Despite the sluggish apparel industry, China children's wear industry has bucked the trend and maintained growth. In 2013, the Chinese children's wear market size grew by 9.92% year on year to RMB116.4 billion, and recorded a CAGR of 11.14% in 2009-2013. The ascending population of children (China has more than 260 million children aged 0-16, coupled with a baby boom that the people aged 23-33 give birth) and the release of the two-child fertility policy for couples where either the husband or the wife is from a single child family in November 2013 have promoted the continuous development of China children's wear industry.

1. China Children’s Wear Industry
Report, 2014
Aug. 2014

2. METHODOLOGY
Both primary and secondary research methodologies were used
in preparing this study. Initially, a comprehensive and exhaustive
search of the literature on this industry was conducted. These
sources included related books and journals, trade literature,
marketing literature, other product/promotional literature, annual
reports, security analyst reports, and other publications.
Subsequently, telephone interviews or email correspondence
was conducted with marketing executives etc. Other sources
included related magazines, academics, and consulting
companies.
INFORMATION SOURCES
The primary information sources include Company Reports,
and National Bureau of Statistics of China etc.
STUDY GOAL AND OBJECTIVES
This report provides the industry executives with strategically significant
competitor information, analysis, insight and projection on the
competitive pattern and key companies in the industry, crucial to the
development and implementation of effective business, marketing and
R&D programs.
REPORT OBJECTIVES
 To establish a comprehensive, factual, annually updated and cost-
effective information base on market size, competition patterns,
market segments, goals and strategies of the leading players in the
market, reviews and forecasts.
 To assist potential market entrants in evaluating prospective
acquisition and joint venture candidates.
 To complement the organizations’ internal competitor information
gathering efforts with strategic analysis, data interpretation and
insight.
 To suggest for concerned investors in line with the current
development of this industry as well as the development tendency.
 To help company to succeed in a competitive market, and
understand the size and growth rate of any opportunity.
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3. Abstract
Since 2013, China children's wear industry has developed with the
following characteristics:
First, the children's wear market segments have continued to grow
rapidly;
Despite the sluggish apparel industry, China children's wear industry
has bucked the trend and maintained growth. In 2013, the Chinese
children's wear market size grew by 9.92% year on year to RMB116.4
billion, and recorded a CAGR of 11.14% in 2009-2013. The ascending
population of children (China has more than 260 million children aged 0-
16, coupled with a baby boom that the people aged 23-33 give birth)
and the release of the two-child fertility policy for couples where either
the husband or the wife is from a single child family in November 2013
have promoted the continuous development of China children's wear
industry.
Second, China children's wear industry is still in its infancy, with a
low industry concentration degree;
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Although the market size keeps expanding, China children's wear
industry is still in its infancy with a low industry concentration degree.
In 2013, the CR4 of Chinese children's wear brands was only 5% and
CR10 8%, much lower than the U.S.’s CR4 25% and CR10 35%,
Japan’s CR4 18% and CR10 26%, as well as the UK’s CR4 23% and
CR10 30%.
Third, the domestic and international clothing brands accelerate
the layout in children's wear field.
In recent years, major brands have entered the children's wear market.
Metersbonwe launched “MooMoo” in 2012; Toread and Paclantic
unveiled the cooperative “Toread Kids” in 2013; Semir released
“mongdodo” in 2014. In addition, combing with the two-child fertility
policy, numerous brands such as Semir and Uniqlo have launched
MINI series for infants and young children.

