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SOH
T       here are certain moments in our lives that are quiet, expressive, and
               seldom given. They are precious and beautiful, and we strive to capture
               this candidness in our clothes. Using only the finest fabric such as wool and
               alpaca for its gentle luxurious soft-hand, and pure cashmere, prized by the
               Roman emperor for centuries, staying true to our philosophy of infusing our

The Traveler   designs with soft yet carefully   crafted details.

               Autumn & Winter was inspired by the Golden age of travel in the 1940’s
               and fueled by adventure, laced with the anticipation and excitement of
               what lies a head. Boarding a train in a foreign country feels even better as if
               you are in a movie, the sound, the smell, the motion, each moment as
               we glimpse through the window is like watching the world go by, reminis-
               cence seasons just passed, and feeling the gentle cool air brushed against
               our skin ushers the arrival of Fall.

                                                                       -SOH-
                                                                       Autumn & Winter 2012-2013
ART iS LIKE BEAUTY, IT IS EVERYTHING THAT IS EXCITING
 AND GOOD, AND OPEN TO INTERPRETATION. OUR QUEST TO SEEK
 OUT ALL THAT IS ORIGINAL, has ALLOWED us to create SOMETHING
 ARCHITECTURAL and truly UNIQUE.




                                                                4
55   6
8
OUR INTERPRETATION,
    ON A FRESH RAW ELEGANCE.




           Soft
                     &COZY
9
Yesterday has passed, The preSent should be
     LIVEd to the fullest. Tomorrow’s journey is
     still unwritten, always be reminded each
     passing moment is precious and BEAUTIFUL.




11
“A quite moment of serenity
helps nurture our inner being, the
 BEST things in LIFE, are WHAT
you can hear and see for yourself.”
                      -SOH-
                      Autumn & Winter 2012-2013




                                                  14
Pure CASHMERE soft and Luxurious, HAND embroidered
     butter lamb leather elbow patch, carefully crafted with untra-
     ditional seaming details, lends a modern twist to a classic.


15
SLEEK and modern with a twist of
vintage flare.
                                   14
                                    18
11
19
22
BOLD, yet carefully crafted
details, create just the perfect
balance of masculinity.




                                   24
the GENTLEMEN’S SPORT-                                                           Perforated butter soft lambs skin leather
                                                                                 elbow patch, carefully applique over, super
                                                                                                           soft cashmere.
    VEST
This short mock neck sweater vest, is constructed in classic double layer her-
ringbone pattern, is knitted in soft luxurious pure cashmere accented by two
pockets. When something is done so tasteful you cannot help but be a gentle-
men.
21   28
Soft, ofty and Luxurious,
       l


knitted fisherman
rib sweater blazer.


                            30
25
31
ACCESS-   ORIES
  MANIA




              34
Contacts

         General Inquiries : info@soh-ny.com
         Press Inquiries: chelsi@soh-ny.com
        Wholesale Inquiries: sales@soh-ny.com
                  Tel. 646.881.4785




To view the complete Autumn & Winter 2012 / 2013
                     visit us at
                www.soh-ny.com
WWW.SOH-NY.COM

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Soh fw12-lookbook

  • 1. SOH
  • 2. T here are certain moments in our lives that are quiet, expressive, and seldom given. They are precious and beautiful, and we strive to capture this candidness in our clothes. Using only the finest fabric such as wool and alpaca for its gentle luxurious soft-hand, and pure cashmere, prized by the Roman emperor for centuries, staying true to our philosophy of infusing our The Traveler designs with soft yet carefully crafted details. Autumn & Winter was inspired by the Golden age of travel in the 1940’s and fueled by adventure, laced with the anticipation and excitement of what lies a head. Boarding a train in a foreign country feels even better as if you are in a movie, the sound, the smell, the motion, each moment as we glimpse through the window is like watching the world go by, reminis- cence seasons just passed, and feeling the gentle cool air brushed against our skin ushers the arrival of Fall. -SOH- Autumn & Winter 2012-2013
  • 3.
  • 4. ART iS LIKE BEAUTY, IT IS EVERYTHING THAT IS EXCITING AND GOOD, AND OPEN TO INTERPRETATION. OUR QUEST TO SEEK OUT ALL THAT IS ORIGINAL, has ALLOWED us to create SOMETHING ARCHITECTURAL and truly UNIQUE. 4
  • 5. 55 6
  • 6. 8
  • 7. OUR INTERPRETATION, ON A FRESH RAW ELEGANCE. Soft &COZY 9
  • 8. Yesterday has passed, The preSent should be LIVEd to the fullest. Tomorrow’s journey is still unwritten, always be reminded each passing moment is precious and BEAUTIFUL. 11
  • 9. “A quite moment of serenity helps nurture our inner being, the BEST things in LIFE, are WHAT you can hear and see for yourself.” -SOH- Autumn & Winter 2012-2013 14
  • 10. Pure CASHMERE soft and Luxurious, HAND embroidered butter lamb leather elbow patch, carefully crafted with untra- ditional seaming details, lends a modern twist to a classic. 15
  • 11. SLEEK and modern with a twist of vintage flare. 14 18
  • 12. 11 19
  • 13. 22
  • 14. BOLD, yet carefully crafted details, create just the perfect balance of masculinity. 24
  • 15. the GENTLEMEN’S SPORT- Perforated butter soft lambs skin leather elbow patch, carefully applique over, super soft cashmere. VEST This short mock neck sweater vest, is constructed in classic double layer her- ringbone pattern, is knitted in soft luxurious pure cashmere accented by two pockets. When something is done so tasteful you cannot help but be a gentle- men.
  • 16. 21 28
  • 17. Soft, ofty and Luxurious, l knitted fisherman rib sweater blazer. 30
  • 18. 25 31
  • 19. ACCESS- ORIES MANIA 34
  • 20.
  • 21. Contacts General Inquiries : info@soh-ny.com Press Inquiries: chelsi@soh-ny.com Wholesale Inquiries: sales@soh-ny.com Tel. 646.881.4785 To view the complete Autumn & Winter 2012 / 2013 visit us at www.soh-ny.com