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Global and China Automotive Instrument
Industry Report, 2013
Dec. 2013
STUDY GOAL AND OBJECTIVES

METHODOLOGY

This report provides the industry executives with strategically significant

Both primary and secondary research methodologies were used

competitor information, analysis, insight and projection on the

in preparing this study. Initially, a comprehensive and exhaustive

competitive pattern and key companies in the industry, crucial to the

search of the literature on this industry was conducted. These

development and implementation of effective business, marketing and

sources included related books and journals, trade literature,

R&D programs.

marketing literature, other product/promotional literature, annual
reports, security analyst reports, and other publications.

REPORT OBJECTIVES

Subsequently, telephone interviews or email correspondence

 To establish a comprehensive, factual, annually updated and cost-

was conducted with marketing executives etc. Other sources

effective information base on market size, competition patterns,

included related magazines, academics, and consulting

market segments, goals and strategies of the leading players in the

companies.

market, reviews and forecasts.
 To assist potential market entrants in evaluating prospective
acquisition and joint venture candidates.
 To complement the organizations’ internal competitor information

INFORMATION SOURCES
The primary information sources include Company Reports,
and National Bureau of Statistics of China etc.

gathering efforts with strategic analysis, data interpretation and

insight.
 To suggest for concerned investors in line with the current
development of this industry as well as the development tendency.
 To help company to succeed in a competitive market, and

Copyright 2012 ResearchInChina

understand the size and growth rate of any opportunity.
Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080
Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
Abstract
The report highlights the followings:
1. Recent Developments of Global Automotive Market;
2. Recent Developments of China Automotive Market;
3. Introduction to Automotive Instrument & HUD;
4. Study on Automotive Instrument Market;
5. Top 10 Automotive Instrument Makers;
In 2012, the market size of global automotive instrument industry
claimed USD12.9 billion, with the targeted figure in 2013 and 2014
soaring to USD14.1 billion and USD16.2 billion, respectively. The big
rise comes as the fact that low- and medium-range automotive models
are shifting towards all-digital TFT-LCD instrument from mechanical
ones while top-grade automobiles are mostly employing TFT-LCD with
ever-increasing display size. For example, the latest edition of Benz S
Class employs 12-inch TFT-LCD, so does Citro?n Grand C4 Picasso
whose 12-inch TFT-LCD instrument were provided by Magneti Marelli.
Another driving force comes from HUD. It is very likely that Infotainment
and HUD will integrate together. Moreover, a majority of instrument
makers are also involved in the production of Infotainment, with cases in
point including AisinAW and DENSO from Japan, Visteon and Delphi
from the US, Continental from Germany and Mobis from South Korea.
Copyright 2012ResearchInChina

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By 2020, the worldwide sales volume of automobiles equipped with HUD is projected to jump from 1.2 million in 2012 to 15.8 million in 2012.
And the figure this year is estimated to increase 7% over the preceding year. In 2012, only 2% sold automobiles were equipped with HUD,
and the targeted figure by 2020 will grow to 19%. In 2010, the assembly rate of HUD system for Japanese cars topped the list, but Japan
will lose out to Europe by 2020 in this regard. In addition, DLP is likely to replace high-priced laser projection, cutting down the cost
substantially. Besides, LCOS technology will see breakthroughs and is likely to present striking performance in low-end HUD.
Leading HUD suppliers include Continental, Denso, Johnson Control and Nippon Seiki. Some Japanese auto Infotainment companies also
show their interests in HUD market. Cases in point include Pioneer and J&K, which made intensive efforts to make inroad in HUD market by
employing DLP and LCOS technologies. And the limousine market grabs a larger piece of the pie. Continental enjoys a lion’s share in the
limousine instrument market, with the market share in HUD market surpassing 50%, followed by Denso with the proportion of roughly 15%
and the major clients going to Toyota. HUD for Chevrolet Corvette under GM is provided by Japan-based Nippon Seiki, while Instrument
Panel is provided by IAC.
In 2013, the market size of China automotive instrument industry approximated USD2.4 billion, with the expected figure by 2017 hitting
USD4 billion. The massive surge is attributable to the reason that most of low- and medium-end passenger cars will replace old-fashioned
mechanical instruments with all-digital TFT-LCD. For now, there have BYD models equipped with TFT-LCD instrument.

