol, At Current Prices, 2008-18
On-premise Alcohol Consumption Trends - US - May 2014

2. market Drivers
cost And Inflation Of Food Items
economic Indicators
health And Wellness
allergies And Gluten-free
government Legislation
alcohol Research
millennials Drive Usage
innovations And Innovators
craft Alcohol
cocktail Flavors
new Cocktail Bases
infused Alcohol
the Local Movement
globalization
mocktails
bring-your-own
alcohol Pairings
classes And Events
technology
competitive Context
home Consumption
full Service Restaurants
limited Service Restaurants
new Places
retail Outlets
featured Companies: Focus On Chicago
the Northman
io Urban Roofscape
figure 9: Io Urban Roofscape, May 2014
replay Beer & Bourbon
figure 10: Replay Beer & Bourbon, May 2014
rm Champagne Salon
figure 11: Rm Champagne Salon, May 2014
figure 12: Rm Champagne Salon Cheese Menu, May 2014
ch Distillery
figure 13: Ch Distillery, May 2014
menu Analysis: On-premise Alcohol
segment Breakdown Of Alcoholic Beverages
figure 14: Segment Breakdown Of Alcohol Beverage Items, By Incidence, Q4 2010-13
figure 15: Segment Breakdown Of Alcoholic Beverage Items, By Price, Q4 2010-13
leading Alcoholic Beverages Menued
figure 16: Top 10 Alcoholic Beverage Items, By Incidence, Q4 2010-13
figure 17: Top 10 Alcoholic Beverage Items, By Price, Q4 2010-13
menu Analysis: Cocktails
On-premise Alcohol Consumption Trends - US - May 2014

3. segment Breakdown Of Cocktails
figure 18: Segment Breakdown Of Cocktail Items, By Incidence, Q4 2010-13
figure 19: Segment Breakdown Of Cocktail Items, By Price, Q4 2010-13
leading Cocktail Types
figure 20: Top 10 Cocktail Types, By Incidence, Q4 2010-13
top Alcohol Types Used In Cocktails
figure 21: Top 10 Alcohol Ingredients Used In Cocktails, By Incidence, Q4 2010-13
frequently Menued Item Claims
figure 22: Top 10 Menu Item Claims For Cocktails, By Incidence, Q4 2010-13
menu Analysis: Wine
segment Breakdown Of Wine
figure 23: Segment Breakdown Of Wine, By Incidence, Q4 2010-13
figure 24: Segment Breakdown Of Wine, By Price, Q4 2010-13
leading Categories Of Wine
figure 25: Top Categories Of Wine, By Incidence, Q4 2010-13
most Menued Types Of Wine
figure 26: Top 10 Types Of Wine, By Incidence, Q4 2010-13
top Menu Item Claims For Wine
figure 27: Top 10 Menu Item Claims For Wines, By Incidence, Q4 2010-13
menu Analysis: Beer
segment Breakdown Of Beer
figure 28: Segment Breakdown Of Beer, By Incidence, Q4 2010-13
figure 29: Segment Breakdown Of Beer, By Price, Q4 2010-13
leading Types Of Beer
figure 30: Top 10 Types Of Beer, By Incidence, Q4 2010-13
most Frequent Menu Item Claims For Beer
figure 31: Top 10 Menu Item Claims For Beer, By Incidence, Q4 2010-13
top Flavors For Beer
figure 32: Top 10 Flavors For Beer, By Incidence, Q4 2010-13
consumer Data – Overview
restaurant Usage
figure 33: Alcohol Usage, February 2014
figure 34: Alcohol Usage, By Drinking Frequency, February 2014
retail Behavior And Attitudes At Retail
figure 35: Retail Consumption Behavior, By Drinking Frequency, February 2014
occasion By Time By Day, Occasion, And Party
figure 36: Consumption Time By Alcohol, By Drinking Frequency, February 2014
on- And Off-premise Consumption Places And Occasions
figure 37: Off-premise Alcohol Consumption Place, By Drinking Frequency, February 2014
figure 38: On-premise Alcohol Consumption Place, By Drinking Frequency, February 2014
attitudes Toward Alcohol Consumption
figure 39: Attitudes Toward Alcohol, By Drinking Frequency, February 2014
reasons For Abstention
figure 40: Reasons For Abstaining From Alcohol, By Drinking Frequency, February 2014
changes In Behavior At Full Service Restaurants
figure 41: Change In On-premise Behavior, February 2014
figure 42: Change In On-premise Behavior – More, By Drinking Frequency, February 2014
cocktail Selection Factors
figure 43: Cocktail Selection Factors, February 2014
