1. Home and Garden in Russia
Report Details:
Published:July 2012
No. of Pages: 50
Price: Single User License – US$1900
Home and garden in Russia remains a highly fragmented industry due to the fact that many
companies operating in the industry specialise in one particular product category. Another
significant factor behind this that the industry is still in a developmental phase and that the
fragmentation in the industry is due the high number of obscure and unknown brands which are
usually distinguishable by reference to their low unit prices and poor product quality. Imported
products from Asian countries...
Euromonitor International''s Home and Garden in Russia report offers a comprehensive guide to
the size and shape of market demand at a national level. It provides the latest retail sales data
(historic date range), allowing you to identify the categories driving growth. It also identifies the
leading companies and their brands, and offers strategic analysis of key factors influencing
demand - from new product developments, consumer lifestyles, route to market and pricing
issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
HOME AND GARDEN IN RUSSIA
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Home and Garden Remains A Highly Fragmented Industry
the Noticeable Shift Towards Modern Distribution Channels
DIY Retailers Focus on Regional Expansion
the Rising Importance of Internet Sales for Home and Garden
Further Development Will Be Influenced by External Factors
Key Trends and Developments
Amidst Uncertainty in European Economy, Russia Experiences Stable Growth
Competition Increases Among Russia''s Major Chained Diy, Home Improvement and Garden
Centres
Consumer Lending in Russia Shows Signs of Slowing Down
Russian Consumers Migrate To Internet Retailing
Domestic Chained Home and Garden Retailers Target Russia''s Smaller Cities
Market Data
Table 1 Sales of Home and Garden by Category: Value 2006-2011
Table 2 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 3 Home and Garden Company Shares 2009-2011
Table 4 Home and Garden Brand Shares 2009-2011
Table 5 Penetration of Private Label by Category 2009-2011
Table 6 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 7 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Maxidom Ooo in Home and Garden (russia)
Strategic Direction
Key Facts
Summary 2 Maxidom OOO: Key Facts
Summary 3 Maxidom OOO: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning

3. Summary 4 Maxidom OOO: Competitive Position 2011
Mebelnaya Kompania Shatura Oao in Home and Garden (russia)
Strategic Direction
Key Facts
Summary 5 Mebelnaya Kompania Shatura OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Mebelnaya Kompania Shatura: Competitive Position 2011
Mnpp Fart Zao in Home and Garden (russia)
Strategic Direction
Key Facts
Summary 7 Mnpp Fart ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Mnpp Fart ZAO: Competitive Position 2011
Sual International Ltd in Home and Garden (russia)
Strategic Direction
Key Facts
Summary 9 Sual International Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Sual International Ltd: Competitive Position 2011
Tikkurila Ooo in Home and Garden (russia)
Strategic Direction
Key Facts
Summary 11 Tikkurila OOO : Key Facts
Summary 12 Tikkurila OOO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Tikkurila OOO: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 9 Sales of Gardening by Category: Value 2006-2011
Table 10 Sales of Gardening by Category: % Value Growth 2006-2011
Table 11 Gardening Company Shares 2009-2011

4. Table 12 Gardening Brand Shares 2009-2011
Table 13 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Gardening by Category: Value 2011-2016
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Home Furnishings by Category: Value 2006-2011
Table 17 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 18 Home Furnishings Company Shares 2009-2011
Table 19 Home Furnishings Brand Shares 2009-2011
Table 20 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 21 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2006-2011
Table 24 Sales of Home Improvement by Category: % Value Growth 2006-2011
Table 25 Home Improvement Company Shares 2009-2011
Table 26 Home Improvement Brand Shares 2009-2011
Table 27 Sales of Home Improvement by Distribution Format: % Analysis 2006-2011
Table 28 Forecast Sales of Home Improvement by Category: Value 2011-2016
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2006-2011
Table 31 Sales of Homewares by Category: % Value Growth 2006-2011
Table 32 Homewares by Type: % Value Breakdown 2009-2011
Table 33 Homewares Company Shares 2009-2011
Table 34 Homewares Brand Shares 2009-2011
Table 35 Sales of Homewares by Distribution Format: % Analysis 2006-2011
Table 36 Forecast Sales of Homewares by Category: Value 2011-2016
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2011-2016

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