The hotel foodservice industry is in the midst of reinventing itself. Emerging from a recession that drained almost 18% in foodservice revenue in just two years, the hotel industry is experimenting en masse with new menu, design and technology concepts that are reshaping how hotel guests experience hotel food and beverage offerings. When executed well, these concepts are bringing music to hotel operators’ ears, according to Packaged Facts’ Hotel Foodservice Trends in the U.S. (July 2011).

1. Hotel Foodservice Trends in the U.S.
The hotel foodservice industry is in the midst of reinventing itself. Emerging from a
recession that drained almost 18% in foodservice revenue in just two years, the hotel
industry is experimenting en masse with new menu, design and technology concepts that
are reshaping how hotel guests experience hotel food and beverage offerings. When
executed well, these concepts are bringing music to hotel operators’ ears, according to
Packaged Facts’ Hotel Foodservice Trends in the U.S. (July 2011).
Buy Now: Hotel Foodservice Trends in the U.S. Market
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Going forward, Packaged Facts expects hotel foodservice sales to rise approximately 4.8%
in 2011 and 2.8% in 2012, driven by higher hotel occupancy rates and related travel
expenditures. As guests arrive, they will find that hotels have worked aggressively to meet
consumers’ evolving expectations and needs, which is reflected in our analysis of key hotel
food and beverage trends such as restaurant and hotel design, daypart strategies, balancing
indulgence, health and convenience, and price and value. Sustainability is also a core
expectation—which has not been lost on hoteliers rolling out everything from rooftop
gardens to farmers’ markets to sustainable menu items.
But technological advancement provides some of the newest and most promising changes.
The report assesses hotel industry players providing technology leadership by harnessing
technology trends to transform the industry while driving growth; it illustrates how hotels
can empower their foodservice offerings by tying them into the powerful Facebook social
networking platform, Twitter concierge services, and even creating their own social
networking experiences for guests. Hotel Foodservice Trends in the U.S. covers the U.S.
hotel foodservice industry, which provides restaurant, bar, café, catering and room service
foodservice options to its guests. In addition to detailed trend analysis, the report provides
thorough marketing and forecasting metrics, hotel foodservice growth factor analysis, and
thorough analysis of leading hotel foodservice operations (including foodservice strategies
by company and brand; brand characteristics, and food-driven trend adaption). The report
provides the insight hotel foodservice participants need to understand these needs and
frame their strategies accordingly.
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2. TABLE OF CONTENTS
Chapter 1: Executive Summary
Scope and Methodology
Scope
Methodology
Market Size and Forecast
Definitions
Consumer Foodservice Expenditure Trending
Terminology
Table 1-1: Terms and Acronyms
Share of Stomach: U.S. Hotel Foodservice Market Size and Forecast
Insight Capsule
Fast Facts
Hotel Foodservice Growth Factors
Insight Capsule
Hotel Foodservice Health, Design and Menu Trends
Hotel Foodservice Technology Trends
Insight Capsule
Chapter 2: Share of Stomach: U.S. Hotel Foodservice Market Size and Forecast
Overview
Packaged Facts Hotel Foodservice Market Size and Forecast
Graph 2-1: Hotel Foodservice Sales, 2007-2012
Scope of Market Size
Hotels and Casino Hotels
Graph 2-2: Hotel Foodservice Sales, by Hotel Segment, 2007-2012
Graph 2-3: Hotel Foodservice Sales, by Hotel Segment, Annual % Change, 2008-2012
Restaurant Sales at Hotels
Graph 2-4: Sales at Lodging Place Restaurants, 2006-2011
Segmenting Hotel Foodservice Revenue
Snapshot: Hotel Catering
Food and Non-Alcoholic Beverages Garner Two-Thirds Revenue Share
Graph 2-5: Total Hotel Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010
Catering a Non-Casino Hotel Differentiator
Graph 2-6: Hotel (non-Casino) Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010
Casino Hotels Break Out the Alcohol
Graph 2-7: Casino Hotel Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010
Hotel Industry Catering, Meals & Alcoholic Drink Establishment Penetration
Alcoholic Drinks and Catering Tell Different Stories
Graph 2-8: Hotel (non-Casino) Foodservice: Hotel Industry Penetration Metrics
Graph 2-9: Casino Hotel Foodservice: Hotel Industry Penetration Metrics
Away-From-Home Food, Beverage & Lodging Spending Trends
Introduction
Overview
Out-Of-Town Food, Beverage and Lodging Spending
Table 2-1: Out-of-Town Food, Beverage and Lodging Consumer Spending, 2007-09
Double Down on HH Income Out-Of-Town Spending
Table 2-2: Out-of-Town Food, Beverage and Lodging Consumer Spending, by HH Income,

