The advancements in technology have made available a variety of features that were earlier accessible through personal computers to be easily accessed through mobile phones; for instance, web browsing, emailing, and others. Popularity of applications such as Facebook, Twitter, and others has increased the usage of mobile phones in order to update the status messages instantly on the move.

1. Global Smartphone Security Market by Operating Systems, Ownership & Features
(2011 – 2016)
ReportsnReports.com adds MarketsandMarkets Market Research Report “Global Smartphone
Security Market by Operating Systems, Ownership & Features (2011 – 2016)’’ to its store.
The advancements in technology have made available a variety of features that were earlier
accessible through personal computers to be easily accessed through mobile phones; for
instance, web browsing, emailing, and others. Popularity of applications such as Facebook,
Twitter, and others has increased the usage of mobile phones in order to update the status
messages instantly on the move.
As the usage of smartphone is increasing; their vulnerability to viruses, spams and
malwares floating on the web is also on the rise. Smartphones are also required to be made
safe and secure as we do for personal computers. This has necessitated and boosted the
growth of smartphone security market. Though PC viruses have been in existence for over
25 years, mobile viruses’ have very recently started to enter in the market from about 2004
onwards.
MarketsandMarkets expects the global smartphone security market to grow from 387.15
million in 2010 to $2964.89 million by 2016 at a CAGR of 43.97% from 2011 to 2016. Key
issue in the industry today is battery overdrain and mobile handset and security software
incompatibility.
The overall smartphone security market is segmented on the basis of mobile operating
systems, ownership, and features. Mobile operating systems consist of following operating
systems: Symbian, Android, Windows Mobile, Blackberry, iOS, and Other OS. The market by
ownership is segmented into individual and business segment. The market by features is
segmented into anti-virus, anti-theft, anti-phishing, encryption, anti-spam, and others.
Others include anti-malware, privacy audit, and parental control.
The global smartphone security market is segmented into four geographies: North America,
Europe, Asia Pacific and Japan, and ROW (Rest of the world). Europe forms the largest
segment with about 32% of the overall market, followed by North America whereas; APJ is
the fastest growing region with a CAGR of 48.58%.
Scope of the report
The report provides extensive analysis of “global smartphone security market segmented on
the basis of mobile operating systems, ownership, and features including current market
trends, industry drivers, and challenges for better understanding of the market. This report
covers the strategies followed by “global smartphone security” players.
Market overview
This section discusses the market definition of “global smartphone security market”. It also
discusses the way market is segmented and the methodology and assumptions considered
for forecasting the revenue. The winning imperatives, along with the burning issues in the

2. market are covered as well. Drivers, restraints, and opportunities for “global smartphone
security market” has also been covered in this section.
Market segmentation
This research report categorizes the global smartphone security market for forecasting the
revenue and analyzing the trends in each of the following submarkets:
On the basis of operating systems
 Symbian
 Blackberry
 Android
 Windows
 iPhone OS
 Others (Bada, Palm, Linux, and Java OS)
On the basis of type of users
 Individual
 Business
On the basis of security features
 Anti-virus
 Anti-theft
 Data encryption
 Others (Anti-malware, anti-spyware, anti-spam, privacy audit, and parental control)
On the basis of geography
 North America
 Europe
 Asia-Pacific & Japan (APJ)
 ROW (Rest of the World)
 Geographic analysis
This section provides a brief overview of all the geographies pertaining to global smartphone
security market segmented on the basis of mobile operating systems, ownership, and
features, it covers the trends prevailing in each geography and the factors which are
impacting the overall market in that particular geography.
Company profiles
This section provides the company profiles of major companies participating in the “global
smartphone security market by operating system ownership & features”. Company profiles
include a brief overview of the company, primary business, financial overview, strategies
followed by developments.
Table Of Contents
EXECUTIVESUMMARY
1INTRODUCTION
2.SUMMARY
3.MARKETOVERVIEW
3.1.MARKETDYNAMICS

3. 3.1.1.WINNINGIMPERATIVESANALYSIS
3.1.2.MARKETOPPORTUNITIES
3.1.3.BURNINGISSUES
3.2.CHANGESINTHEANTIVIRUSINDUSTRY
3.3.TRENDSINIDENTITYMANAGEMENT
3.4.PRICINGTRENDSINANTIVIRUSMARKET
3.5.ANTIVIRUSVENDORANALYSIS
3.6.DISTRIBUTIONCHANNELANALYSIS
3.7.TRENDSINOPERATINGSYSTEMS
3.8.VENDORANALYSIS
4.COMPUTERVIRUSINDUSTRYOVERVIEW
4.1.TYPESOFCOMPUTERVIRUS
4.1.1.RESIDENTVIRUSES
4.1.2.DIRECTACTIONVIRUSES
4.1.3.OVERWRITEVIRUSES
4.1.4.BOOTVIRUS
4.1.5.MACROVIRUS
4.1.6.DIRECTORYVIRUS
4.1.7.POLYMORPHICVIRUS
4.1.8.FILEINFECTORS
4.1.9.COMPANIONVIRUSES
4.1.10.FATVIRUS
4.1.11.WORMS
4.1.12.TROJANSORTROJANHORSES
4.1.13.LOGICBOMBS
4.2.COMPUTERVIRUSIDENTIFICATIONMETHODS
4.2.1.SIGNATUREBASEDDETECTION
4.2.2.HEURISTICS
4.2.3.ROOTKITDETECTION
4.2.4.OTHERMETHODS
4.2.4.1.CloudAntivirus
4.2.4.2.NetworkFirewall
4.2.4.3.OnlineScanning
4.2.4.4.SpecialistTools
5.COMPUTERANTIVIRUSMARKET
5.1.CONSUMERANTIVIRUSMARKET
5.2.CORPORATEANTIVIRUSMARKET
5.3.ENTERPRISEANTIVIRUSMARKET
6.TYPESOFCOMPUTERANTIVIRUSSOFTWARE/SCANNERS
6.1.CONVENTIONALDISKSCANNER
6.2.MEMORYRESIDENTSCANNERS
6.3.BEHAVIORBASEDDETECTION
6.4.STARTUPSCANNERS
6.5.INOCULATION

