1. Finland Cider Market Insights
Report Details:
Published:September 2012
No. of Pages: 34
Price: Single User License – US$1650
Product Synopsis
Comprising of textual analysis and data tables, this in-depth and exclusive country report from
Canadean provides a comprehensive view of the cider industry structure including analysis and
profiles on trade mark owners and local operators. Brand volumes and market share are given by
price segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes are
provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-
premise). Other information includes market valuation/pricing data and new products are
identified. All supported by market commentary.
Introduction and Landscape
Why was the report written?
The 2012 Finland Cider Market Insights report is a high level market research report on the
Finnish cider industry. Published by Canadean, this report provides an excellent way of gaining an
in-depth understanding of the dynamics and structure of the market. The report covers total
market (on- and off-premise) and includes valuable insight and analysis on cider market trends,
brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The cider market in Finland is relatively mature and the per capita consumption of cider is one of
the highest in Europe. Due to the maturity of the market, significant growth levels are no longer
achieved or expected. .Local brands have a strong following and are produced by the top three
local brewers.
What are the key drivers behind recent market changes?
The maturity of the cider market is due to the boom in the category which started about fifteen
years ago. One of the key changes in the cider category has been a move towards large numbers
of brand extensions under each of the key market labels. One of the key reasons for this is that
manufacturers have tried to keep the consumer interested in the category and the only way to
achieve this has been through constant new product launches.

2. What makes this report unique and essential to read?
The Finland Cider Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the cider market. The report provides a much
more granular and detailed data set than our competitors.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Finland cider market.
This report provides readers with in-depth data on market segmentation: mainstream, premium,
super premium, discount; alcoholic strength; type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and selected
company profiles
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.
Key Market Issues
Although cider is positioned as a drink for young adults it is more expensive than beer, the main
alcoholic beverage in Finland. Consequently, cider has struggled to maintain its importance in the
overall alcohol category.
The target market is young adults but over time the category has become old fashioned and not as
trendy.
Consumers have become accustomed to a category with constant innovation and new flavors.
The constant innovation and brand extensions has led to a dilution of brand loyalty as consumers
switch from one new product to another.
In 2011 consumers were tempted either towards more premium brands or discount brands as
consumers have become more aware of their expenditure.
Key Highlights
Swedish imports declined as consumers were tempted either towards more premium brands or
discount brands as consumers have become more aware of their expenditure.
One of the key changes in the cider category has been a move towards large numbers of brand
extensions under each of the key market labels.

3. 2011 saw volumes edge forward marginally with strong growth from local brand Olvi through
packaging redesign and pricing activity.
The established trend of apple and fruit flavored cider growing at the expense of pear cider
continued.
Upcider (Hartwall) which snatched the number on position away from Golden Cap (Sinebrychoff)
in 2010 managed to maintain their leadership in 2011 despite volume declines
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Major points covered in Table of Contents of this report include
Section 1 Market Update
KEY FACTS
- Market Size
- Growth
- Market Value
- Distribution 2011
MARKET COMMENTARY
- Current and Emerging Trends
- Outlook
- Imports and Exports
- Segmentation
BRANDS
- Top 10 Cider Brands - Volume, 2009-2011
- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011
- Brand Analysis
- Private Label/Private Label Producers
- New Products Activity
Section 2 Brewer Profiles
BREWER PROFILES
- OY HARTWALL AB
- Hartwall Brand Volumes, 2007-2011
- OLVI OYJ
- Olvi Brand Volumes, 2007-2011
- OY SINEBRYCHOFF AB
- Sinebrychoff Brand Volumes, 2007-2011
MINI PROFILES
- Servaali Oy
- Oy Kopparberg Finland AB
Methodology
Beer and Cider Attributes Definitions

4. Product Definitions
Packaging Definitions
Glossary
MapLEGISLATION AND TAXATION TABLES
- Table 1.2.1 - Taxation Base
- Table 1.2.3 - Legal Controls on Cider
PRICING TABLES
- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012
- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012
DATA TABLES
- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F
- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
- Commercial Beverage Consumption - per Capita - Growth, 2001-2011
- Commercial Beverage Consumption - Million Liters, 2001-2012F
- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F
- Cider Production/Trade/Consumption - Growth, 2005-2012F
- Consumption of FABs and Cider, 2001-2012F
- Cider Market Valuation (Local Currency), 2010-2012F
- Cider Consumption by Local Definition, 2008-2012F.
- Cider Consumption by Standard Price Segmentation, 2008-2012F
- Cider Consumption by Alcoholic Strength, 2008-2012F
- Cider Consumption by Type, 2008-2012F
- Cider Consumption by Geographic Scope, 2008-2012F
- Cider All Trademarks, 2007-2011
- Cider Brands by Local Definition, 2007-2011
- Cider Brands by Standard Price Segment, 2007-2011
- Cider Brands by Alcoholic Strength, 2007-2011
- Cider Brands by Type, 2007-2011
- Cider Imported Brands by Origin, 2007-2011
- Cider Private Label Brands, 2007-2011
- Cider Trademark Owners, 2007-2011
- Cider Local Operators, 2007-2011
- Cider Leading Brewers/Importers, 2007-2011
- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F
- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE
- Chart - Leading Brewers/Importers, 2011
- Market Structure
- Cider Producers/Importers
PACKAGING
- Chart - Consumption by Pack Material/Type, 2011
- Packaging Trends
CHANNEL ANALYSIS

5. - Chart - Distribution by Channel, 2011
- Chart - Consumption by Price Segment, 2011
- Market Valuation and Pricing
- Cider Market Valuation (Local Currency), 2010-2012F
- Distribution Trends
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