1. Switzerland Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 94
Price: Single User License – US$6688
Product Synopsis
A detailed market research report on the Switzerland beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Switzerland beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
There is a new interest in beer and the brewing tradition. The demand for variety is driving the
growth of new local beers with new tastes
What are the key drivers behind recent market changes?
This trend has been caused by the frustration of Swiss consumers regarding the acquisitions of
Swiss beer brands to foreign owned multinationals, and a renewed awareness of the Swissbeer
tradition.
What makes this report unique and essential to read?
The Switzerland Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Switzerland Beer industry. Data includes volumes from 2007 to
2011 plus forecasts for 2012, enabling historical and current trend analysis.

2. This report provides readers with in-depth market segmentation: mainstream, premium,
superpremium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for ten major brewers.
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,
including beer consumption by price segment/distribution channel and selected consumer beer
prices are also included.
Key Market Issues
Looking back at 2011, the strong Swiss Franc put pressure on prices and increased imports from
Germany, France and Portugal causing local brewers to lose volume.
Small regional brewers with less than 5,000 hl per year, increased market share and volume.
However, volumes were so small that their presence was not felt by leaders Heineken and
Feldschlösschen.
Swiss brewers lost share in the market to imported beer. Imports increased again to reach a new
high of 23%share, 1% more than the previous year.
The trend towards quick service restaurants and away from traditional gastronomy put pressure on
volumes and margins, leading Feldschlösschen to announce a price increase in May 2012.
Tougher restrictions on the sale of alcohol to minors have been put in place, as well as a
liberalization on the production of alcohol, adapting it to modern times and measures.
Key Highlights
Small regional brewers with less than 5,000 hl per year, increased market share and volume.
The Swiss beer market is mature with consumption relatively flat.
There is a new interest in beer and the brewing tradition. The demand for variety is driving the
growth of new local beers with new tastes
Organisations have been created with the goal of increasing the number and variety of beers
brewed in the country.

3. The trend towards diversity can be seen in the increase of the number of registered breweries in
Switzerland.
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Major points covered in Table of Contents of this report include
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Population Size and Growth 1983-2014F
West Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
West Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
West Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011

4. Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Mode
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 2001-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011

5. Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles
AUSLÄNDISCHE BIERE
Auslaendische Biere Brand Volumes, 2007-2011
FELDSCHLÖSSCHEN GETRÄNKE
FeldschlÖsschen Brand Volumes, 2007-2011
HEINEKEN SWITZERLAND AG
Heineken Switzerland Brand Volumes, 2007-2011
BRAUEREI LOCHER
Brauerei Locher AG Brand Volumes, 2007-2011
BRAUEREI SCHÜTZENGARTEN
Schutzengarten Brand Volumes, 2007-2011
Smaller Brewers
RUGENBRÄU AG
SONNENBRÄU AG,
BRAUEREI H. MÜLLER AG
BRAUEREI FALKEN AG
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