1. Pet Care in New Zealand
Report Details:
Published:October 2012
No. of Pages: 60
Price: Single User License – US$1900
Premiumisation continues to increase sales in pet food in value terms; however, volume sales
remain flat, as the pet population and pet ownership plateau. Manufacturers are looking at ways to
increase their value shares by expanding distribution channels, and humanising food by mirroring
health and wellness benefits. The main drive is for manufacturers to find ways of attracting
consumers who currently use non-prepared pet food; the proportion of people using such food
remains relatively high...
Euromonitor International''s Pet Care in New Zealand report offers a comprehensive guide to the
size and shape of the market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
PET CARE IN NEW ZEALAND
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Premiumisation Increases Value Sales
Pack Sizes Increase in An Attempt To Increase Volume Sales
Pet Health Is A Strong Motivator in Company Acquisitions
Niche Channels Expand Distribution
Pet Products Is Forecast To Demonstrate the Strongest Growth
Key Trends and Developments
Premiumisation Through the Growth in All-natural Ingredients
Pack Sizes Increase To Attract Bulk Purchases
Key Acquisitions Indicate A Growing Health and Wellness Focus in Pet Care
Distribution Landscape Is Expected To Expand for Pet Products
Private Label Continues To Make Inroads
Market Indicators
Table 1 Pet Populations 2007-2012
Market Data
Table 2 Sales of Pet Care by Category: Volume 2007-2012
Table 3 Sales of Pet Care by Category: Value 2007-2012
Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 6 Pet Food Company Shares 2007-2011
Table 7 Pet Food Brand Shares 2008-2011
Table 8 Dog and Cat Food Company Shares 2007-2011
Table 9 Dog and Cat Food Brand Shares 2008-2011
Table 10 Penetration of Private Label by Category 2006-2011
Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 12 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 13 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 16 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 17 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions

3. Sources
Summary 1 Research Sources
Animates Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 2 Animates Ltd: Key Facts
Summary 3 Animates Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Animates Ltd: Private Label Portfolio
Competitive Positioning
Summary 5 Animates Ltd: Competitive Position 2011
Heinz Wattie''s Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 6 Heinz Wattie''s Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Heinz Wattie''s Ltd: Competitive Position 2011
Masterpet Corp in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 8 Masterpet Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Masterpet Corp: Competitive Position 2011
Virbac New Zealand in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 10 Virbac New Zealand: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Virbac New Zealand: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators

4. Summary 12 Cat Food by Price Band 2011
Table 19 Cat Owning Households: % Analysis 2007-2012
Table 20 Cat Population 2007-2012
Table 21 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 22 Sales of Cat Food by Category: Volume 2007-2012
Table 23 Sales of Cat Food by Category: Value 2007-2012
Table 24 Sales of Cat Food by Category: % Volume Growth 2007-2012
Table 25 Sales of Cat Food by Category: % Value Growth 2007-2012
Table 26 Sales of Premium Cat Food by Category: Value 2007-2012
Table 27 Cat Food Company Shares 2007-2011
Table 28 Cat Food Brand Shares 2008-2011
Table 29 Cat Treats Brand Shares 2008-2011
Table 30 Forecast Sales of Cat Food by Category: Volume 2012-2017
Table 31 Forecast Sales of Cat Food by Category: Value 2012-2017
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competive Landscape
Prospects
Category Indicators
Summary 13 Dog Food by Price Band 2011
Table 34 Dog Owning Households: % Analysis 2007-2012
Table 35 Dog Population 2007-2012
Table 36 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 37 Sales of Dog Food by Category: Volume 2007-2012
Table 38 Sales of Dog Food by Category: Value 2007-2012
Table 39 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 40 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 41 Sales of Premium Dog Food by Category: Value 2007-2012
Table 42 Dog Food Company Shares 2007-2011
Table 43 Dog Food Brand Shares 2008-2011
Table 44 Dog Treats Brand Shares 2008-2011
Table 45 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 46 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape

5. Prospects
Category Indicators
Table 49 Other Pet Population 2007-2012
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2007-2012
Table 51 Sales of Other Pet Food by Category: Value 2007-2012
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 53 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 54 Bird Food Brand Shares 2008-2011
Table 55 Fish Food Brand Shares 2008-2011
Table 56 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2007-2012
Table 62 Sales of Pet Products by Category: % Value Growth 2007-2012
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012
Table 64 Forecast Sales of Pet Products by Category: Value 2012-2017
Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017
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