figure 44: Cocktail Selection Factors – Seek Out Cocktails With This, By Drinking Frequency, February 2014
figure 45: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Drinking Frequency, February 2014
figure 46: Cocktail Selection Factors – Indifferent To This, By Drinking Frequency, February 2014
drivers Influencing Consumers
figure 47: On-premise Venue Drivers, By Drinking Frequency, February 2014
attitudes Of On-premise Alcohol Consumers
figure 48: On-premise Alcohol Attitudes, By Drinking Frequency, February 2014
On-premise Alcohol Consumption Trends - US - May 2014

4. consumer Data – By Day, Time, Occasion, And Group
day Of Week
time Of Day
dining Occasion
dining Party
consumer Data – By Alcohol Type
key Points
beer Consumers Drink By Themselves And While Doing Something Else
wine Consumers Stick To Wine And Drink At Restaurants With A Meal
dessert Wine, Fortified Wine, And Aperitif Drinkers Seek Drink Variety And Food Options
shot Drinkers Are The Least Likely Spirits Consumers To Drink Prior To Meals
cordial And Liqueur Drinkers Increased On-premise Visitation And Value The Experience
white Spirits Consumers Are Not Fans Of Craft Or Microbrews And Are Not Influenced By Claims
rtd Drinkers Have High Usage And Are Open To New Drinks And Food
wine Cooler Consumers Are Least Likely To Drink On Weekdays Or Desire Byob Options
hard Cider Consumers Are More Likely To Have Also Consumed Craft And Microbrews
consumer Tables By Alcohol Type
figure 49: Alcohol Usage, By Consumption Of Alcohol By Type, February 2014
figure 50: Retail Consumption Behavior, By Consumption Of Alcohol By Type, February 2014
figure 51: Consumption Time By Alcohol, By Consumption Of Alcohol By Type, February 2014 (new)
figure 52: Off-premise Alcohol Consumption Place, By Consumption Of Alcohol By Type, February 2014
figure 53: On-premise Alcohol Consumption Place, By Consumption Of Alcohol By Type, February 2014
figure 54: Attitudes Toward Alcohol, By Consumption Of Alcohol By Type, February 2014
figure 55: Attitudes Toward Alcohol, By Consumption Of Alcohol By Type, February 2014
figure 56: Change In On-premise Behavior – More, By Consumption Of Alcohol By Type, February 2014
figure 57: Cocktail Selection Factors – Seek Out Cocktails With This, By Consumption Of Alcohol By Type, February 2014
figure 58: Cocktail Selection Factors – Indifferent To This, By Consumption Of Alcohol By Type, February 2014
figure 59: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Consumption Of Alcohol By Type, February 2014
figure 60: On-premise Venue Drivers, By Consumption Of Alcohol By Type, February 2014
figure 61: On-premise Alcohol Attitudes, By Consumption Of Alcohol By Type, February 2014
consumer Data – By Consumption Place
key Points
restaurant Users Focus On Food Offerings First And Foremost
with Meal
happy Hour Drinkers Are Adventurous And Motivated By Deals In Retail
late Night
bar Users Are The Most Likely To Drink During The Afternoon
live Music Bar Users Are Indifferent To Herbs And Spices In Cocktails
cocktail Lounge Users Are Least Likely To See A Wide Selection Of Beers As Important
pubs And Brewery Users Are The Least Likely To Find A Variety Of Portion Sizes Important
nightclub Users Are The Least Likely To Visit Pubs And Breweries
comedy Clubs
wine Bar Users Are Drinking More At Home And While Watching Sports
neighborhood Bar Users Drink At Night, While Doing Something Else, And With Groups
other Venue Drinkers Are Concerned With The Entertainment Experience
entertainment Venues
sporting Events
consumer Tables By Consumption Place
figure 62: Alcohol Usage, By Consumption Place, February 2014
figure 63: Retail Consumption Behavior, By Consumption Place, February 2014
figure 64: Consumption Time By Alcohol, By Consumption Place, February 2014
figure 65: Off-premise Alcohol Consumption Place, By Consumption Place, February 2014