4. 7.WIRELESSINDUSTRYOVERVIEW
7.1.TYPESOFMOBILEVIRUS
7.1.1.BRADOR
7.1.2.CABIR
7.1.3.CARDBLOCK
7.1.4.CARDTRAP
7.1.5.COMMWARRIOR
7.1.6.CXOVER
7.1.7.DAMPIG
7.1.8.DOOMED
7.1.9.DUTS
7.1.10.FONTAL
7.1.11.LOCKNUT
7.1.12.MMSBOMBER
7.1.13.SKULLS
7.1.14.VELASCO
7.1.15.QDIAL
8.COMPONENTSOFMOBILESECURITYSYSTEM
8.1.MOBILESECURITYMONITORSYSTEM
8.2.MOBILESECURITYSCANNINGSYSTEM
8.3.MOBILESECURITYUPDATESYSTEM
9.ISSUESINANTIVIRUSIMPLEMENTATION
9.1.UNEXPECTEDRENEWALCOSTS
9.2.PROBLEMSCAUSEDBYFALSEPOSITIVES
9.3.SYSTEMANDINTEROPERABILITYRELATEDISSUES
9.4.EFFECTIVENESS
9.5.NEWVIRUSES
9.6.ROOTKITS
10.DECISIONSUPPORTDATABASE
10.1.TOTALDESKTOP/LAPTOPDEVICESANTIVIRUSFORECAST
10.1.1.DESKTOPDEVICESINSTALLEDBASE
10.1.2.DESKTOPDEVICESSHIPMENTS
10.1.3.DESKTOPDEVICESRETAILREVENUES
10.2.TOTALHANDHELDDEVICESANTI-VIRUSMARKET
10.3.PDAMARKETFORECASTS
10.3.1.PDAINSTALLEDBASE
10.3.2.PDASHIPMENTS
10.3.3.PDARETAILREVENUES
10.4.MOBILEPHONEMARKETFORECAST
10.4.1.SMARTPHONESINSTALLEDBASE
10.4.2.SMARTPHONESHIPMENTS
10.4.3.MOBILEPHONERETAILREVENUES
10.5.FUTUREGROWTHAREASINMOBILEANTIVIRUSMARKET
10.5.1.MOBILEPHONESHIPMENTS
10.5.2.MOBILEPHONESUBSCRIBERS

5. 11.GEOGRAPHICANALYSIS
11.1.NORTHAMERICA
11.2.ASIA-PACIFIC
11.3.EMEA
11.4.ROW
12.COMPETITIVELANDSCAPE
13.VENDORPROFILES
13.1.SYMANTEC
13.2.MCAFEE
13.3.TRENDMICRO
13.4.ALWIL
13.5.COMPUTERASSOCIATES
13.6.ESET
13.7.F-SECURE
13.8.FRISK
13.9.GRISOFT
13.10.H+BEDV
13.11.INDEFENSE
13.12.INTERNETSECURITYSYSTEMS
13.13.KASPERSKY
13.14.JUNIPERNETWORKS/NETSCREEN
13.15.CHECKPOINTSOFTWARETECHNOLOGIES
13.16.MINUTEGROUP
13.17.PANDA
13.18.RSASECURITY
13.19.SOFTWIN
13.20.SOPHOS
13.21.SONICWALL
13.22.VERISIGN
13.23.WATCHGUARDTECHNOLOGIES
13.24.WEBSENSE
Latest Market Research Reports:
 Global Building Automation & Control Systems Market by Products, Applications &
Technologies (2011 – 2016)
 Global Clinical Trials Market (2007 – 2010)
 China Wind Turbine Casting Industry ( 2011 Deep Research Report )
 Social Media meets Telecom, Devices, Content and Local
 Self Organizing Networks (SON): Challenges and Market Opportunities for LTE and
Beyond
 LTE Feasibility, Applications and Potential by Region 2011 to 2015
 Mobile Commerce Solutions and Market Opportunities

6. About Us:
ReportsnReports is an online library of over 75,000 market research reports and in-depth
market research studies & analysis of over 5000 micro markets. We provide 24/7 online and
offline support to our customers. Get in touch with us for your needs of market research
reports.
Follow us on Twitter: http://twitter.com/marketsreports
Our Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689
Contact:
Mr. Priyank
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: + 1 888 391 5441
E-mail: sales@reportsandreports.com
http://www.reportsnreports.com
Visit Our Market Research Reports Blog