Social Communities, Wikies, Blogs go beyond the frontiers of the network and expand towards the Mobile universe, enabled by convergence between mobile devices and web services. Web 2.0 principles and models applied to mobile devices allow for the creation of new generations of services and solutions capable of fully leveraging the potential of functions such as location-based marketing, local search, integrated search marketing and micro-payments. Usability and navigations must thus be re-thought for an optimum use on hundreds of currently available mobile browsers, ultimately separating application logics from presentation modes.

1. _MOBILE 2.0
Social Communities, Wikies, Blogs go beyond the frontiers of the network and expand towards
the Mobile universe, enabled by convergence between mobile devices and web services.
Web 2.0 principles and models applied to mobile devices allow for the creation of new
generations of services and solutions capable of fully leveraging the potential of functions such
as location-based marketing, local search, integrated search marketing and micro-payments.
Usability and navigations must thus be re-thought for an optimum use on hundreds of currently
available mobile browsers, ultimately separating application logics from presentation modes.
Using a common internet browsing approach to be more and more fundamental. With JOCA® you
inside of a mobile device falls short on a key driver can manage not only your communication status,
for wireless data services - usability. People are but also control your “Where am I” status.
looking for a faster and easier way to access
Technology. Contrary to most other messengers
valuable data content on their device. They suffer
through frustrating and time intensive data entry that are proxy based, JOCA® NG Messenger
on a tiny keyboard only to discover that their uses direct socket methods to connect to instant
connection dropped halfway through their request. messaging frameworks. It does not need to poll the
server for new information every few seconds but
NEXT GENERATION sends/receives data only when there is a real need
MESSENGER for a message to be sent/recieved.
Based on this vision, Interactiv – the company of MulTilayer Technology. Common IM systems
syskoplan focused on mobile solutions - developed based on standard XML protocols like Jabber
JOCA® an innovative Mobile Application Platform. offer a great interoperability. However, they
This client/server based platform is the first suffer from strict functional limitations. The
complete solution to harness the power of today’s JOCA® architecture combines the standard Web
wireless devices to deliver fast, one click easy technologies with new mobile enhancements to
access to today’s top content brands. provide Best of Breed mobile messenger usability.
While traditional IM are originated within the
stationary PC world, mobile users are not
stationary and location based information is going

2. Main FeaTureS local BaSed FeaTureS
> Manage your location status
MeSSenger > Add locations
> One2One Messaging > Search for Buddy’s in locations
> One2Many Messaging
SelecTive alwayS on
> Mobile2PC
> PC2Mobile > Select Buddys who may wake up your offline
> Send SMS messenger
> Post box, Offline Messages > Send SMS to Buddy’s
> SMS Messenger Activation > Initiate Calls
> Soundbox, share sounds with friends
The challenge iS open
> Picturebox, share photos with friends
> Friendly with MSN®, AOL®, Yahoo!®, ICQ® > Integrated games
> Multiplayer games
MarkeTing FeaTureS > Central high scores
> Msports championships
> InGame / InMessaging Advertising
conTacT ManageMenT
> Contact Management with full profile
information’s
> Share Contacts, let other people see your
contacts
JOCA® Basis Services
JOCA® Device Manager
Yahoo!®
JOCA® Multiplayer Game Engine JOCA® JOCA® JOCA®
EPG Lotto Shop
JOCA® Data Encryption Billing
AOL® Manager JOCA® JOCA® JOCA®
JOCA Socket Communication Layer
®
WAP Voting Advertising
JOCA®
JOCA® Java Framework Service JOCA® JOCA® JOCA®
MSN ®
Manager RSS Weather Wikipedia
Local Based JOCA® JOCA® JOCA®
Sound & JOCA#[
Jabber Profiles Mailbox Info
ICQ® Picture Analyzer MP MP MP
Manager
Game 1 Game 2 Game 3

3. MOBILE 2.0:
Java archiTecTure
LIVE AND SHARE
YOUR EXPERIENCE
The JOCA® system architecture is based on JAVA®,
both client and server.
“2.0” means “participation” and the mobile
The variety of different mobile devices, PDA, channels allows participating always and
hardware and OS Software is enormous, but if everywhere. Mobile channels can benefit from the
there is one standard the whole industry has “moment of inspiration”: users can take picture
agreed to implement and to support, it’s JAVA®. or record video while on the move and have them
instantly published on the web.
The MIDP2.0 (Mobile Information Device
Profile) is the current standard supported by all Reply designed a full mobile album multimedia
manufactures (e.g. Nokia, Samsung, Sony Ericsson, solution to allow people to publish, share and
Motorola, LG, RIM, Microsoft,…) and all operators store multimedia contents direct from their mobile
worldwide. We currently talk about more than 300 phone.
devices supporting MIDP2.0 JAVA® applications
plus all new future devices. Mobile phone users can, with the help of Reply’s
The convergence of media will take place not only solution, instantly post video, pictures, audio to
in the mobile area, but you will face integrated their own website and share them with all their
return channels also within the classical broadcast relevant communities.
hardware such as SetTop Boxes and Radios.

4. The JAVA® based solution runs over mobile phone Reply introduces the innovative concept of
standards and can be integrated with Operators’ Audioblog and Videoblog on Mobile. By using these
web systems to provide a single online experience features, users can upload audio or video files on a
for customers. dedicate website section.
The contents are uploaded via http (no MMS or Audio and video files are automatically attached,
e-mail) allowing content upload till 600K breaking creating an audioblog listenable or a videoblog
the current limitation of upload logic based on viewable every time the user desires. In addition,
the MMS/email (max 300K size for the content through a dedicated website it is possible to view
uploaded via MMS whilst SMTP mail protocol is galleries of Audioblogs or Videoblogs uploaded by
partially supported by device manufacturers). the community users.
Reply [REY.MI] is specialized in design and implementation of solutions based on new digital media and communication
channels. Structured in a European network of highly focused companies working on the hype of the technology, Reply
translates complex business and technology requirements into state-of-the-art world-class solutions. Reply’s services
include Consulting, System Integration, Application Management and Business Process Outsourcing.
To know more, please visit: www.reply.eu or contact marketing@reply.eu
Turin Milan Rome
Corso Francia, 110 Via Castellanza, 11 Viale Regina Margherita, 8
10143 Turin - Italy 20151 Milan - Italy 00198 Rome - Italy
Tel +39 011 7711594 Tel +39 02 535761 Tel +39 06 844341
Focusing on integral solutions for customer-oriented management, syskoplan, European software integrator
and consulting partner, enables market leaders to provide qualitatively superior services. Its “Market Center
Media & Commerce” -discovery sysko, interactiv, cm4 and excite sysko- covers the complete value chain
of Media Production & Commerce. Since 2006 syskoplan is part of Reply.
To know more, please visit: www.syskoplan.de or contact info@syskoplan.de
München
Gütersloh
Klenzestr. 7
Bartholomäusweg 26
85737 Ismaning/München - Germany
33334 Gütersloh - Germany
Tel + 49 (0) 89 9968710
Tel +49 (0) 5241 50090