figure 66: On-premise Alcohol Consumption Place, By Consumption Place, February 2014
figure 67: Attitudes Toward Alcohol, By Consumption Place, February 2014
figure 68: Reasons For Abstaining From Alcohol, By Consumption Place, February 2014
figure 69: Change In On-premise Behavior – More, By Consumption Place, February 2014
On-premise Alcohol Consumption Trends - US - May 2014

5. figure 70: Cocktail Selection Factors – Seek Out Cocktails With This, By Consumption Place, February 2014
figure 71: Cocktail Selection Factors – Indifferent To This, By Consumption Place, February 2014
figure 72: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Consumption Place, February 2014
figure 73: On-premise Venue Drivers, By Consumption Place, February 2014
figure 74: On-premise Alcohol Attitudes, By Consumption Place, February 2014
consumer Data – By Gender
key Points
men Consume A Wider Variety Of Alcohol And Tend To Be Heavier Drinkers
women Value Low Prices, Health, And Socialization When Going Out
consumer Tables By Gender
figure 75: Alcohol Usage, By Gender, February 2014
figure 76: Retail Consumption Behavior, By Gender, February 2014
figure 77: Consumption Time By Alcohol, By Gender, February 2014
figure 78: Off-premise Alcohol Consumption Place, By Gender, February 2014
figure 79: On-premise Alcohol Consumption Place, By Gender, February 2014
figure 80: Attitudes Toward Alcohol, By Gender, February 2014
figure 81: Reasons For Abstaining From Alcohol, By Gender, February 2014
figure 82: Change In On-premise Behavior – More, By Gender, February 2014
figure 83: Cocktail Selection Factors – Seek Out Cocktails With This, By Gender, February 2014
figure 85: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Gender, February 2014
figure 86: On-premise Venue Drivers, By Gender, February 2014
figure 87: On-premise Alcohol Attitudes, By Gender, February 2014
consumer Data – By Generation
key Points
younger Millennials Seek A Party Scene, Valuing Price Over Atmosphere
older Millennials Are Attracted To Drink Variety And Dining Experience
additional Differences Between Younger And Older Millennials
baby Boomers Drink With Meals But Have Low Usage And Are Traditional
consumer Tables By Generation
figure 88: Alcohol Usage, By Generations, February 2014
figure 89: Retail Consumption Behavior, By Generations, February 2014
figure 90: Consumption Time By Alcohol, By Generations, February 2014
figure 91: Off-premise Alcohol Consumption Place, By Generations, February 2014
figure 92: On-premise Alcohol Consumption Place, By Generations, February 2014
figure 93: Attitudes Toward Alcohol, By Generations, February 2014
figure 94: Reasons For Abstaining From Alcohol, By Generations, February 2014
figure 95: Change In On-premise Behavior – More, By Generations, February 2014
figure 96: Cocktail Selection Factors – Seek Out Cocktails With This, By Generations, February 2014
figure 97: Cocktail Selection Factors – Indifferent To This, By Generations, February 2014
figure 98: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Generations, February 2014
figure 99: On-premise Venue Drivers, By Generations, February 2014
figure 100: On-premise Alcohol Attitudes, By Generations, February 2014
consumer Data – By Income
key Points
lower-income Consumers Have Low Usage And Are Set In Their Ways
middle-income Consumers Are Open To Alcoholic Bases For Cocktails
the Affluent Tend To Consume Alcohol With Meals And Prefer Microbrews
consumer Tables By Income
figure 101: Alcohol Usage, By Household Income, February 2014
figure 102: Retail Consumption Behavior, By Household Income, February 2014
figure 103: Consumption Time By Alcohol, By Household Income, February 2014
figure 104: Off-premise Alcohol Consumption Place, By Household Income, February 2014
figure 105: On-premise Alcohol Consumption Place, By Household Income, February 2014