3. 2007-09
Table 2-3: Out-of-Town Food, Beverage and Lodging Consumer Spending, by HH Income,
Percent Share, 2007-09
Managers and Professionals Generate Disproportionate Share
Table 2-4: Out-of-Town Food, Beverage and Lodging Consumer Spending, by Occupation,
2009
Food and Lodging in Context: Travel Spending
Table 2-5: U.S. Travel Spending, by Industry Sector, 2008 v. 2009
Hotel Chain Foodservice Sales Snapshot
Top 10 Hotel Chains Generate Almost $7 Billion in Foodservice Revenue
Graph 2-10: Top 10 Hotel Brands, U.S. System-wide Foodservice Revenue, 2007-09
Hotel Foodservice Employment
Chapter 3: Hotel Foodservice Growth Factors
Overview
Macroeconomic Growth Factors Point to Tenuous Economic Recovery
Consumer Gloom
Affluent Confidence Higher But Lagging
Who’s Your Audience?
Higher Income Households Increasingly Important
Air Travel Growth Slowing
Rail Ridership Trends
Business Travel Trends
Leisure Travel Trends
Cruises
Amusement Parks
Gaming
International Travel Continues to Grow
Convention Center Traffic Brings Relief
Table 3-1: Convention Center Traffic Trends, 2009-10
In-depth: 2010-12 Travel Volume Brings Better Days
Domestic Travel
International Travel Does an About Face
Leisure Travel Versus Business Travel
Table 3-2: U.S. Travel Forecast, 2007-2013
In-depth: International Visits
Forecast Through 2015
Table 3-3: International Visitors to the U.S., 2006-2015
South America, Asia, and Oceania to Lead International Visits
Table 3-4: International Visitors to the U.S., by International Region, 2010
In-Depth: Hotel Travel Trends
Industry Upswing
Positive Forecast
Table 3-5: Monthly Hotel Room Occupancy and Rate Outlook, 2011-12
2009-11 Occupancy Trends
Table 3-6: Monthly Hotel Room Occupancy Rates and Revenue, December 2009 to March
2011
Luxury in the Lead, But It Has High Hill to Climb
Table 3-7: Monthly Hotel Room Occupancy Rates, by Industry Segment, April 2011

