This report provides a detailed market analysis of the Norway beer industry. It includes historical and forecasted market data from 2007-2012, with insights into market trends, brands, brewers, packaging, distribution channels, and pricing. The 106-page report is available for purchase for $6688. Key findings include that the Norwegian beer market declined in 2011 due to higher prices from increased excise taxes and raw material costs, as well as poor summer weather. The report provides granular data and analysis not found elsewhere to give readers an in-depth understanding of the Norway beer market.

1. Norway Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 106
Price: Single User License – US$6688
Product Synopsis
A detailed market research report on the Norway beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Norway beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
The Norwegian beer market continued its downward trend in 2011
What are the key drivers behind recent market changes?
The market is changing because of the increase in prices, a result of higher excise duty and an
increase in raw material costs . Poor summer weather was also a factor.
What makes this report unique and essential to read?
The Norway Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Norway Beer industry. Data includes volumes from 2007 to 2011
plus forecasts for 2012, enabling historical and current trend analysis.

2. This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
Brewers are not allowed to advertise or promote their beers in any way and excise duty is raised
annually which in turn leads to increasing beer prices in retail and also on-premise channels.
With the improving economy consumers are consuming less PL brands as seems to be the case
in 2011.
Cross border shopping and smuggling continues to impact home sales of beer.
The increase in foreign travel has encouraged Norwegians to consume wine which has been
growing steadily in recent years to the detriment of beer consumption''s share.
The new generation is not visiting pubs as frequently as their parents.
Key Highlights
The summer weather of 2011 was not particularly good and had an impact on the overall
commercial beverages market.
VAT was raised in January 2012 from 14% to 15% for all non-alcoholic beverages including no
alcohol beer.
The excise duty was raised in 2011 and yet again in the 2012 budget by between 1.6-1.7%.
The first 100cl can for beer was introduced, as a limited edition pack. The pack was very
successful with 500,000 cans produced and sold out by the end of June 2011.
Low alcohol beer was a key priority for most of the beer producers again in 2011.

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Major points covered in Table of Contents of this report include
Canadean Norway Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 199832014F
Table - West Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table - West Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook

4. Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer, 2011
Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F

5. Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
AASS BRYGGERI AS
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Aass Bryggeri Full Brand List, ABV%, Pack Type
Table - Aass Bryggeri Brand Volumes, 2007-2011
GRANS BRYGGERI AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Grans Bryggeri Full Brand List, ABV%, Pack Type
Table - Grans Bryggeri Brand Volumes, 2007-2011
HANSA BORG BRYGGERIER AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Hansa Borg Full Brand List, ABV%, Pack Type
Table - Hansa Borg Trade Brand Volumes, 2007-2011

6. INTERBEV AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - InterBev Full Brand List, ABV%, Pack Type
Table - InterBev Brand Volumes, 2007-2011
MACK`S ØLBRYGGERI AS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Mack Full Brand List, ABV%, Pack Type
Table - Mack Brand Volumes, 2007-2011
RINGNES AS
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Ringnes Full Brand List, ABV%, Pack Type
Table - Ringnes Brand Volumes, 2007-2011
UNION BRYGGERI AS
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Union Bryggeri Full Brand List, ABV%, Pack Type
Table - Union Bryggeri Brand Volumes, 2007-2011
SMALLER BREWERS
Coop Norge AS
NorgesGruppen ASA
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary

7. Map
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