figure 106: Attitudes Toward Alcohol, By Household Income, February 2014
figure 107: Reasons For Abstaining From Alcohol, By Household Income, February 2014
figure 108: Change In On-premise Behavior – More, By Household Income, February 2014
On-premise Alcohol Consumption Trends - US - May 2014

6. figure 109: Cocktail Selection Factors – Seek Out Cocktails With This, By Household Income, February 2014
figure 110: Cocktail Selection Factors – Indifferent To This, By Household Income, February 2014
figure 111: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Household Income, February 2014
figure 112: On-premise Venue Drivers, By Household Income, February 2014
figure 113: On-premise Alcohol Attitudes, By Household Income, February 2014
consumer Data – By Race And Hispanic Origin
key Points
whites Are Health Conscious And Drink At Night, Socially, And During Meals
blacks Are Most Likely To Drink Alone And While Doing Something Else
asians Are Heavy Users Of On-premise Alcohol And Look For Food Options
hispanics Have High Usage And Seek Variety In Food And Drink Options
consumer Tables By Race And Hispanic Origin
figure 114: Alcohol Usage, By Race/hispanic Origin, February 2014
figure 115: Retail Consumption Behavior, By Race/hispanic Origin, February 2014
figure 116: Consumption Time By Alcohol, By Race/hispanic Origin, February 2014
figure 117: Off-premise Alcohol Consumption Place, By Race/hispanic Origin, February 2014
figure 118: On-premise Alcohol Consumption Place, By Race/hispanic Origin, February 2014
figure 119: Attitudes Toward Alcohol, By Race/hispanic Origin, February 2014
figure 120: Reasons For Abstaining From Alcohol, By Race/hispanic Origin, February 2014
figure 121: Change In On-premise Behavior – More, By Race/hispanic Origin, February 2014
figure 122: Cocktail Selection Factors – Seek Out Cocktails With This, By Race/hispanic Origin, February 2014
figure 123: Cocktail Selection Factors – Indifferent To This, By Race/hispanic Origin, February 2014
figure 124: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Race/hispanic Origin, February 2014
figure 125: On-premise Venue Drivers, By Race/hispanic Origin, February 2014
figure 126: On-premise Alcohol Attitudes, By Race/hispanic Origin, February 2014
consumer Data – By Region
key Points
midwesterners Seek The Availability Of Food, But Aren’t Picky About Offerings
northeasterners Have Increased The Amount They Drink Off-premise
southerners Are The Least Likely To Drink In Groups Or At Pubs/breweries
westerners Drink The Widest Variety Of Alcohol And Are Open To New Items
consumer Tables By Region
figure 127: Alcohol Usage, By Region, February 2014
figure 128: Retail Consumption Behavior, By Region, February 2014
figure 129: Consumption Time By Alcohol, By Region, February 2014
figure 130: Off-premise Alcohol Consumption Place, By Region, February 2014
figure 131: On-premise Alcohol Consumption Place, By Region, February 2014
figure 132: Reasons For Abstaining From Alcohol, By Region, February 2014
figure 133: Attitudes Toward Alcohol, By Region, February 2014
figure 134: Change In On-premise Behavior – More, By Region, February 2014
figure 135: Cocktail Selection Factors – Seek Out Cocktails With This, By Region, February 2014
figure 136: Cocktail Selection Factors – Indifferent To This, By Region, February 2014
figure 137: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Region, February 2014
figure 138: On-premise Venue Drivers, By Region, February 2014
figure 139: On-premise Alcohol Attitudes, By Region, February 2014
consumer Data – By Parents
key Points
parents Are Heavy Users And Find Menu Offerings And Processes Important
parents With Toddlers Multitask When Drinking
parents With Children Are More Likely To Drink By Themselves
parents With Adult Children Seek Good Values In Food And Drink Offerings
