1. Chinese Markets for Alcohol & Wine
Report Details:
Published:December 2012
No. of Pages: 205
Price: Single User License – US$4000
China's demand for alcohol & wine has grown at a fast pace in the past decade. In the next five
years, both production and demand will continue to grow. This new study examines China's
economic trends, investment environment, industry development, supply and demand, industry
capacity, industry structure, marketing channels and major industry participants. Historical data
(2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major
producers in China are profiled.
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Major points covered in Table of Contents of this report include
TABLE OF CONTENTS
I. INTRODUCTION
Report Scope and Methodology
Executive Summary
II. BUSINESS ENVIRONMENT
Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

2. III. ALCOHOL & WINE INDUSTRY ASSESSMENTS
Alcohol & Wine Industry Structure
Market Size
Major Producer Facility Locations and Output
Market Share of Key Producers
Labor Costs
Potential Entrants
Major Distributors
Major Foreign Investments
Technology Development
IV. ALCOHOL & WINE PRODUCTION AND DEMAND
Overview
Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai
Xinghuacun
Xiangquan
Zhongzi
Others
Chinese Style Red Alcohol & Wine
Zhangyu
Greatwall
Dynasty
Weilong
Others
Foreign Alcohol & Wine and Alcohol
Whisky
Cognec
Gin
Rum
Tequila

3. Brandy
Others
Alcohol & Wine and Alcohol Imports and Exports
Pricing Trends
V. ALCOHOL & WINE CONSUMPTION BY MARKET
Alcohol & Wine Markets Outlook Overview
Government Packaging Regulations
Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market
Retails
Retail Market Outlook
Alcohol & Wine Demand in Retail Markets
Restaurants
Retardant Market Outlook
Alcohol & Wine Demand in Restaurants
VI. MARKETING STRATEGIES
Distribution System in China
China's Distribution System
Alcohol & Wine Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Trading Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly Owned Enterprises

4. Foreign Wholly Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China through Attending Trade Fairs
Contacting Chinese Companies
Advertising
Market Entry Strategies
Understanding Differences
Business Practice Differences
Knowledge of Regulations and Restrictions
Dealing with Governments
VII. ALCOHOL & WINE PRODUCER DIRECTORY
Alcohol & Wine Producer Profiles
Distributors
Major Supermarkets
Trading Companies
Research Institutions and Associations
LIST OF TABLES
I. INTRODUCTION
Economic Outlook Summary
Alcohol & Wine Supply and Demand Summary
II. BUSINESS ENVIRONMENT
Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
China Exports to its Leading Trade Partners
Key Commodity Imports into China
China Imports from Its Leading Trade Partners

5. III. ALCOHOL & WINE INDUSTRY ASSESSMENTS
Major Producer Facility Locations and Output
Market Share of Key Producers
Major Distributors
Major Foreign Investments
IV. ALCOHOL & WINE PRODUCTION AND DEMAND
Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai
Xinghuacun
Xiangquan
Zhongzi
Others
Chinese Style Red Alcohol & Wine
Zhangyu
Greatwall
Dynasty
Weilong
Others
Foreign Alcohol & Wine and Alcohol
Whisky
Cognec
Gin
Rum
Tequila
Brandy
Others
Alcohol & Wine and Alcohol Imports and Exports
V. ALCOHOL & WINE CONSUMPTION BY MARKET
Total Alcohol & Wine Consumption by Market

6. Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market
Retail Market Outlook
Alcohol & Wine Demand in Retail Markets
Retardant Market Outlook
Alcohol & Wine Demand in Restaurants
LIST OF CHARTS
Alcohol & Wine Production and Demand Summary
China's GDP and Industrial Output
Population Trends
Industrial Output by Ownership
Foreign Investments and Loans
China Imports and Exports
Key Commodity Exports from China
Key Commodity Imports into China
Alcohol & Wine Output in China
Alcohol & Wine Production and Demand
Alcohol & Wine Exports and Imports
Alcohol & Wine Demand by Market
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