SDE is primarily focused on homemade passenger car market and it offers low-range instrument for nearly all homemade cars except BYD;
YFV has big customers including SVW, SGM, Changan Ford, SAIC Motor, and Dongfeng Nissan; DENSO is instrument provider for Toyota;
for Continental, main customers cover FAW-VW, Beijing Benz Automotive, BMW Brilliance Automotive, Wuhu Chery, and Ford Nanjing.

Copyright 2012ResearchInChina

Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080
Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
Table of contents
1. Global Automotive Market

3.8 HUD Market

1.1. Global Automotive Market

3.9 Automotive Instrument Market

1.2. Global Automotive Industry

3.10 Global Automotive Instrument Industry
3.11 China Automotive Instrument Industry

2. China Automotive Market
2.1 Overview

4. Automotive Instrument Makers

2.2 Status Quo

4.1 JohnsonControls

2.2.1 Passenger Car Market

4.2 Fauceria

2.2.2 Commercial Vehicle Market

4.3 Continental

2.3 China Automotive Industry

4.4 Denso
4.5 Visteon

3. Automotive Instrument & HUD

4.5.1 YFV

3.1 Introduction to Automotive Instrument

4.6 Nippon Seiki

3.2 Structure of Automotive Instrument

4.6.1Shanghai Nissei Display System

3.3 HUD

4.7 SDE

3.4 Continental HUD

4.8 IAC

3.5 Pionner HUD

4.9 Yazaki

3.6 Garmin HUD

4.10 Magneti Marelli

3.7 J&K HUD

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Output of Light-duty Vehicles, 2011-2014
Output of Heavy-duty Vehicles, 2011-2014
Sales Volume of Automotives by Brand, 2010-2012
Automotive Output in China, 2001-2013
YoY Growth in Annual Output of Automotives by Model, 2008-Jan.-Oct., 2013
Monthly Sales Volume and YoY Growth Rate of Passenger Cars in China, Jan.2012-Oct.2013
Sales Volume of Passenger Cars in China by Model, Jan.2011-Oct.2013
Sales Volume of Audi, BMW and Benz in China, Jan.2011-Oct.2013
Sales Volume of China Passenger Cars by Country, 2009-Oct.2013
Monthly Sales Volume of Mid-and Heavy-duty Trucks in China, Jan.2011-Oct.2013
Monthly Sales Volume of Light-duty Trucks in China, Jan.2011-Oct.2013
Monthly Sales Volume of Mini Trucks in China, Jan.2011-Oct.2013
Monthly Sales Volume of Large Buses in China, Jan.2011-Oct.2013
Monthly Sales Volume of Medium Buses in China, Jan.2011-Oct.2013
Monthly Sales Volume of Mini Buses in China, Jan.2011-Oct.2013
Automotive Instrument Industry Chain
Embedded Software Design Process of Automotive Instrument
Circuit Blockdiagram of Automotive Instrument
Schematic Drawing of Virtual Cable Display
Market Occupancy of Leading Automotive HUD Makers, 2013
Global Automotive Instrument Market Size, 2011-2017E
Ranking of the World’s Top 9 Automotive Instrument Makers by Revenue, 2012-2013
Main Customers of Automotive Instrument Makers
Market Occupancy of Major Passenger Car Instrument Makers in China by Shipment, 2013
Market Occupancy of Major Passenger Car Instrument Makers in China by Value, 2013
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Sales Value and Profit of JCI, FY2007-FY2013
Revenue of JCI by Business, FY2010-FY2013
Profit of JCI by Business, FY2010-FY2013
Revenue of JCI Automotive Experience by Product, FY2011-FY2013
Profit of JCI Automotive Experience by Product, FY2011-FY2013
Revenue of JCI Automotive Experience by Region, FY2013
Revenue and Operating Margin of Faurecia, 2005-2013
Revenue of Faurecia by Product, 2009-2013
Revenue of Faurecia by Customer, 2012
Brief Introduction of Faurecia Interior
Revenue of Faurecia Interior by Region, 2013
Revenue of Faurecia Interior by Customer, 2013
Sales Value and EBIT of Continental, 1998-2012
Sales Value of Continental by Region, 2008-2012
Sales Value of Continental by Business Division, 2008-2012
Workforce of Continental by Region, 2008-2012
Workforce of Continental by Business Division, 2008-2012
Revenue and Operating Margin of Continental Interior, 2007-2013
Revenue of Continental Interior by Region, 2009-2012
Layout of Continental in China
Revenue and Operating Margin of Denso, FY2006-FY2014
Customer Distribution of Denso, FY2008-FY2013
Revenue of Denso by Customer, FY2013-FY2014Q2
Revenue of DENSO by Product, FY2012-FY2014
Organization Structure Before and After Merger
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Revenue by Region Before and After Merger
YFV Organization
YFV Structure
Yanfeng Visteon Electronics Organization
Revenue of YFV by Customer, 2012
Revenue of YFV by Product, 2012
Layout of YFV in China
Revenue of YFV, 2002-2012
Distribution of Production Bases of YFV Electron Business Division
Key Events of YFV Electron Business Division
Revenue of YFV by Customer, 2010
Revenue of YFV by Customer, 2011
Revenue of YFV by Product, 2010
Revenue and Operating Profit of Nippon Seiki, FY2008-FY2014
Revenue of Nippon Seiki by Product, FY2010-FY2014
Revenue of Nippon Seiki by Region, FY2012-FY2013
Revenue and Operating Profit of IAC, 2008-2013
Revenue of IAC by Region, 2008-2012
Revenue of IAC by Product, 2012
Workforce of YAZAKI by Region, FY2011-FY2013
Revenue of YAZAKI, FY2006-FY2013
Revenue of YAZAKI by Region, FY2011-FY2013
Revenue and Trading Profit Margin of Magneti Marelli, 2006-2012
Revenue of Magneti Marelli by Business Division, 2011
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Global automotive instrument industry scaled USD12.9 billion in 2012