consumer Tables By Parents
figure 140: Alcohol Usage, By Parent/guardian And Presence Of Children In Household, February 2014
figure 141: Retail Consumption Behavior, By Parent/guardian And Presence Of Children In Household, February 2014
figure 142: Consumption Time By Alcohol, By Parent/guardian With Presence Of Children In Household, February 2014
figure 143: Off-premise Alcohol Consumption Place, By Parent/guardian With Presence Of Children In Household, February 2014
On-premise Alcohol Consumption Trends - US - May 2014

7. figure 144: On-premise Alcohol Consumption Place, By Parent/guardian With Presence Of Children In Household, February 2014
figure 145: Reasons For Abstaining From Alcohol, By Parent/guardian With Presence Of Children In Household, February 2014
figure 146: Attitudes Toward Alcohol, By Parent/guardian With Presence Of Children In Household, February 2014
figure 147: Change In On-premise Behavior – More, By Parent/guardian With Presence Of Children In Household, February 2014
figure 148: Cocktail Selection Factors – Seek Out Cocktails With This, By Parent/guardian With Presence Of Children In Household, February 2014
figure 149: Cocktail Selection Factors – Indifferent To This, By Parent/guardian With Presence Of Children In Household, February 2014
figure 150: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Parent/guardian With Presence Of Children In Household, February
2014
figure 151: On-premise Venue Drivers, By Parent/guardian With Presence Of Children In Household, February 2014
figure 152: On-premise Alcohol Attitudes, By Parent/guardian With Presence Of Children In Household, February 2014
appendix – Additional Tables
consumer Tables By Alcohol Type (detailed)
figure 153: Alcohol Usage – Beer, By Consumption Of Alcohol By Type, February 2014
figure 154: Alcohol Usage – Wine, By Consumption Of Alcohol By Type, February 2014
figure 155: Alcohol Usage – Spirits, By Consumption Of Alcohol By Type, February 2014
figure 156: Alcohol Usage – Ready-to-drink Premade Flavored Alcoholic Beverages, By Consumption Of Alcohol By Type, February 2014
figure 157: Consumption Time By Beer, By Consumption Of Alcohol By Type, February 2014
figure 158: Consumption Time By Wine, By Consumption Of Alcohol By Type, February 2014
figure 159: Consumption Time By Spirits, By Consumption Of Alcohol By Type, February 2014
figure 160: Consumption Time By Mixed Drinks/cocktails, By Consumption Of Alcohol By Type, February 2014
figure 161: Consumption Time By Shots, By Consumption Of Alcohol By Type, February 2014
figure 162: Consumption Time By Ready-to-drink, By Consumption Of Alcohol By Type, February 2014
consumer Tables By Day Of Week
figure 163: Alcohol Usage, By Day Of Week, February 2014
figure 164: Retail Consumption Behavior, By Day Of Week, February 2014
figure 165: Consumption Time By Alcohol, By Day Of Week, February 2014
figure 166: Off-premise Alcohol Consumption Place, By Day Of Week, February 2014
figure 167: On-premise Alcohol Consumption Place, By Day Of Week, February 2014
figure 168: Attitudes Toward Alcohol, By Day Of Week, February 2014
figure 169: Reasons For Abstaining From Alcohol, By Day Of Week, February 2014
figure 170: Change In On-premise Behavior – More, By Day Of Week, February 2014
figure 171: Cocktail Selection Factors – Seek Out Cocktails With This, By Day Of Week, February 2014
figure 172: Cocktail Selection Factors – Indifferent To This, By Day Of Week, February 2014
figure 173: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Day Of Week, February 2014
figure 174: On-premise Venue Drivers, By Day Of Week, February 2014
figure 175: On-premise Alcohol Attitudes, By Day Of Week, February 2014
consumer Tables By Daypart
figure 176: Alcohol Usage, By Dayparts, February 2014
figure 177: Retail Consumption Behavior, By Dayparts, February 2014