4. Checking in With the Hotel Players
Starwood Hotels Worldwide, Inc.
Host Hotels & Resorts, Inc.
Marriott International, Inc.
Red Lion Hotels Corporation
Las Vegas Sands Corporation
DiamondRock Hospitality Company
Sunstone Hotel Investors
Wyndham Worldwide
Chapter 4: Hotel Foodservice Health, Design and Menu Trends
Overview
Consumer Perspective: Hotel Food and Beverage Importance
Health, Wellness and Environmental Responsibility
Trans Fat Crackdown Continues
Menu Labeling?
Fruit on the Breakfast Menu
Whole Grains and Activia, Too
Green and Local is the Expectation
Hyatt Hotels: Green is a Core Expectation Now
60 Varieties of Fruits, Vegetables, and Herbs in an Urban Setting
Farm-to-Table Hotel Dining
Marriott Goes Gardening
Starwood’s Friendly Operations
Andaz Hosts a Farmer’s Market
Stay Green, Even For Meetings and Banquets
Small Plates Or Just a Taste
Restaurant and Hotel Design Trends
The Atmosphere: Hotel Food and Beverage
Not Your Parents’ Lobby
Bistro Fast-Casual Concept Takes Center Stage in Lobby Redesign
Music to the Hotelier’s Ears: Revenue Per Available Room Increases
Holiday Inn Creates the Social Hub
Crowne Plaza Entrance Highlights Food and Beverage Offerings
Sheraton Gets Wired with the Link
Chicago Palmer House Hilton Take Upscale Approach
Embassy Suites’ Flying Spoons
Restaurant and Bar Concepts
Wyndham “Refresh”
Sheraton Club Lounges Get a Makeover
Dayparts: Create a Social Dining Experience For Everyone
While You’re Here, Get Breakfast and Coffee
Bye, Bye to the Buffet?
If You Buffet, Do With Style
Le Germain Does Brunch North of the Border
Homewood Suites Brings Guests Low-Carb and Organic Breakfast
Holiday Inn Express Builds on Breakfast
Coffee VIA the Single-Cup Solution
Illy Provides Some Competition

5. Peet’s Presence
Lunch and Dinner: Keeping Them in the Hotel
Keeping It Light For Lunch
Dinner: All Things To All People
What Goes Down Must Come Up: The Casualization of Fine Dining
Children’s Menus Add Family Appeal
Tart to Heart
Add Healthfulness
Be Even More Local
Beverage Services
Give Me Convenience or Give Me Death
Go, Go, Go Gourmet
Re:fuel Whenever You Want
Snack and In-Room Services
Synergy to Boost In-Room Dining
Online Ordering Does It, Too
Price and Value Trends
Perception Versus Reality
Lower Prices Have Upside Potential
Prix Fixe Menu Formats: Some Things Are Better Left Unsaid
Service Charges
Veil Them
Chapter 5: Hotel Foodservice Technology Trends
Overview
Technology Leadership Snapshots
To Book Rooms, Hilton Harnesses Social Media and Apps
Forbes Travel Guide 3.0 Travel Platform Combines Travel Content With Social Media
Addressing Illegitimate Reviews and Driving Advertising Opportunities
Hotel Evolution Touchscreen Technology Connects Concierge to Mobile Devices
Benefits to Hotels: Customer Service, Instantaneous Ordering, Customization
A Concierge Supplement, Not Replacement
Cost
Outcomes
Hotel Foodservice Social Media and Networking
Benefits to Engaging Social Media Users
Challenges
Social Media and Networking Applications
Facebook
Table 5-1: Facebook, Selected Metrics
Benefits to Hotels and Restaurants
Facebook Places & Facebook Deals
Hotel Foodservice Opportunity
Liking it Forward
Luxury Hotel Application: The Peninsula Chicago on Facebook
Twitter
Table 5-2: Twitter, Selected Metrics
Who Do You Want to Follow?
Starbucks Leads Restaurant Chains Into Twitter Territory