4. The local enterprise Semir has a relatively perfect layout in the field of children's apparel. The company focuses on casual wear and
children's clothing, especially the latter which contributes an ascending proportion to the total revenue -- from 16.70% in 2008 to 35.12% in
2013, as a main driving force. In 2014, Semir proposes a goal that it intends to transform from a provider of children's products to an
integrated service provider of the children's industry. In this case, it not only explores brands "Mini Balabala" and "Mongdodo", but also
acquires the operation rights of education brands FasTracKids and FasTracEnglish under Everlearn International Group (Shanghai). In the
future, the company will extend the industrial chain to animation, children's games and other fields.
Brand Concentration Ratio in the World’s Major Children’s Wear Markets, 2013
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Copyright 2012ResearchInChina
Source: ResearchInChina, China Children’s Wear Industry Report, 2014

5. Preface
1. Overview of Children’s Wear Industry
1.1 Definition & Classification
1.2 Development Environment
1.2.1 Number of Children Keeps Rising
1.2.2 Children Become Core Subjects in
Consumption Upgrading
1.2.3 Two-child Fertility Policy Is Being
Implemented Gradually
1.3 Children Industry Consumption
2. Development of China Children’s Wear
Industry
2.1 Market Size
2.2 Competitive Landscape
2.2.1 Market Participants
2.2.2 Market Share
2.2.3 Operation Comparison among Key
Enterprises
2.3 Sales Channels
2.3.1 E-commerce
2.3.2 Franchise
2.3.3 Agency
3. Key Global Children’s Wear Brands
3.1 E.LAND
3.1.1 Profile
3.1.2 Operation
Table of contents
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3.1.3 Development History
3.1.4 Business
3.1.5 Development History in China
3.1.6 Operation in China
3.2 Gymboree
3.2.1 Profile
3.2.2 Operation
3.2.3 Children’s Wear Business
3.2.4 Business Model
3.2.5 Competitive Advantages of Children’s Wear
Business
3.2.6 Development in China
3.3 Inditex
3.3.1 Profile
3.3.2 Main Brands
3.3.3 Operation
3.3.4 Business Model
4. Key Chinese Children’s Wear Brands
4.1 Semir
4.2 Metersbonwe
4.3 361 Degrees4.4 ANTA
4.5 Goodbaby
4.6 Souhait
4.7 PacLantic
4.8 Annil
4.9 Les Enphants
4.10 DADIDA
4.11 Pepco
4.12 RYB
4.13 D.D.Cat
4.14 Boshiwa
4.15 Coctre
5. Market Summary and
Development Forecast
5.1 Market Summary
5.2 Development Forecast
5.2.1 Trends
5.2.2 Market Scale