figure 178: Consumption Time By Alcohol, By Dayparts, February 2014
figure 179: Off-premise Alcohol Consumption Place, By Dayparts, February 2014
figure 180: On-premise Alcohol Consumption Place, By Dayparts, February 2014
figure 181: Attitudes Toward Alcohol, By Dayparts, February 2014
figure 182: Reasons For Abstaining From Alcohol, By Dayparts, February 2014
figure 183: Change In On-premise Behavior – More, By Dayparts, February 2014
figure 184: Cocktail Selection Factors – Seek Out Cocktails With This, By Dayparts, February 2014
figure 185: Cocktail Selection Factors – Indifferent To This, By Dayparts, February 2014
figure 186: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Dayparts, February 2014
figure 187: On-premise Venue Drivers, By Dayparts, February 2014
figure 188: On-premise Alcohol Attitudes, By Dayparts, February 2014
consumer Tables By Meal Occasion
figure 189: Alcohol Usage, By Meal Occasion, February 2014
figure 190: Retail Consumption Behavior, By Meal Occasion, February 2014
figure 191: Consumption Time By Alcohol, By Meal Occasion, February 2014
figure 192: Off-premise Alcohol Consumption Place, By Meal Occasion, February 2014
figure 193: On-premise Alcohol Consumption Place, By Meal Occasion, February 2014
figure 194: Attitudes Toward Alcohol, By Meal Occasion, February 2014
figure 195: Reasons For Abstaining From Alcohol, By Meal Occasion, February 2014
figure 196: Change In On-premise Behavior – More, By Meal Occasion, February 2014
figure 197: Cocktail Selection Factors – Seek Out Cocktails With This, By Meal Occasion, February 2014
figure 198: Cocktail Selection Factors – Indifferent To This, By Meal Occasion, February 2014
figure 199: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Meal Occasion, February 2014
figure 200: On-premise Venue Drivers, By Meal Occasion, February 2014
figure 201: On-premise Alcohol Attitudes, By Meal Occasion, February 2014
On-premise Alcohol Consumption Trends - US - May 2014

8. consumer Tables By Party Type
figure 202: Alcohol Usage, By Party Type, February 2014
figure 203: Retail Consumption Behavior, By Party Type, February 2014
figure 204: Consumption Time By Alcohol, By Party Type, February 2014
figure 205: Off-premise Alcohol Consumption Place, By Party Type, February 2014
figure 206: On-premise Alcohol Consumption Place, By Party Type, February 2014
figure 207: Attitudes Toward Alcohol, By Party Type, February 2014
figure 208: Reasons For Abstaining From Alcohol, By Party Type, February 2014
figure 209: Change In On-premise Behavior – More, By Party Type, February 2014
figure 210: Cocktail Selection Factors – Seek Out Cocktails With This, By Party Type, February 2014
figure 211: Cocktail Selection Factors – Indifferent To This, By Party Type, February 2014
figure 212: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Party Type, February 2014
figure 213: On-premise Venue Drivers, By Party Type, February 2014
figure 214: On-premise Alcohol Attitudes, By Party Type, February 2014
consumer Tables By Beer
figure 215: Alcohol Usage, By Beer, February 2014
figure 216: Retail Consumption Behavior, By Beer, February 2014
figure 217: Consumption Time By Alcohol, By Beer, February 2014
figure 218: Off-premise Alcohol Consumption Place, By Beer, February 2014
figure 219: On-premise Alcohol Consumption Place, By Beer, February 2014
figure 220: Attitudes Toward Alcohol, By Beer, February 2014
figure 221: Reasons For Abstaining From Alcohol, By Beer, February 2014
figure 222: Change In On-premise Behavior – More, By Beer, February 2014
figure 223: Cocktail Selection Factors – Seek Out Cocktails With This, By Beer, February 2014
figure 224: Cocktail Selection Factors – Indifferent To This, By Beer, February 2014
figure 225: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Beer, February 2014
figure 226: On-premise Venue Drivers, By Beer, February 2014