6. Twitter as Concierge?
MGM Grand Foodservice and Twitter
Twitter and Holiday Inn
Promoting Businesses
Starbucks Leads Restaurant Chains into Twitter Territory
Minimal Advertising Space Crimps Its Potential
Twitter: Economy to Luxury Hotels
Photo and Video Enhancements May Provide Counterweight
Short Content Bursts
Location-Based Social Media
Hotel-Based Social Networking Interaction: Pod Hotel
Daily Deals and Group-Coupons: Groupon and Living Social
Groupon
Table 5-3: Groupon, Selected Metrics
Living Social
Table 5-4: Living Social, Selected Metrics
Living Social: Escapes
Groupon and Living Social Backlash
Online Review Platforms
A Growing Force to Be Reckoned With
What Information Source Do You Use to Choose a Hotel?
Yelp
Table 5-5: Yelp, Selected Metrics
How It Works
Benefits
Mobile Application
Lawsuit Pending
Business Response Ammunition
TripAdvisor
Hotel Technology: Online Ordering
Omni Hotels Expands Platform
Helping Breakfast Along
Foodservice Revenue Leader
Forecast
Chapter 6: Hotel Foodservice Operations & Strategies Analysis
2011 Results
Positioning and Direction
Table 6-1: 2010 U.S. Lodging Market: Marriott Share
Brand Characteristics: Chain Concepts Across the Lifestyle Spectrum
Table 6-2: Marriott International: Brand Characteristics and Metrics
Key Marriott Foodservice Trends
Healthy Living
Technology and Renovations
Pushing the Upscale Envelope
Foodservice Happenings and Trends, By Brand
Marriott Hotels & Resorts
JW Marriott Hotels & Resorts
Renaissance Hotels

7. Courtyard by Marriott
AC Hotels by Marriott
Residence Inn by Marriott
Fairfield Inn & Suites by Marriott
Marriott Conference Centers
TownePlace Suites by Marriott
SpringHill Suites by Marriott
Marriott Vacation Club
The Ritz-Carlton Hotel Company, L.L.C.
Bulgari
Starwood Hotels & Resorts Worldwide, Inc
A Billion-Dollar Foodservice Brand
Forecast
2011 Results
Positioning and Direction
Table 6-3: Starwood International Revenue Share, Top 5 Markets
Top Markets
Table 6-4: Starwood Domestic Revenue Share, Top 5 Markets
Brand Characteristics Share Upscale Thread
Table 6-5: Starwood: Brand Characteristics and Metrics
Key Starwood Foodservice Trends
Sustainability, Sustainability, Sustainability
Foodservice Happenings and Trends, by Brand
Sheraton Hotels & Resorts
Wiring the Lobby Lounge
Club Lounge Makeover
Four Points by Sheraton
W Hotels
Aloft Hotels
The Luxury Collection
Le Méridien
Element
A Pantry Stocked With Target Market in Mind
Upscale Innovations
Westin Hotels & Resorts
Driving Health
Hyatt Hotels Corporation
2011 Results
Positioning and Direction
Hyatt Brand Characteristics
Table 6-6: Hyatt: Brand Characteristics and Metrics
Key Hyatt Foodservice Trends
Go-Go-Go
Fresh and Local
Foodservice Happenings and Trends, By Brand
Park Hyatt
Andaz
Grand Hyatt
Go, Go, Go Gourmet

8. Greener Menus
Synergy To Boost In-Room Dining
Hyatt Regency
Hyatt Place
Hyatt Summerfield Suites
Hyatt Residences
Hyatt Vacation Club
InterContinental Hotels Group
Recent Performance
Positioning and direction
Brand Characteristics
Table 6-7: IHG: Brand Characteristics and Metrics
Key IHG Foodservice Trends
Rally Around The Social Hub
Upscale Dining Synergy
Foodservice Happenings and Trends, By Brand
InterContinental Hotels & Resorts
Crowne Plaza Hotels & Resorts
Hotel Indigo
Holiday Inn Hotels & Resorts
Social Hub
Holiday Inn Express
Staybridge Suites
Candlewood Suites
Wynn Resorts LTD
Food and Beverage Garners Significant Revenue Share
Recent Food and Beverage Performance
Brand Characteristics
Table 6-8: Wynn: Brand Characteristics and Metrics
Key Wynn Foodservice Trends
Nightclub Innovation
Keep the Chefs Coming
Not a Chain To Be Found
Foodservice Happenings and Trends, By Brand
Wynn Las Vegas
Beach Club Makes a Splash
Star Chefs the Only Way To Go
Wynn Macau
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