1. 10 Global Macro Trends for the Next Five Years
Report Details:
Published:October 2012
No. of Pages: 78
Price: Single User License – US$2600
Despite the uncertainties facing the global economy, certain trends are inevitable. The world will
become smaller, more aged, more city-focused, more cautious and more polarised between the
rich and poor. The climate will change, food prices will rise and economic power will shift from
West to East. This new global report examines how all these issues will shape future demand and
provide opportunities and threats for marketers going forward.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at
strategists and planners, they draw on Euromonitor International’s vast information resources to
give top line insight across markets and within consumer segments. Written by some of our most
experienced analysts, they are designed as provocations for senior management to use in their
own forum, allowing them to stand back and reflect on the behaviour and motivation driving global
markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
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2. Major points covered in Table of Contents of this report include
10 GLOBAL MACRO TRENDS FOR THE NEXT FIVE YEARS
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
1. An Uncertain Future
2. the Emerging Middle Classes
3. the Disaffected Youth
4. the Rich/poor Divide
5. the Climate Challenge
6. An Ageing World
7. the Urban Transition
8. People on the Move
9. A More Connected World
10. China Goes Global
Summary 1 Impact of macro trends on consumer markets over the next five years
Introduction
Trend 1: An Uncertain Future
Trend Outline
Summary 2 Factors Contributing to Uncertainty in 2012
Chart 1 Real GDP Growth Forecasts 2011-2016
Implications
Chart 2 Global: "In the next 12 months do you intend to change any of the following habits?"
Outlook
Chart 3 Forecast Per Capita Consumer Expenditure Growth by Country 2011-2016
Trend 2: the Emerging Middle Classes
Trend Outline
Table 1 Per Capita Disposable Income by Country 2006/2011/2016
Implications
Table 2 Expenditure on Food and Non-alcoholic Drinks as % Total Expenditure in
Developing/Emerging Markets 2006/2011/2016
Outlook
Chart 4 Forecast Number of Households With Annual Disposable Income Over US$100,000,
2011/2016
Trend 3: the Disaffected Youth
Trend Outline
Table 3 Youth Unemployment Rate By Country 2006-2011
Implications
Chart 5 Global Attitudes by Age Segment 2011

3. Outlook
Trend 4: the Rich/poor Divide
Trend Outline
Summary 3 Reasons for Economic Inequality
Table 4 Gini Coefficient by Country 2006/2011/2016
Implications
Chart 6 HNWI Population by Country 2010-2011
Outlook
Trend 5: the Climate Challenge
Trend Outline
Summary 4 Regional impacts of global change
Implications
Chart 7 Commodity Food and Beverage Price Index
Outlook
Chart 8 Global Attitudes to Taking Responsibility for Climate Change 2011
Summary 5 Global Climate Change: Future Trends
Trend 6: An Ageing World
Trend Outline
Chart 9 Population of 65+ by region 2011/2016
Implications
Chart 10 Global Attitudes Towards Saving 2011
Chart 11 Forecast Old-Age Dependency Ratio by Country in 2016
Outlook
Chart 12 Mean Age of Population by Country 2011/2016
Trend 7: the Urban Transition
Trend Outline
Table 5 % Urban Populations 2006/2011/2016
Implications
Outlook
Chart 13 World''s Largest Cities in 2016
Trend 8: People on the Move
Trend Outline
Chart 14 Number of Foreign Citizens 2011/2016
Chart 15 Leading Recipients of Migrant Remittances 2011
Chart 16 Number of Foreign Students in Leading Host Countries2011
Implications
Outlook
Chart 17 Forecast Net Migration by Country 2006/2011/2016
Trend 9: A More Connected World
Trend Outline
Table 6 Number of internet Users by Country 2006/2011/2016
Table 7 Number of Mobile Phone Subscriptions by Country 2006/2011/2016

4. Implications
Chart 18 Global Use of Internet by Activity 2011
Chart 19 Global Frequency of Mobile Phone Usage by Activity 2011
Outlook
Chart 20 Forecast Growth in Number of Internet Users by Country 2011-2016
Trend 10: China Goes Global
Trend Outline
Table 8 FDI Outflows - Top 10 Countries 2006/2011
Chart 21 Exports from China 2006-2011
Chart 22 Global Shares of Selected Chinese Consumer Goods Companies 2006/2011
Implications
Outlook
Summary 6 Top 20 Chinese Consumer Goods Brands 2011
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