figure 227: On-premise Alcohol Attitudes, By Beer, February 2014
consumer Tables By Wine
figure 228: Alcohol Usage, By Wine, February 2014
figure 229: Consumption Time By Alcohol, By Wine, February 2014
figure 230: Retail Consumption Behavior, By Wine, February 2014
figure 231: Off-premise Alcohol Consumption Place, By Wine, February 2014
figure 232: On-premise Alcohol Consumption Place, By Wine, February 2014
figure 233: Attitudes Toward Alcohol, By Wine, February 2014
figure 234: Reasons For Abstaining From Alcohol, By Wine, February 2014
figure 235: Change In On-premise Behavior – More, By Wine, February 2014
figure 236: Cocktail Selection Factors – Seek Out Cocktails With This, By Wine, February 2014
figure 237: Cocktail Selection Factors – Indifferent To This, By Wine, February 2014
figure 238: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Wine, February 2014
figure 239: On-premise Venue Drivers, By Wine, February 2014
figure 240: On-premise Alcohol Attitudes, By Wine, February 2014
consumer Tables By Spirits
figure 241: Alcohol Usage, By Spirits, February 2014
figure 242: Retail Consumption Behavior, By Spirits, February 2014
figure 243: Consumption Time By Alcohol, By Spirits, February 2014
figure 244: Off-premise Alcohol Consumption Place, By Spirits, February 2014
figure 245: On-premise Alcohol Consumption Place, By Spirits, February 2014
figure 246: Attitudes Toward Alcohol, By Spirits, February 2014
figure 247: Reasons For Abstaining From Alcohol, By Spirits, February 2014
figure 248: Change In On-premise Behavior – More, By Spirits, February 2014
figure 249: Cocktail Selection Factors – Seek Out Cocktails With This, By Spirits, February 2014
figure 250: Cocktail Selection Factors – Indifferent To This, By Spirits, February 2014
figure 251: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Spirits, February 2014
figure 252: On-premise Venue Drivers, By Spirits, February 2014
figure 253: On-premise Alcohol Attitudes, By Spirits, February 2014
consumer Tables By Ready-to-drink Beverages
figure 254: Alcohol Usage, By Ready-to-drink, February 2014
figure 255: Retail Consumption Behavior, By Ready-to-drink, February 2014
figure 256: Consumption Time By Alcohol, By Ready-to-drink, February 2014
figure 257: Off-premise Alcohol Consumption Place, By Ready-to-drink, February 2014
figure 258: On-premise Alcohol Consumption Place, By Ready-to-drink, February 2014
figure 259: Attitudes Toward Alcohol, By Ready-to-drink, February 2014
figure 260: Reasons For Abstaining From Alcohol, By Ready-to-drink, February 2014
figure 261: Change In On-premise Behavior – More, By Ready-to-drink, February 2014
figure 262: Cocktail Selection Factors – Seek Out Cocktails With This, By Ready-to-drink, February 2014
figure 263: Cocktail Selection Factors – Indifferent To This, By Ready-to-drink, February 2014
figure 264: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Ready-to-drink, February 2014
On-premise Alcohol Consumption Trends - US - May 2014

9. figure 265: On-premise Venue Drivers, By Ready-to-drink, February 2014
figure 266: On-premise Alcohol Attitudes, By Ready-to-drink, February 2014
consumer Tables By Restaurants
figure 267: Alcohol Usage, By Restaurants, February 2014
figure 268: Retail Consumption Behavior, By Restaurants, February 2014
figure 269: Consumption Time By Alcohol, By Restaurants, February 2014
figure 270: Off-premise Alcohol Consumption Place, By Restaurants, February 2014
figure 271: On-premise Alcohol Consumption Place, By Restaurants, February 2014
figure 272: Attitudes Toward Alcohol, By Restaurants, February 2014
figure 273: Reasons For Abstaining From Alcohol, By Restaurants, February 2014
figure 274: Change In On-premise Behavior – More, By Restaurants, February 2014
figure 275: Cocktail Selection Factors – Seek Out Cocktails With This, By Restaurants, February 2014