6. • China’s Birth Rate, 1978-2013
• Fertility Rate for Women of Childbearing Age in China, 1994-2012
• Per Capita Disposable Income of Urban Households in China, 1978-2013
• “4+2+1” Urban Family Structure in China
• Implementation Table of Two-children Fertility Policy in China
• Children Industry Structure
• Consumption Structure of Children Industry in China, 2013
• Children’s Consumption Consciousness and Content by Age
• Consumption Content Structure of Chinese Children (by Age)
• Children’s Wear Market Size in China, 2009-2014
• Competitors in Chinese Children’s Wear Market
• Brand Concentration Ratio in the World’s Major Children’s Wear Markets, 2013
• Market Share of Children’s Wear Brands in USA, 2013
• Market Share of Children’s Wear Brands in China, 2013
• Transaction Scale, Growth Rate of Apparel Online Shopping and % of Total Transaction Scale of Online Shopping in China,
2010-2016E
• Major Children’s Wear Enterprises’ E-commerce Layout in China
• Major Global Casual Wear Brands’ Supply Chain
• % of Franchise Sales to Total Revenue of Semir, 2008-2013
• Major Subsidiaries of E.LAND Group
• Global Business Distribution of E.LAND Group
• Development History of E.LAND Group
• Major Businesses of E.LAND Group
• Core Competence of Fashion Business of E.LAND Group
• Major Brands of Fashion Business of E.LAND Group
Selected Charts
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7. • Milestones of E.LAND Group in China
• Major Operational Data of E.LAND Group in China
• Major Brands of E.LAND Group Operated in China
• Financial Indices of Gymboree
• Children’ Wear Brands of Gymboree
• Release Date of Gymboree’s New Brands and GDP Growth in USA
• Global Business Distribution of Inditex
• Development History of Inditex’s Brands
• Age Target and Sales Breakdown of Inditex’s Major Brands
• Operational Data of ZARA, 2013
• Number of New Stores and Total Stores of Inditex (as of Q1 2014)
• Major Financial Indices of Inditex, 2012-2014
• Revenue of Inditex, 2006-2013
• Store Sales Breakdown of Inditex (by Region), 2012-2013
• Business Model of Inditex
• Sales Network and Logistics System of Inditex
• Development History of Semir
• Number of Stores of Semir Brand and Balabala Brand in China, 2009-2013
• Revenue and Net Income of Semir, 2009-2014
• Revenue Structure of Semir (by Product), 2008-2013
• Revenue Structure of Semir (by Region), 2011-2013
• Provinces in Business Regions of Semir
• Consolidated Gross Margin of Semir, 2008-2013
• Revenue and YoY Growth of Semir’s Children’s Wear Business, 2008-2013
• Revenue Structure of Children’s Wear Business of Semir (by Sales Channel), 2008-2013
• Self-owned Children’s Wear Brands of Semir
Selected Charts
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8. • Development Plan of Children’s Wear Business of Semir
• Revenue and Net Income of Semir, 2014-2017E
• Development History of Metersbonwe Fashion & Accessories
• Brands Development History of Metersbonwe Fashion & Accessories
• Output, Sales Volume, and Inventory of Metersbonwe Fashion & Accessories, 2012-2013
• Revenue and Net Income of Metersbonwe Fashion & Accessories, 2009-2014
• Revenue Structure of Metersbonwe Fashion & Accessories (by Business), 2009-2013
• Revenue Structure of Metersbonwe Fashion & Accessories (by Regions), 2009-2013
• Gross Margin of Metersbonwe Fashion & Accessories, 2009-2013
• Revenue and Net Income of Metersbonwe Fashion & Accessories, 2014-2017E
• Brands Development Course of 361 Degrees
• Sales Volume and ASP of 361Kids of 361 Degrees, 2008-2013
• Number of Stores of 361 Degrees, 2013
• Number of Stores of 361? Kids, 2010-2014
• Revenue and Net Profit of 361 Degrees, 2007-2013
• Revenue Structure of 361 Degrees (by Product), 2009-2013
• Revenue Structure of 361 Degrees (by Region), 2009-2013
• Gross Margin of 361 Degrees, 2008-2013
• Production Bases of 361 Degrees
• Sponsorships of Professional Sports Events of 361 Degrees
• Revenue and Net Profit of 361 Degrees, 2013-2017E
• Production Bases of ANTA in Fujian Provinces
• ANTA’s Brands
• Number of Stores of ANTA, 2009-2014
• Revenue and Net Profit of ANTA, 2007-2014
Selected Charts
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9. • Revenue Structure of ANTA (by Product), 2009-2014
• Gross Margin of ANTA, 2007-2014
• Development Plan of ANTA
• Revenue and Net Profit of ANTA, 2014-2017E
• Development History of Goodbaby Group
• Business of Goodbaby Group
• Major Financial Indices of Goodbaby International Holdings, 2012-2013
• Revenue Structure of Goodbaby International Holdings (by Region), 2012-2013
• Revenue Structure of Goodbaby International Holdings (by Product), 2012-2013
• Development History of Jiaman Dress
• Number of Children’s Wear Counters and Exclusive Shops of Annil, 2005-2013
• Development History of Les Enphants
• Development History of D.D.Cat
• Organizational Structure of Boshiwa
• Development History of Boshiwa
• Life Cycle of Apparel Industry in China (by Market Segment)
• Per Capita Consumption of Children’s Wear in Major Countries, 2013
• Market Size of Children’s Wear in China, 2014-2018E
Selected Charts
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