1. Home and Garden in Hong Kong, China
Report Details:
Published:October 2012
No. of Pages: 40
Price: Single User License – US$1900
After a rapid rebound from the financial crisis in 2010, home and garden enjoyed a short boom in
the early part of 2011. Due to the sovereign debt crisis in the US and European countries, Hong
Kong is facing an uncertain situation as it is highly dependent on its financial industry. Home and
garden is expected to have slower growth in the forecast period due to the slow-down in the
housing market in the fourth quarter of 2011.
Euromonitor International''s Home and Garden in Hong Kong, China report offers a
comprehensive guide to the size and shape of market demand at a national level. It provides the
latest retail sales data (historic date range), allowing you to identify the categories driving growth.
It also identifies the leading companies and their brands, and offers strategic analysis of key
factors influencing demand - from new product developments, consumer lifestyles, route to market
and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the
medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
HOME AND GARDEN IN HONG KONG, CHINA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Slow-down in Economy in 2011
Pursuit of Environmental Sustainability
Product Innovation Makes A Difference
Diversification in Distribution Channels
Challenges for Home and Garden
Key Trends and Developments
Slow-down in Economy in 2011
One-stop Homesquare Is Successful
Increase in Children''s Furniture and Furnishings
New Era for Innovative and Novel Products
Pursuit of Environmental Sustainability
Market Data
Table 1 Sales of Home and Garden by Category: Value 2006-2011
Table 2 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 3 Home and Garden Company Shares 2009-2011
Table 4 Home and Garden Brand Shares 2009-2011
Table 5 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Dairy Farm International Holdings Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 2 Dairy Farm International Holdings Ltd: Key Facts
Internet Strategy
Company Background
Private Label
Summary 3 Dairy Farm International Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Dairy Farm International Holdings Ltd: Competitive Position 2011

3. Epc Groupe in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 EPC Group: Key Facts
Company Background
Competitive Positioning
Summary 6 EPC Group: Competitive Position 2011
Seven Sea Chemicals (holdings) Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 7 Seven Sea Chemicals (Holdings) Limited: Key Facts
Summary 8 Seven Sea Chemicals (Holdings) Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Seven Sea Chemicals (Holdings) Limited: Competitive Position 2011
Techtronic Industries Co Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 10 Techtronic Industries Co Ltd: Key Facts
Summary 11 Techtronic Industries Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Techtronic Industries Co Ltd: Competitive Position 2011
Thermos (hk) Co Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 13 Thermos (HK) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Thermos (HK) Co Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2006-2011
Table 9 Sales of Gardening by Category: % Value Growth 2006-2011
Table 10 Gardening Company Shares 2009-2011
Table 11 Gardening Brand Shares 2009-2011

4. Table 12 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 13 Forecast Sales of Gardening by Category: Value 2011-2016
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2006-2011
Table 16 Sales of Home Furnishings by Category: % Value Growth 2006-2011
Table 17 Home Furnishings Company Shares 2009-2011
Table 18 Home Furnishings Brand Shares 2009-2011
Table 19 Sales of Home Furnishings by Distribution Format: % Analysis 2006-2011
Table 20 Forecast Sales of Home Furnishings by Category: Value 2011-2016
Table 21 Forecast Sales of Home Furnishings by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Home Improvement by Category: Value 2006-2011
Table 23 Sales of Home Improvement by Category: % Value Growth 2006-2011
Table 24 Home Improvement Company Shares 2009-2011
Table 25 Home Improvement Brand Shares 2009-2011
Table 26 Sales of Home Improvement by Distribution Format: % Analysis 2006-2011
Table 27 Forecast Sales of Home Improvement by Category: Value 2011-2016
Table 28 Forecast Sales of Home Improvement by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Homewares by Category: Value 2006-2011
Table 30 Sales of Homewares by Category: % Value Growth 2006-2011
Table 31 Homewares by Type: % Value Breakdown 2009-2011
Table 32 Homewares Company Shares 2009-2011
Table 33 Homewares Brand Shares 2009-2011
Table 34 Sales of Homewares by Distribution Format: % Analysis 2006-2011
Table 35 Forecast Sales of Homewares by Category: Value 2011-2016
Table 36 Forecast Sales of Homewares by Category: % Value Growth 2011-2016

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