figure 276: Cocktail Selection Factors – Indifferent To This, By Restaurants, February 2014
figure 277: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Restaurants, February 2014
figure 278: On-premise Venue Drivers, By Restaurants, February 2014
figure 279: On-premise Alcohol Attitudes, By Restaurants, February 2014
consumer Tables By Bars
figure 280: Alcohol Usage, By Bars, February 2014
figure 281: Retail Consumption Behavior, By Bars, February 2014
figure 282: Consumption Time By Alcohol, By Bars, February 2014
figure 283: Off-premise Alcohol Consumption Place, By Bars, February 2014
figure 284: On-premise Alcohol Consumption Place, By Bars, February 2014
figure 285: Attitudes Toward Alcohol, By Bars, February 2014
figure 286: Reasons For Abstaining From Alcohol, By Bars, February 2014
figure 287: Change In On-premise Behavior – More, By Bars, February 2014
figure 288: Cocktail Selection Factors – Seek Out Cocktails With This, By Bars, February 2014
figure 289: Cocktail Selection Factors – Indifferent To This, By Bars, February 2014
figure 290: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Bars, February 2014
figure 291: On-premise Venue Drivers, By Bars, February 2014
figure 292: On-premise Alcohol Attitudes, By Bars, February 2014
consumer Tables By Other Venue
figure 293: Alcohol Usage, By Other Venue, February 2014
figure 294: Retail Consumption Behavior, By Other Venue, February 2014
figure 295: Consumption Time By Alcohol, By Other Venues, February 2014
figure 296: Off-premise Alcohol Consumption Place, By Other Venue, February 2014
figure 297: On-premise Alcohol Consumption Place, By Other Venue, February 2014
figure 298: Attitudes Toward Alcohol, By Other Venues, February 2014
figure 299: Reasons For Abstaining From Alcohol, By Other Venues, February 2014
figure 300: Change In On-premise Behavior – More, By Other Venue, February 2014
figure 301: Cocktail Selection Factors – Seek Out Cocktails With This, By Other Venue, February 2014
figure 302: Cocktail Selection Factors – Indifferent To This, By Other Venues, February 2014
figure 303: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Other Venue, February 2014
figure 304: On-premise Venue Drivers, By Other Venue, February 2014
figure 305: On-premise Alcohol Attitudes, By Other Venue, February 2014
consumer Tables By Area
figure 306: Alcohol Usage, By Area, February 2014
figure 307: Retail Consumption Behavior, By Area, February 2014
figure 308: Consumption Time By Alcohol, By Area, February 2014
figure 309: Off-premise Alcohol Consumption Place, By Area, February 2014
figure 310: On-premise Alcohol Consumption Place, By Area, February 2014
figure 311: Reasons For Abstaining From Alcohol, By Area, February 2014
figure 312: Attitudes Toward Alcohol, By Area, February 2014
figure 313: Change In On-premise Behavior – More, By Area, February 2014
figure 314: Cocktail Selection Factors – Seek Out Cocktails With This, By Area, February 2014
figure 315: Cocktail Selection Factors – Indifferent To This, By Area, February 2014
figure 316: Cocktail Selection Factors – Will Not Order A Cocktail With This, By Area, February 2014
figure 317: On-premise Venue Drivers, By Area, February 2014
figure 318: On-premise Alcohol Attitudes, By Area, February 2014
appendix – Trade Associations
ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your
research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and
across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an
informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
Contact:
On-premise Alcohol Consumption Trends - US - May 2014

10. M/s Sheela,
90 State Street,
Suite 700,
Albany NY - 12207
United States
Tel: +1-518-618-1030
USA - Canada Toll Free 866-997-4948
Email: sales@researchmoz.us
Website: http://www.researchmoz.us/
On-premise Alcohol Consumption Trends - US - May 2014