  • 1. Global and China Automotive Instrument Industry Report, 2013 Dec. 2013
  • 2. STUDY GOAL AND OBJECTIVES METHODOLOGY This report provides the industry executives with strategically significant Both primary and secondary research methodologies were used competitor information, analysis, insight and projection on the in preparing this study. Initially, a comprehensive and exhaustive competitive pattern and key companies in the industry, crucial to the search of the literature on this industry was conducted. These development and implementation of effective business, marketing and sources included related books and journals, trade literature, R&D programs. marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications. REPORT OBJECTIVES Subsequently, telephone interviews or email correspondence  To establish a comprehensive, factual, annually updated and cost- was conducted with marketing executives etc. Other sources effective information base on market size, competition patterns, included related magazines, academics, and consulting market segments, goals and strategies of the leading players in the companies. market, reviews and forecasts.  To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.  To complement the organizations’ internal competitor information INFORMATION SOURCES The primary information sources include Company Reports, and National Bureau of Statistics of China etc. gathering efforts with strategic analysis, data interpretation and insight.  To suggest for concerned investors in line with the current development of this industry as well as the development tendency.  To help company to succeed in a competitive market, and Copyright 2012 ResearchInChina understand the size and growth rate of any opportunity. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 3. Abstract The report highlights the followings: 1. Recent Developments of Global Automotive Market; 2. Recent Developments of China Automotive Market; 3. Introduction to Automotive Instrument & HUD; 4. Study on Automotive Instrument Market; 5. Top 10 Automotive Instrument Makers; In 2012, the market size of global automotive instrument industry claimed USD12.9 billion, with the targeted figure in 2013 and 2014 soaring to USD14.1 billion and USD16.2 billion, respectively. The big rise comes as the fact that low- and medium-range automotive models are shifting towards all-digital TFT-LCD instrument from mechanical ones while top-grade automobiles are mostly employing TFT-LCD with ever-increasing display size. For example, the latest edition of Benz S Class employs 12-inch TFT-LCD, so does Citro?n Grand C4 Picasso whose 12-inch TFT-LCD instrument were provided by Magneti Marelli. Another driving force comes from HUD. It is very likely that Infotainment and HUD will integrate together. Moreover, a majority of instrument makers are also involved in the production of Infotainment, with cases in point including AisinAW and DENSO from Japan, Visteon and Delphi from the US, Continental from Germany and Mobis from South Korea. Copyright 2012ResearchInChina Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 4. By 2020, the worldwide sales volume of automobiles equipped with HUD is projected to jump from 1.2 million in 2012 to 15.8 million in 2012. And the figure this year is estimated to increase 7% over the preceding year. In 2012, only 2% sold automobiles were equipped with HUD, and the targeted figure by 2020 will grow to 19%. In 2010, the assembly rate of HUD system for Japanese cars topped the list, but Japan will lose out to Europe by 2020 in this regard. In addition, DLP is likely to replace high-priced laser projection, cutting down the cost substantially. Besides, LCOS technology will see breakthroughs and is likely to present striking performance in low-end HUD. Leading HUD suppliers include Continental, Denso, Johnson Control and