Aggregate results of the Reprints Desk 2010 ePrints Medical Marketing Survey that polled medical marketers, product and brand managers, agency account managers, e-marketing and meeting management professionals, sales management professionals, and executives about the their opinions and experiences procuring and using reprints of peer-reviewed journal articles.

1. September 2010

2. About the Survey
» An independent Reprint Desk study conducted online from May-July 2010
» Information was captured using an online user response survey form
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» There were 131 total respondents during the survey period listed above
» Respondents self-identified their industry and job roles. The following
representations were indicated:
– Named industries: Pharmaceuticals, Medical Devices, Biotechnology,
Healthcare Communications, Marketing Services, Publishing and others.
Respondents with diverse job responsibilities
– Named job roles: marketing management, product and brand management,
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project management, agency account management, e-marketing and meeting
management, sales management, and executive management.

3. Respondents’ Industry Representation
What is your job role?
Sales Management Admin.Assistant Agency Account
Project Management
Project Management 9% Manager
M
9% 1%
10% E‐Marketing
8%
Product / Brand
Management
9%
Exec.Mgt.
13%
Other
16%
Marketing
Management
Meeting Management 21%
4%

4. Respondent Roles
What is your primary role in budgeting?

5. Industry Correlation to Marketing Activities
Pharmaceuticals Biotechnology Healthcare Communication Marketing Services Medical Devices Other Publishing
other 10 1 4 5 3 4 1
None/not applicable 3 0200
1
Websites for healthcare professionals 20 5 22 9 12 4 2
Private Intranets 5 4 8 4 5 30
Mobile sales aids 14 4 12 5 7 20
Online medical case studies
Online medical case studies 12 3 9 2 5 3 1
Public websites or portal 18 6 20 9 13 10 2
E‐detailing 16 3 16 6 4 30
CRM management 19 5 11 6 6 13 1
Closed loop marketing 18 3 16 10 8 30

6. Scientific Journal ePrint Usage Experience
Have you previously
used 5+ scientific
used 5+ scientific
journal articles in
electronic formats
within one or
within one or
marketing or sales
initiatives?

7. Article ePrint Challenges
Which of the following challenges you have
Which of the following challenges you have
encountered in using article ePrints and
how much of a problem is each one?
Not At All Not Very Much Somewhat Very Much
High costs: 27 19 46 42
Multiple invoices: 40 34 39 21
No software or systems integration: 36 42 41 15
Lack of reporting: 36 37 47 14
Unfriendly DRM (e.g. plug‐ins, MAC incompatibility, etc.): 40 35 37 22
Different ePrint hosting technology: 38 32 45 19
Different licensing terms and conditions: 30 22 55 27
Varying user experiences: 33 24 60 17
Multiple user agreements: 32 20 56 26
Multiple points of contact for licensing:
Multiple points of contact for licensing: 34 19 58 23

8. ePrints NRx from Reprints Desk

9. For More Information
http://www.reprintsdesk.com/eprintsnrx