Nippon Seiki. Some Japanese auto Infotainment companies also show their interests in HUD market. Cases in point include Pioneer and J&K, which made intensive efforts to make inroad in HUD market by employing DLP and LCOS technologies. And the limousine market grabs a larger piece of the pie. Continental enjoys a lion’s share in the limousine instrument market, with the market share in HUD market surpassing 50%, followed by Denso with the proportion of roughly 15% and the major clients going to Toyota. HUD for Chevrolet Corvette under GM is provided by Japan-based Nippon Seiki, while Instrument Panel is provided by IAC. In 2013, the market size of China automotive instrument industry approximated USD2.4 billion, with the expected figure by 2017 hitting USD4 billion. The massive surge is attributable to the reason that most of low- and medium-end passenger cars will replace old-fashioned mechanical instruments with all-digital TFT-LCD. For now, there have BYD models equipped with TFT-LCD instrument. SDE is primarily focused on homemade passenger car market and it offers low-range instrument for nearly all homemade cars except BYD; YFV has big customers including SVW, SGM, Changan Ford, SAIC Motor, and Dongfeng Nissan; DENSO is instrument provider for Toyota; for Continental, main customers cover FAW-VW, Beijing Benz Automotive, BMW Brilliance Automotive, Wuhu Chery, and Ford Nanjing. Copyright 2012ResearchInChina Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 5. Table of contents 1. Global Automotive Market 3.8 HUD Market 1.1. Global Automotive Market 3.9 Automotive Instrument Market 1.2. Global Automotive Industry 3.10 Global Automotive Instrument Industry 3.11 China Automotive Instrument Industry 2. China Automotive Market 2.1 Overview 4. Automotive Instrument Makers 2.2 Status Quo 4.1 JohnsonControls 2.2.1 Passenger Car Market 4.2 Fauceria 2.2.2 Commercial Vehicle Market 4.3 Continental 2.3 China Automotive Industry 4.4 Denso 4.5 Visteon 3. Automotive Instrument & HUD 4.5.1 YFV 3.1 Introduction to Automotive Instrument 4.6 Nippon Seiki 3.2 Structure of Automotive Instrument 4.6.1Shanghai Nissei Display System 3.3 HUD 4.7 SDE 3.4 Continental HUD 4.8 IAC 3.5 Pionner HUD 4.9 Yazaki 3.6 Garmin HUD 4.10 Magneti Marelli 3.7 J&K HUD Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 6. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • • Output of Light-duty Vehicles, 2011-2014 Output of Heavy-duty Vehicles, 2011-2014 Sales Volume of Automotives by Brand, 2010-2012 Automotive Output in China, 2001-2013 YoY Growth in Annual Output of Automotives by Model, 2008-Jan.-Oct., 2013 Monthly Sales Volume and YoY Growth Rate of Passenger Cars in China, Jan.2012-Oct.2013 Sales Volume of Passenger Cars in China by Model, Jan.2011-Oct.2013 Sales Volume of Audi, BMW and Benz in China, Jan.2011-Oct.2013 Sales Volume of China Passenger Cars by Country, 2009-Oct.2013 Monthly Sales Volume of Mid-and Heavy-duty Trucks in China, Jan.2011-Oct.2013 Monthly Sales Volume of Light-duty Trucks in China, Jan.2011-Oct.2013 Monthly Sales Volume of Mini Trucks in China, Jan.2011-Oct.2013 Monthly Sales Volume of Large Buses in China, Jan.2011-Oct.2013 Monthly Sales Volume of Medium Buses in China, Jan.2011-Oct.2013 Monthly Sales Volume of Mini Buses in China, Jan.2011-Oct.2013 Automotive Instrument Industry Chain Embedded Software Design Process of Automotive Instrument Circuit Blockdiagram of Automotive Instrument Schematic Drawing of Virtual Cable Display Market Occupancy of Leading Automotive HUD Makers, 2013 Global Automotive Instrument Market Size, 2011-2017E Ranking of the World’s Top 9 Automotive Instrument Makers by Revenue, 2012-2013 Main Customers of Automotive Instrument Makers Market Occupancy of Major Passenger Car Instrument Makers in China by Shipment, 2013 Market Occupancy of Major Passenger Car Instrument Makers in China by Value, 2013 Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 7. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • • Sales Value and Profit of JCI, FY2007-FY2013 Revenue of JCI by Business, FY2010-FY2013 Profit of JCI by Business, FY2010-FY2013 Revenue of JCI Automotive Experience by Product, FY2011-FY2013 Profit of JCI Automotive Experience by Product, FY2011-FY2013 Revenue of JCI Automotive Experience by Region, FY2013 Revenue and Operating Margin of Faurecia, 2005-2013 Revenue of Faurecia by Product, 2009-2013 Revenue of Faurecia by Customer, 2012 Brief Introduction of Faurecia Interior Revenue of Faurecia Interior by Region, 2013 Revenue of Faurecia Interior by Customer, 2013 Sales Value and EBIT of Continental, 1998-2012 Sales Value of Continental by Region, 2008-2012 Sales Value of Continental by Business Division, 2008-2012 Workforce of Continental by Region, 2008-2012 Workforce of Continental by Business Division, 2008-2012 Revenue and Operating Margin of Continental Interior, 2007-2013 Revenue of Continental Interior by Region, 2009-2012 Layout of Continental in China Revenue and Operating Margin of Denso, FY2006-FY2014 Customer Distribution of Denso, FY2008-FY2013 Revenue of Denso by Customer, FY2013-FY2014Q2 Revenue of DENSO by Product, FY2012-FY2014 Organization Structure Before and After Merger Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 8. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • Revenue by Region Before and After Merger YFV Organization YFV Structure Yanfeng Visteon Electronics Organization Revenue of YFV by Customer, 2012 Revenue of YFV by Product, 2012 Layout of YFV in China Revenue of YFV, 2002-2012 Distribution of Production Bases of YFV Electron Business Division Key Events of YFV Electron Business Division Revenue of YFV by Customer, 2010 Revenue of YFV by Customer, 2011 Revenue of YFV by Product, 2010 Revenue and Operating Profit of Nippon Seiki, FY2008-FY2014 Revenue of Nippon Seiki by Product, FY2010-FY2014 Revenue of Nippon Seiki by Region, FY2012-FY2013 Revenue and Operating Profit of IAC, 2008-2013 Revenue of IAC by Region, 2008-2012 Revenue of IAC by Product, 2012 Workforce of YAZAKI by Region, FY2011-FY2013 Revenue of YAZAKI, FY2006-FY2013 Revenue of YAZAKI by Region, FY2011-FY2013 Revenue and Trading Profit Margin of Magneti Marelli, 2006-2012 Revenue of Magneti Marelli by Business Division, 2011 Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
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  • 10. RICDB service About ResearchInChina ResearchInChina (www.researchinchina.com) is a leading independent provider of China business intelligence. Our research is designed to meet the diverse planning and information needs of businesses, institutions, and professional investors worldwide. Our services are used in a variety of ways, including strategic planning, product and sales forecasting, risk and sensitivity management, and as investment research. Our Major Activities  Multi-users market reports  Database-RICDB  Custom Research  Company Search RICDB (http://www.researchinchina.com/data/database.html ), is a visible financial data base presented by map and graph covering global and China macroeconomic data, industry data, and company data. It has included nearly 500,000 indices (based on time series), and is continuing to update and increase. The most significant feature of this base is that the vast majority of indices (about 400,000) can be displayed in map. After purchase of our report, you will be automatically granted to enjoy 2 weeks trial service of RICDB for free. After trial, you can decide to become our formal member or not. We will try our best to meet your demand. For more information, please find at www.researchinchina.com For any problems, please contact our service team at: Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com